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Promoting your Business Blog

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source: pixabay.com source: pixabay.com
Let’s say you open up a brand new store inside the mall. What’s the very next thing you do?

You promote it. You place ads in magazines, and use all the media you can possibly think of and afford to get the word out that your store is open. The fundamentals are the same with a new blog; you have to promote it and get the word out once it’s up and running.

Here are some ways you can promote your blog site:

Social Media

Do you have Facebook, Twitter, LinkedIn, Instagram? Share your blog posts on social media sites each time you publish a new one. Ask your friends to share them for you too. Some of the blog platforms even have tools that help you automate social media posts once the blog post is published. Many blog platforms allow you to schedule a post for a future date so you can plan ahead a series of fresh posts for your followers. If you’re including great images in your blog that are your own (not copied from another site), you can even post them to Pinterest with a link back to your blog.

Newsletter

Stay connected by newsletter. That’s what we do at PSPinc – every other week we send a digest of our latest blog posts in our customer newsletter. People may find certain blog topics interesting when they open up our newsletter and come back to our blog. It would be ideal to have people visiting the blog all the time without that reminder, but honestly who has time for that? You have to show people you have something worth their time to read in order for them to return to your blog.

Links from Existing Sites

You can link back to your blog in social media posts, but you can also add your blog URL to your profiles for LinkedIn, Facebook, or on your existing business homepage. Those links are not only good for your blog’s SEO; it’s good for your reputation too. By having a blog chock full of great information, you’re showing people you have a good grip on current industry knowledge and expertise.

Lastly, as this month-long series about blogging for business comes to a close, the point you need to remember most is to have interesting, useful content that draws people in and keeps them coming back for more. If you don’t write something people can relate to, or that helps them, you might as well be writing these blogs just to waste your own time. Quality content is important to engage readers and make your blog, and business, a success.
#PSPinc #Blog #Advertising #OnlineMarketing #SmallBusiness #DigitalMarketing #Marketing #Blogger #Blogging #WordPress #BlogTips #BlogBasics

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How to Make your Blog a Success

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source: pixabay.com source: pixabay.com
Do you know how many people have visited your blog?
Of those people, do you know how many people are returning visitors?
Is your blog doing its job of getting your information and brand out to the public?


The best way to find the answers is by viewing your site statistics. You can use the tools on your free blog platform, or simply use Google Analytics. This will help you understand what’s working, and what’s not working so you can fine tune your blogging efforts to be more successful and appeal to more people, or simply the right people. Telling your story is one thing, but it’s another to attract visitors from search engines, get them hooked on your content, and get them to return again.

Here are a few simple ways to make your blog more successful:

Get the word out.

If you are writing all these wonderful articles but no one reads them, it’s a waste of your time. So make sure you tell people about your blogs. If you have a newsletter, that’s a great place to advertise your blog posts. You can also post your blogs on social media, and ask others to share. The most important thing, however, is to work on your blog’s SEO. Be sure you are plugging in the right keywords that people are searching, and keep your blog in sync with your business strategy and goals.

Get people to come back.

If people are finding you online, that’s great! But getting them to return to your blog is a bit harder. Sometimes, it’s simply that they forget about you and your blog address. What can you do about that? You can offer to keep them in the loop through newsletter updates that include your latest blogs. That way they can get a sampling of your stories and knowledge in an occasional email reminder. When they see a subject that interests them, they will return.

Measure your success.

You will need to have a quantitative way to measure your success. We have made the mistake before of getting high traffic to our site, but the visitors were not our target audience so they never came back. We ended up offering lots of articles and materials online for free, but didn’t get people hooked since they weren’t the right customer base. Return visitors are often at the core of success for business strategy. So in the beginning, define your business strategy and goals -- the type of visitor you want to reach, and the percentage of return visits you’re looking for -- so you can determine if you are successful or if you need to change your approach.
#PSPinc #Blog #Advertising #OnlineMarketing #SmallBusiness #DigitalMarketing #Marketing #Google #Facebook #Blogger #Blogging #WordPress #BlogTips

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The Dos and Don'ts of Blogging for Business

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source: pixabay.com source: pixabay.com
A consistent brand message is key across all your marketing efforts, thus, applying to your blog as well. So far we’ve talked about keeping the design of your blog in line with your website and brand, but what about your actual content? You have to make sure your blog posts also remain relevant to your business, using topics and keywords your customers will find useful. Here are the Dos and Don’ts of blogging for business:

1. DO include important keywords within your blog content. Repeat them within each blog post whenever possible without over-saturating the article. Most importantly, your article needs to be easy to read, helpful, and include relevant content, so don’t just stuff keywords in there anywhere; add them in only where they make sense.

2. DON’T copy and paste someone else’s work as your own – that’s plagiarism and it’s illegal. You can reference information from other blogs or websites and post it on your blog to prove a point you are trying to make, but you must give credit to the author (or organization). For any text you copy and paste from another website, cite the author and URL within your article so your visitors will know the source of information.

3. DO find your niche. If you’re unsure about your topic choices, Google it and see how many search results you get. That's the number just under the bar showing how many results there are under your search terms (or topic). It will show you how many other people are writing on your topic using your keywords.

4. DON’T play a video without visitors’ consent. It can be very annoying when you visit a blog or news site and all of a sudden a video ad starts playing. Allow visitors to choose whether they want to watch the video or ad, and don’t force it on them. If you do, people will bounce out of your site immediately and they’re not likely to return. You need readers to come back on a regular basis to make your blog more ‘popular’ so make it a pleasant experience for people.

5. DO summarize your topic in your title. Many blog engines will turn your title into part of your URL, and your URL address can be a powerful SEO tool. So think about how to name your blog title with the idea that it’s another opportunity to add important keywords for Search Engine Optimization.

6. DON'T overwhelm users with too much text. Find some nice imagery that correlates to your topic. The visual is the first thing to grab people’s attention when they land on your page, so it should help tell the story while staying in line with your brand message. If you do find an image somewhere online, even if it’s from a free image website, don’t forget to cite the source.
#PSPinc #Blog #Advertising #OnlineMarketing #SmallBusiness #DigitalMarketing #Marketing #Blogging #WordPress #Blogger #Bloguru #BloggingTips

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Use a Free Blog Service or Host on your Company Domain?

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Use a Free Blog Service or H...
The choice is yours as to whether your blog is under your website’s domain name, or that of a free service like wordpress.com or bloguru.com. Here is a list to help you determine which one is right for you:

1) If your company identity and domain name is important, go with your own domain.

It helps promote your brand identity and domain name having your blog on your domain name instead of under a free service domain, which looks like: your_company.wordpress.com, or bloguru.com/your_company. The other option is having the free blog service, like bloguru.com embed the blog within your own domain. Contact us at PSPinc to help you understand this option.

2) If you don’t have a domain name yet and need a boost in search engines, go with a free service.

Going fresh with a new domain name is fine, but it requires work to get it known, and your blog posts may not appear in search engines right away. But if you have your blogs on established domains like blogger.com, wordpress.com, or bloguru.com, your articles will likely be indexed by search engines simply because those domains are very popular.

3) If you are particular about the design of your blog template, build it into your own domain.

There are tons of themes and (often free) templates to choose from when you’re working with a free blog service, but you will have limited ability to customize them, which means you may not get that perfect look and feel. Although it will require some technical skill to set up a completely customized blog on your domain, if your priority is the look and the design of it, then that’s the way to go.

4) If you aren’t familiar with PHP, MySQL, or Open Source, use a free service.

If you are going to install a blog on your domain, you will need the technical skills to set up some programs on the server. But, if you have no idea what PHP, MySQL, or Open Source means, either hire someone who does, or try using a free service first.

5) If you are planning to have tons of files like images and videos, consider using your own domain for freedom of space.

File storage space may be more limited on a free blog service compared to your own blog. If you have a blog on your domain, you can purchase additional space as needed compared to the limited space a free service offers, so check that detail if you are considering a free service.

Our service, bloguru.com, features the best of both sides – the free service and hosting under your domain. Email us to find out how we can help you start blogging on your terms.
#PSPinc #Blog #Advertising #OnlineMarketing #SmallBusiness #DigitalMarketing #Marketing #Wordpress #Blogger #BlogBasics #Blogging101 #Domain #WebHosting #SEO

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The Benefit of Blogging for SEO

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The Benefit of Blogging for SEO
What can a blog do for your website’s SEO?
How should you strategize using a blog for your website’s SEO?


Good questions, right?

For your website to organically rank high in search engines, your site needs to be ‘popular,’ but what does that mean?

The true formula for search engine scores are not publicly available and the search engines often fine tune and change things, but if you work on the following three critical elements for SEO, you will have a ‘popular’ site, meaning it ranks well in searches:

1) Your site has high traffic.
2) Many websites (preferably high-traffic ones) mention and link to your website address.
3) You update your site on a regular basis.

Although being mobile-friendly is also key to your website’s success in Google, it’s more important you focus on the three important elements mentioned above. If you genuinely want to be recognized and rank high in search engines, you need work hard towards it.

Here’s how a blog can help make your site popular:

- You will (should) update your blog on regular basis with new articles - meets #3.
- As you continue and provide good content, visitors will start to share your blogs - meets #2.
- As people share your blogs, you will have more people recognize you for your expert opinions or stories, and therefore you will have more visits to your blog - meets #1.

You simply need to figure out what stories or expertise you would like to share with others, and make sure to include relevant keywords that get searched by users.
#PSPinc #Blog #Advertising #OnlineMarketing #SmallBusiness #DigitalMarketing #Marketing #Wordpress #Blogger #Bloguru #BlogBasics #Blogging101 #SEO

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How to Choose your Blog Design

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How to Choose your Blog Design
Now that you’ve decided to start a blog, you need to set it up and add your personal design touches. This may vary depending on which blog platform you use. But, even before you decide on that, here are some things to know before you start:

- Decide on a URL: your own domain name, or a subdomain on a pre-existing site, or a folder under a popular blog service.
- Define your goals and keywords for your blog.
- Using the keywords, come up with the title and phrases ready to use in blog templates.

After you have your initial content, you are ready to get started! If you want to use a blog service, here are some popular platforms to choose from:

WordPress.com

With WordPress, you can either use their default design templates, or you can download some templates (some free and some for fees) using plugins. Whatever design template you choose, be sure to select one that is “mobile friendly” and “responsive” so your content will be easy to read on mobile devices.

If you choose to upload your own images, make sure they are a quality resolution so they don’t look pixelated. If needed, you can contact a professional developer to work with you like us, PSPinc!

Once you have the right look for your site, you can set up basic elements such as your blog title, and a description explaining what it’s about and who you are as the author.

Blogger.com

Blogger is a well-established blog service by Google, and it will let you create your blog under its domain blogger.com. You can choose from several templates, and if you are savvy, you can customize the template with HTML codes or CSS Stylesheet. After your look is complete, you’ll set up your content, much like WordPress.

Bloguru.com -- Our Free Service!

Just like Blogger, our service, Bloguru, provides plenty of themes for you to choose from. The look of your site should be consistent, or in line with your brand message, so choose wisely. Let us know if we can help you get set up, contact us today!
#PSPinc #Blog #Advertising #OnlineMarketing #SmallBusiness #DigitalMarketing #Marketing #Wordpress #Blogger #Blogging #BloggingBasics #Bloguru

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Blogging 101: How to Get Started Blogging

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Blogging 101: How to Get Star...
If you wish to start your own blog, please let us know and we'll be happy to send you an invitation to join our free blog service called bloguru.com. It's optimized for search engines and totally ad free. Meanwhile, if you are unsure on how to start your own blog, here are some things to consider:

What should I write about?

There are millions of topics you could write about. You may simply want to blog as if it were your personal diary, or you could blog about something on which you’re an expert. Whatever you choose to do, potentially many people could read it, so beware of posting private information. If you choose to start a blog for your business, stick with your comfort zones and publish on topics you know well that relate to your business.

“Julie and Julia” is a fun movie that came out in 2009, based on a true story about how one woman’s blog made a life-changing impact. The woman, Julie, challenges herself to cook her way thru Julia Child’s cookbook, and she blogs about the entire experience. The result of her blog became a book, which then became the movie. Without spoiling the whole movie (for those who haven’t seen it), it’s an interesting depiction about how a blog changed a person’s life. It’s also a great movie, so you should watch it!

What are the blog platforms?

By far, WordPress is the most known blog engine. Some of your websites may be powered by WordPress without you even knowing it. WordPress is an Open Source program you could install on your web server to be your content management system. But the true power is in its blog engine which lets you author and publish your articles online. You can choose if you want to install the blog on your own domain (using your existing URL), or simply use WordPress.com. Having your own domain will help you aggregate more keywords for your domain name and therefore should help your search engine rankings grow. But if you don’t have a domain you can attach your articles to WordPress.com and get your blog published that way.

There are other services like ours, lesser-known but well established. Our platform, bloguru.com, hosts your blog on our server as a service, and it also give you tools like RSS feeds, which enables you to deliver your updated content on other domains, feeding your content to anyone or any domain that subscribes to you. In bloguru.com, tags can be added on your website, so the title of each new article shows up on your homepage as it’s published, linking users back to the original article on bloguru.com. Or, each blog post can be embedded separately into your website, giving each article its own page within your domain. We have options for you to consider!

So do your research and figure out what is the best fit for you. Contact us if you need more help understanding your options. We’ll talk about how to set up and design your blog next week!
#PSPinc #Blog #Advertising #OnlineMarketing #SmallBusiness #DigitalMarketing #Marketing #Blogging #BloggingBasics #Blogging101 #Bloguru

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Blogging 101: What is a Blog?

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Blogging 101: What is a Blog?
Today, blogs are helpful when we’re researching subjects online. We can find a lot of great information online, usually in the form of a blog written by an expert on the subject. As a web hosting company, our PSPinc blog posts typically focus on subjects that relate to our business, including things like web development and web marketing. That’s why this month we’ll focus on blogging, which is a critical piece of the web today. First, we’ll start off with the history of the blog and then move on to the dos and don’ts of blogging.

“A blog (a truncation of the expression "weblog") is a discussion or informational website published on the World Wide Web consisting of discrete, often informal diary-style text entries ("posts"). Posts are typically displayed in reverse chronological order, so that the most recent post appears first, at the top of the web page.” - www.wikipedia.org

In the late 90s, internet was becoming more of an interactive media, and weblog tools were introduced so you wouldn’t have to know all the HTML codes in order to publish articles online, hence the birth of the blog. A blog is simply a publishing tool for authors, and it has since changed the way we keep our knowledge and information online.

The blog came into the spotlight at the right time. Web 2.0 came out a few years after weblog tools were introduced, allowing people to interact online instead of just receive information. As a result, blogs became more popular and powerful as the engines and drivers for interactive media today.

With Web 2.0, blogs provided a platform where users could comment on articles written by authors and “interact” with each other, exchanging information and dialogue for the first time. In a sense, blogs were the early social media platform.

It’s hard to believe, but our own blog engine, bloguru.com, was launched in 2004. It has become a powerful SEO tool for us with good search engine scores. If you are interested in using our blog engine platform, or learning more about it, please contact us. We can send you an invitation to join.
#PSPinc #Blog #Advertising #OnlineMarketing #SmallBusiness #DigitalMarketing #Marketing #Blogging #Blogging101 #BloggingBasics #Bloguru

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