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PSPinc will help your business thrive by providing for all of your technology needs. We offer a wide array of products, including Web & Email Hosting, Website Development, Email Marketing and Data Storage Solutions. Visit pspinc.com to learn more.

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YouTube Video Clip Ideas for your Business

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Videos can bring you in sync with your customers by humanizing your business. And with today’s tools, you don’t need to spend thousands of dollars in production costs. In fact, you can use your tablet, your smart phone or a USB camera to create quality video messages.

Based on the stats showing the popularity of online videos, you can bet your video will have a much higher chance of getting clicked on than a link in your email blast, or a button on your homepage. If the odds are that good, video marketing is definitely worth exploring and testing.

Consider some of the following topics you could film:

1) Season’s greetings message
2) Staff introductions
3) How-to lessons
4) Product demonstrations
5) History of your company
6) Important company milestones, awards or anniversaries
7) Customer thank you message
8) Introducing promotions

You can upload videos to your YouTube account directly from your smart phone, or simply download the clip onto your computer and upload through YouTube’s browser. It’s that simple, and your message doesn’t have to be very long. As we stated before, many videos online are less than two minutes long.

We recently embedded video links into our PSPINC newsletters. The videos introduce our tech support team, so customers can put faces and names with the voices they hear on the phone when they call in.



The video results were incredible. We not only had higher click-throughs and views on these videos, customers started responding to the messages and engaging with us more.

Think about what you want your video message to say. But before getting started, you need to set a goal for your video. Like any other marketing strategy, a means without goals will not get the results you want.
#PSPinc #Blog #Advertising #OnlineMarketing #SmallBusiness #DigitalMarketing #Marketing #YouTube #VideoStreaming

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How to Set up a YouTube Channel for Business

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Did you know you can start your very own YouTube channel? Think of it like turning on the TV (YouTube) and picking a channel to watch. Yes, you can create your own channel for your business, and entice viewers to come watch what you produce! People can even choose to “follow” your channel and receive updates each time you post something new.

Here’s how to get started:

1) Login to YouTube using your Gmail account.
2) From your PC, click on “My Channel” on the left side menu. If you’re working thru the app, click on your avatar icon in the top right corner, and select “My Channel” from the dropdown menu.
3) Click on “Customize Channel” to start your own YouTube channel.
4) Upload the banner image, click “About” to setup your channel descriptions.

Creator Studio is a helpful tool that can also be found under your avatar’s main menu. It has tools to help you manage your video, add watermarks, add music, see analytics, stream live videos and more.

Once you have 100 subscribers to your channel, Google will allow you to create your own custom URL, for easier brand recognition (for example, our YouTube address is https://www.youtube.com/WatchPSPinc ). When your channel is up and running, be sure to send it out to your employees and work associates so they can subscribe.

But what are the benefits of starting a YouTube channel for your business? Well, for one, YouTube videos tend to rank higher in search engines than other video platforms or videos you host on your website. So, it optimizes your chance of being found in searches. Also, a billion people use YouTube for research and entertainment, giving you a better chance to get some additional exposure you otherwise wouldn’t have had.

Instead of suffering through your own streaming server, it makes sense to have your own YouTube channel if it’s branded under your business correctly.
#PSPinc #Blog #Advertising #OnlineMarketing #SmallBusiness #DigitalMarketing #Marketing #YouTube #VideoStreaming

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Streaming versus Downloading Videos

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There are two ways to view videos online – downloading or streaming – two words you’ve probably heard before. But do you know the difference between the two?

Downloading is just that, downloading a video file to your computer in its entirety. Once it’s saved, you can hit play and enjoy. Streaming works kind of like a streaming river – the data is hosted on another server that streams or transmits the information to you over a computer network in a continuous flow of data. YouTube is a form of video streaming.

So what’s the better format to use when producing your own videos? Let’s look at some pros and cons for you to consider:

- Streaming can be a faster overall process since the video can play right then and there without having to go through the download process, however;

- High-resolution videos (meaning larger files) may require more bandwidth or internet speed for streaming or else they won’t play as smoothly as they would if they were downloaded first.

- When streaming, viewers must be online, whereas once a video is downloaded, viewers can watch it offline.

- To stream, videos must be played via servers such as YouTube, Vimeo, etc.

- Viewers will not be able to save streamed videos on their devices.

If you wish to prevent users from saving your video files, don’t give them a download option. To maintain control of the video, you should consider using a media server like YouTube to distribute your video and stream to viewers. There are pros and cons to using YouTube you should know as well, but we will cover those in one of our next articles.
#PSPinc #Blog #Advertising #OnlineMarketing #SmallBusiness #DigitalMarketing #Marketing #VideoMarketing #VideoStreaming

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The Power of Videos in Modern-Day Marketing

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I have to admit, I hate reading long articles or wordy manuals. I just don’t have the time. So, what do I do? I go in search of a video that will show me the same information. It’s usually a condensed, more visually appealing way to get the information I want, and therefore I retain the information more easily.

There are many stats that show the rising popularity of online videos, which we’ll cover below. Some research indicates videos account for three-fourths of all internet traffic. More than half of us are searching online for videos.

What does this mean for your business? It’s important to think critically about how you can include video into your online marketing efforts. Let’s cover some basics this month, to get you started. Here are some stats you may find interesting:

- YouTube has over a billion users.
- 8 billion video views from 500 million Facebook users occur on average daily.
- In the US, on average, people will watch 1 hour worth of video on digital devices daily.
- About half of the videos are 2 minutes or less.
- Most common topics are how-tos, testimonials, demos, and explanations.
- More than three-fourths of viewers will finish an entire video.

No matter the size of your business, it's worth your while to include video into your online marketing strategy if you want to get more traffic. Thanks to more readily available tools, they can be produced at a reasonable to no cost. Like any other online content, however, it will take your time and effort, and creativity, to be successful.
#PSPinc #Blog #Advertising #OnlineMarketing #SmallBusiness #DigitalMarketing #Marketing #YouTube #Streaming #VideoStreaming

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How your Business’ Online Popularity Factors into Local SEO

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So far we’ve covered many points on how to be more effective in your local SEO campaign, and Google is very open about how they define local rankings in search result pages. Google My Business even has a help section dedicated to the topic called, Improve your local ranking on Google.

One of the last points Google brings up is “prominence.” Prominence is how well-known your business is online and offline. To figure out how prominent (or popular) you are, Google crawls online to see how often your business is mentioned or linked to from other pages, and takes into account the popularity of those other pages too.

Again, Google is trying to do its best to give relevant and reliable information nearest to its users, and the popularity of a page can be a factor in search results. Online reviews are one way to show your business’ prominence, but there are other ways to get your name and links out there on other pages. Consider the following:

Press Releases:

Press releases (or media releases) are one way to get your story and news out. If you get picked up by the news media, your business (and website) gets highlighted on prominent news sources. You can send your releases via a newswire service so it travels beyond your network and reaches a variety of different media sources.

Associations:

Being associated with local city, business or nonprofit organizations is a great way to get networked. It’s especially beneficial if those organizations give you a profile with links on their site.

Awards:

Did you know you can apply for awards and recognition? Inc. magazine has Inc. 1000, and many local business journals have “best of” rankings. If you can get nominated or voted for, or even just apply to be in the running, your business may get some recognition in prominent sites and media outlets.

Goodwill Sponsorships:

Anytime you help in the community is an opportunity to get noticed and featured as a great company doing great things. It’s a win-win, giving you good PR as you give back for the good of society. It’s sometimes referred to as “cause marketing” when spreading goodwill around the community opens up the door to highlight or market your business in a favorable way. And anytime you do philanthropical work, it doesn’t hurt to send out a press release like we mentioned earlier.
#PSPinc #Blog #Advertising #OnlineMarketing #SmallBusiness #DigitalMarketing #Marketing #Google #SERP #SearchEngines #SponsoredAds #SEM #SearchEngineMarketing #SEO #LocalSEO

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The Power of Positive Reviews on Local SEO

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People are very interested in business and product reviews these days. It’s the reality of doing business online in this modern world and it will only become a bigger part of our purchasing habits as we advance and shop remotely. What this means for you as a business is it’s time to realize the importance of online reputation management.

Online reputation management is a way for you to manage and respond to user customer reviews online through various channels such as Google+ and Facebook. It can be hard to keep an eye on all of your reviews, but for the welfare of your business reputation, it’s a good idea to dedicate a portion of your time to it, or ask your team to monitor reviews on a regular basis. Unfortunately, you are at the mercy of your customers/reviewers because you can’t edit what they say, however, you can control how you interact and respond to them, particularly negative reviews.

Research suggests Google gives higher scores to businesses with more reviews and higher ratings, especially when it comes to local search results. Again, Google’s intention is to show the most relevant information to users, so why wouldn’t they want to put forth the best local options with the best customer ratings?

What should you do if you get a negative review? Respond to it in a professional manner. It’s important for your ratings and local SEO, but more importantly, for your reputation – online and offline. Good customer service can make or break a company’s reputation, we already know that. But taking the time to respond to a negative review with a sincere response can actually turn the situation into something positive. Prospective customers who read your response may really appreciate how you dealt with the situation. No company is perfect, but you can make a positive out of something negative if it’s handled properly.

How can you get more positive reviews? Ask your happy customers to review their experience on the spot. One way to do that is to include a link to your business’ review page, such as Google+, Yelp, Facebook or other. Include those links in the checkout experience, or in an email, or text message. You can also add the links in a thank you or confirmation email.

Unless you put it out there, your customers may not even know you have review pages. Satisfied customers are typically more than happy to share their experiences with others online, so take advantage of their generosity.
#PSPinc #Blog #Advertising #OnlineMarketing #SmallBusiness #DigitalMarketing #Marketing #Google #SERP #SearchEngines #SponsoredAds #CustomerReviews #SEM #SearchEngineMarketing #SEO #LocalSEO

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How to Get your Business on Google Maps

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In order for your business to appear on Google Maps, you need to claim your business at Google My Business (or Bing Places), and fill in the details about who you are, what you sell, or where you provide service.

In Google My Business, you will need to add information such as your correct company name, business categories, operating hours, website address, photos, phone numbers and address. Some of those edits are audited by Google because they want to make sure the information you entered is reliable and true.

Once your information is approved, you can see it on the map by clicking “View on Search,” or “View on Maps” to verify. But if you didn’t select the right business category, you won’t appear on the right search result pages, so choose carefully and only select categories that apply to you. For example, if you own a pizza delivery place, don’t select a category for eat-in restaurant, because you won’t appear in a search for that category. It’s better to stick with the category that fits the closest description of your business so you can compete in local search rank for that business category.

You can include multiple categories and multiple locations in Google My Business. Maybe you have one location for one service, and another location that offers something different. You can manage multiple locations, each with its own business category that makes the most sense. Note, however, that Google does match your locations and phone numbers to your website, so a fake address won’t sustain visibility on Google Maps if you try to beat the system simply to add more opportunities for your business to be seen.

It’s also important to note that Google knows each user’s physical location, so your business is more likely to show up in a search if you’re close in proximity to that end user.

Next up, we’ll discuss the importance of getting business reviews to boost your local SEO.
#PSPinc #Blog #Advertising #OnlineMarketing #SmallBusiness #GoogleMyBusiness #GoogleMaps #DigitalMarketing #Marketing #Google #SERP #SearchEngines #SponsoredAds #SEM #SearchEngineMarketing #SEO #LocalSEO

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Keywords are Critical for Local SEO Success

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Content is king even when it comes to local SEO. It’s critical to use the right keywords and key phrases in your website content, meta tags and descriptions if you want to be found organically in search engines – which means when someone searches your keywords, your site pops up because Google indexed it, not because you paid for it.

Google indexes a website by “crawling” the site’s content (by what some call a Googlebot or spider) and adding it to the search engine. Basically, it’s fetching the data on the website, and indexing it by the majority keyword(s) it finds within your content, so it can list the website as a relevant source when someone searches for those keywords. The points of a website that will be crawled include the URL (unique resource locator - your address in short), the folder and file names, your meta tags (i.e. meta title and descriptions) along with the main text in the site.

PSPinc’s headquarters is based just outside of Seattle, Washington, so I say let’s test what comes up for local listings when I search, “Seattle best coffee shop.”

Please note: The results will vary depending on your physical location and what device you are using. Your results may also differ depending on whether you’re signed into Gmail or not.

The URLs for the top 3 sites looked like this:

/best-new-coffee-shop-seattle-cafe
/the-strangers-guide-to-the-best-coffee-shops-in-seattle
/the-8-best-craft-coffee-shops-in-seattle

They all contained the keywords “best” “coffee” “shop” and “Seattle” in the URLs. The same keywords were also found within the website content and the page titles as well.

So, when you’re crafting your content be sure to include relevant keywords to your business, but also local keywords -- such as city names or neighborhoods -- within your content in order give yourself a local SEO boost and show up higher in those searches.
#PSPinc #Blog #Advertising #OnlineMarketing #SmallBusiness #DigitalMarketing #Marketing #Google #SERP #SearchEngines #SponsoredAds #SEM #SearchEngineMarketing #SEO #LocalSEO

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Protect your Business Identity Online

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Once you’ve ensured your company’s contact information (location, phone number, email) is accurate and uniform across all online platforms, you need to make sure you claim your business on the major search engines using Google My Business and Bing Places for Business.

To claim your business, first visit the Google My Business page, and Bing Places for Business. They require you to log in. For Google, use your Gmail account, and for Bing Places, you can choose to login from your Microsoft account, Google account, or Facebook account. Both platforms are easy to understand and user-friendly.

Google will ask for your street address, and follow up by sending a postcard with a PIN number to that location – which helps them verify that you are who you say you are. This verification process takes several days, but it will safeguard your business from others trying to steal your identity online. Remember, Google not only wants to display popular sites, but also credible and trusted sites to end users in the search engine result pages. It’s a good thing for end users, and for your local SEO efforts.

Once you have entered your PIN and claimed your business, you can login and manage information such as your business description, category, business hours, toll free number, address, etc. and add your own images and logo. You can even correct the balloon on Google Maps to pin your accurate location in case they missed the mark.

Bing uses the same method except you can choose to verify via a phone call or by postcard.

Even if you don’t do a lot of marketing online, make sure you at least ‘own’ your business identity both offline and online! Register with these search engines to make sure your information is protected and in the right hands.
#PSPinc #Blog #Advertising #OnlineMarketing #SmallBusiness #DigitalMarketing #Marketing #Google #SERP #SearchEngines #SponsoredAds #SEM #SearchEngineMarketing #SEO #LocalSEO

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Location, Location, Location is Critical for Local SEO

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Your business name, address, and phone number must be cited consistently and uniformly across all online platforms, including web and social media and directories (such as Yelp). If your address displays differently, Google will not log it nor display your information in the local listings on search engine result pages (SERPs).

Even if you’re not a restaurant, you should still check online directories like Yelp, claim your business and make sure your address and phone numbers are consistent. It’s easy to check, just search your business name to see how it is displayed in the SERP. If you have an abbreviation like us, i.e. Pacific Software Publishing, Pacific Software Publishing, Inc. and PSPinc, check all of them on search engines. If your business name doesn’t show up in the SERP, you need to start investigating why not. Maybe it's because you never put your address on your website homepage, or Facebook, or Yelp.

Google and other search engines do their best to show the most reliable results, but it all starts with us business owners.

If you put yourself in the consumers’ shoes, would you feel safe purchasing online from a lesser-known or smaller business that doesn’t list their location – even if their website looks great? Personally, I would like to know where the business is located even if I’m getting a great deal on their site. It makes me feel more secure knowing I can contact the company headquarters and it adds legitimacy behind their brand.

So, the moral of the story is your online contact information is important for your local SEO, but also for your business etiquette.
#PSPinc #Blog #Advertising #OnlineMarketing #SmallBusiness #DigitalMarketing #Marketing #Google #SERP #SearchEngines #SponsoredAds #SEM #SearchEngineMarketing #SEO #LocalSEO

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