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Why is this headphone so cheap?

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Why is this headphone so cheap?
How can we sell this bluetooth headphone for so cheap?
Here are things we did to bring price down.

(1) Get rid of packaging (Put Product in a Plastic Bag)
(2) Purchased large quantity
(3) No middleman (Direct Sale Only)
(4) Simple website with online sales ability
(5) USPS Delivery

This weekend is the ;last week end for preorder pricing of $14.95 with free shipping within the US.

http://www.uchikura.co/wireless-headphones/
#bluetoothheadset #onlinesales #uchikuraco #valueproposition

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