There are millions of colors out in the world, and I doubt an exact number even exists, or is at least debatable. If you think about all the different hues and tones of just one color, that’s just the tip of the iceberg. On the web, however, there is a very definite number of colors that are web safe (or browser safe), meaning they can be displayed consistently on any PC or browser. Web developers like to work around these 216 web safe colors so the color of your image can be consistent across the board no matter who is viewing it. And remaining consistent is very important for your brand image.
If you already have a logo, you probably have your brand colors figured out. But have you thought about how the colors in your logo will impact people who see them? In our previous blog post, we talked about the tone of voice in your messaging. Well, a similar psychology is true for the colors you use. Color psychology is the study of how colors affect our behaviors.
Here are some color theories you might want to know when choosing colors for your brand and website:
Temperature: Is it a cool color or a warm color? The temperature of your colors can affect how people see something, and what feelings they have toward it.
Modes: Colors can also create feelings of space. For example, it is said blue or green tends to create coziness, whereas the color red is associated with action.
You will need to consider the right colors for your brand message. People will remember the visual impact more than the content, and the color will be associated with certain feelings so research it and choose wisely what you want to display on your website. Then stay consistent with it.