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There's an App for that: Defining Applications

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There's an App for that: Defin...
You guessed it – “app” is the abbreviation for “applications,” and nowadays, you’ll also hear it referred to as “mobile apps.” When you combine the multi-function use of apps with the smart and powerful technology of our modern cell phones, it’s almost like working on our desktop or laptop computers. We generally have all the same features in hand that we do at our desk.

To show just how far we’ve come with our phones, the original iPhone had a 3.5 inch display with 320 x 480 resolution, and today the smaller iPhone 7 has a 4.7 inch display with 1334 x 750 resolution, making the visual much clearer. Now, the iPhone 7 can process information at 50 times the speed of the original iPhone. In every single way, including display, camera quality, speed, storage and battery life, the original iPhone, which was once seen as revolutionary, almost appears archaic next to the advanced technology of the newest model only 10 years later.

Because of such advancements in phone technology, it has allowed us to be mobile and figuratively carry our PCs in hand. But where phones fall short is when it comes to working in the cloud. Since 1993, web browsers have evolved to the point where they support HTML5, the latest technology for creating web pages, user interfaces and web/mobile applications. Because of this new technology, our interaction with software programs in the cloud has improved significantly. But when it comes to the browsers on your phone or tablet, the cloud technology is still limited. Companies like Microsoft with Windows, Apple for Mac OS and iOS, and Google Android, are still trying to get their mobile and PC platforms to function the same.

For now, with the help of more powerful mobile devices, mobile apps have grown to be the platform for doing business in the cloud from your smartphone. With mobile apps, software developers can design user-friendly screens, more interactive responses, and better security enhancements than what you'll find in a mobile browser.

This month I’ll cover more about mobile apps, giving you reviews and insights that could benefit your business.
#PSPinc #Blog #Advertising #OnlineMarketing #SmallBusiness #DigitalMarketing #Marketing #MobileApps #Apps #Applications

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