In order for your business to appear on Google Maps, you need to claim your business at Google My Business
(or Bing Places
), and fill in the details about who you are, what you sell, or where you provide service.
In Google My Business, you will need to add information such as your correct company name, business categories, operating hours, website address, photos, phone numbers and address. Some of those edits are audited by Google because they want to make sure the information you entered is reliable and true.
Once your information is approved, you can see it on the map by clicking “View on Search,” or “View on Maps” to verify. But if you didn’t select the right business category, you won’t appear on the right search result pages, so choose carefully and only select categories that apply to you. For example, if you own a pizza delivery place, don’t select a category for eat-in restaurant, because you won’t appear in a search for that category. It’s better to stick with the category that fits the closest description of your business so you can compete in local search rank for that business category.
You can include multiple categories and multiple locations in Google My Business. Maybe you have one location for one service, and another location that offers something different. You can manage multiple locations, each with its own business category that makes the most sense. Note, however, that Google does match your locations and phone numbers to your website, so a fake address won’t sustain visibility on Google Maps if you try to beat the system simply to add more opportunities for your business to be seen.
It’s also important to note that Google knows each user’s physical location, so your business is more likely to show up in a search if you’re close in proximity to that end user.
Next up, we’ll discuss the importance of getting business reviews to boost your local SEO.