Many apps you can download are free. So how do they make money? The answer is simple: by selling ad space. If you’ve ever downloaded a free game or photo editing app onto your phone, you’ve probably had to watch pop up ads between games or before saving a photo. You might have seen small banner ads at the bottom of your screen inside the app. These are called “mobile ads.”
There are over 2.1 billion people globally using smart phones today, and around 200 million in the U.S. alone. According to wikipedia.org, it is “estimated that mobile app install ads accounted for 30% of all mobile advertising revenue in 2014, and will top $4.6 billion in 2015, and over $6.8 billion by the end of 2019.”
With mobile apps becoming more and more prevalent in our daily lives, allowing us to get news, watch videos, play games and even work on the go, often people don’t have a need to open their computer browsers at all. These apps then become more crucial touch points with consumers.
When you’re setting up a promotion on Facebook, you can view how your mobile ad will look compared to your desktop ad. Make sure you do so in order to see how your graphic and text will look when it’s condensed for mobile viewing. Google has a very specific category for mobile ads as well as specific search results pages within smart phone browsers. These ads will appear on Google search, Google Play, YouTube, Google’s display network of mobile sites, and within other mobile apps.
Mobile ads offer another great option for promoting your business as more people go mobile and engage in mobile apps all day long. But don’t get involved in mobile advertising just because it’s cool. Do it if it fits well within your strategy to meet your online advertising goals and you know it will help you reach your target audience.