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PSPINC CEO Kenichi Uchikura's Blog

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Pacific Software Publishing, Inc. (AKA PSPINC)
1404 140th PL NE, Bellevue, WA 98007, USA
425-957-0808 or 800-232-3989
pspinc.com

One Down!!!

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One Down!!!

Seattle Seahawks won the first game of the season.
#Sports

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Pacific Software Publishing, Inc.?

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Pacific Software Publishing, Inc.?
Why are we called Pacific Software Publishing, Inc.?
It is a funny name for Web Hosting Company, isn't it?
Name of the company should reflect what the company do.

When we started our business back in 1987, we licensed PC software and localize them into Japanese Language and publish them in Japan. That was how our business started and that is why our name is Pacific Software Publishing, Inc.

http://www.pspinc.com/
#Business #Marketing

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Missing a Target

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Missing a Target



SPAM is one of the most used ways to market products and services. Nowadays, even SPAM is more targeted recognizing "Gender", "Age Group", "Race", "Income Demographics" and "Location". When those qualities are considered, can you really call it a SPAM.

But when the targeting is off, email marketing becomes very ineffective. For instance, this is an email I received today. It is a SPAM but it is targeted to female. I think they miss the mark on this one.
#Business #Marketing

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