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PSPINC CEO Kenichi Uchikura's Blog

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Pacific Software Publishing, Inc. (AKA PSPINC)
1404 140th PL NE, Bellevue, WA 98007, USA
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The Right Answer

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The Right Answer
When someone is looking for a help and ask you to be in charge, what will be the right answer you they are looking for? What would you say?

Would you say, "I will do my best."

Do you think that is a good answer? No ... That is not a good answer at all. Why?
Because "Do ing your best" is GIVEN. If you think you don't do your best, you will not be asked t begin with. Them what will be the good answer?

Let's think of hypothetical situation. Your child got in an accident and you took your child to the emergency room. A doctor came out and started to treat your child. You say to the doctor, "Please take care and make my child live."

The doctor turned around said "I will do my best."

What do you feel about that answer. Does it comfort you? Is "doing best" good enough for you? Of cause not. So what will be the good response?

How about ... "Leave him to me ... I will take care of him."

Wouldn't that give you little more confidence? By saying that the doctor has an ownership of the problem you have, makes people feel better. If you want people to know that you are capable and serious, you need to tell people that you have the ownership of the situation.

"The Buck Stops Here"
US President Harry Truman
#marketing #pspinc #uchikuraco #valueproposition

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