When it comes to Google’s formula for ranking companies in online search results, there are many factors that are not disclosed. Google also fine-tunes its algorithm constantly to give end users the best search results, so it’s ever changing.
What we do know for a fact is it’s crucial for businesses to be ranked high in Google and other search engines if we really want to compete with our competitors in the online space and generate leads. The fundamental element that is important to a high search engine ranking is site popularity, which is based on the amount of traffic you have coming to your site thru external links from other sites. The more referral traffic your website gets from other quality websites, the more popular you are deemed by search engines.
More often these days, Google and local review sites such as Yelp are providing local search results closer to the end users’ location. The proximity factor is becoming more important, which is why you need to make sure your address is stated on your website, and accurately registered in Google My Business. If you have multiple locations, you should include each address in Google My Business so you don’t miss any opportunities from potentials customers close in proximity to any of your locations.
If review sites and business directories such as Yelp and TripAdvisor provide external links to your site and show up in Google search results, why not take advantage of these free and useful opportunities to boost your site traffic and popularity? Registering your business in these spaces not only helps boost your site popularity, it also helps you take charge of your virtual business image and connect you better with your potential customers. It’s a win-win opportunity.