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PSPinc will help your business thrive by providing for all of your technology needs. We offer a wide array of products, including Web & Email Hosting, Website Development, Email Marketing and Data Storage Solutions. Visit pspinc.com to learn more.

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Why You Should Care About SEO

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Why You Should Care About SEO
I’m pretty sure you are at least a little familiar with the term “SEO” if you’re reading this article, but for those who are new, today I’m going to cover the basics of what this commonly-heard term means for you.

Wikipedia defines SEO—Search Engine Optimization—as

Search engine optimization, the process of affecting the visibility of a website or a web page in a search engine's unpaid results...

You use SEO practices in order to create a website that will be found by search engines and visible in search results without paying for advertising on Google, Yahoo or other search engines. There are both technical/invisible and creative/front-end methods that will improve your visibility to search engines and ranking in search results, though both require discipline in your website updates.

There are around 250 million registered domains on the web, and around 1 billion websites. It is important to create a site that will stand out to search bots and to search engine users if you hope to grow your business online.

Google is used for 80% or more of internet searches, making it one of the most powerful players in the search engine optimization game. Keeping up with Google’s updates to their search algorithms is important to your SEO strategy, and most other search engines will eventually adopt similar changes to their algorithms as well. Last year, Google announced that they had begun factoring in a website’s mobile-friendliness to its search rank. In May 2016, they are expected to make further updates to their algorithm that will favor websites with responsive and mobile friendly designs over those that can only be viewed on large screens.

A website with a technically-perfect architecture optimized for search engines will only take you so far—much of search engines’ rankings also depends on the “popularity” of the website as well. Google, Yahoo and other engines have multiple factors that determine a site’s popularity. Exact formulas are unknown, but key elements of any SEO strategy include keeping abreast of published updates from the major search engines, regular website updates and relevant content.

What are the best practices? Stay tuned in, and don’t neglect your website.
#pspinc #dreamersi #seo #websitebestpractices #blog

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Facebook? Twitter? Pinterest?

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Facebook? Twitter? Pinterest?
It’s only in the last decade or so that our virtual and offline lives have been merged by the rise of social media. The influence of social media isn’t limited to our private lives, it is readily apparent in our businesses as well. Though many social media tools can be utilized by your business for free, social media success requires time and energy. One of the most important things you can do is choose the platforms that best fit your business and create a social media strategy to guide your actions online.

Here are a few of the most popular platforms and a few points to consider when deciding if they are right for your business:

Facebook

The biggest social network today, and the one that nearly everyone has heard of, even if they aren’t using it themselves. Facebook is nearing 1.6 billion registered users throughout the world. It is a great way to be connected and communicate with audiences across the globe. It is no longer just a young person’s tool; today Facebook’s reach has permeated our daily life and checking the site has become as routine as brushing teeth for people of all demographics, with average users spending more than 20 minutes on the site each day.

Setting up a business page on Facebook is fast and easy, and the mobile app makes it easy to post photos, links and relevant news on your page and interact with fans and visitors. Having your stories appear in your followers’ timelines is a great way to remind them of who you are and engage with interested audiences.

Twitter

Twitter is another very well known social media platform. Twitter has 500 million registered users, with more than 330 million active users. Users “tweet” by posting short messages of 140 characters or less, which can include photos and videos. As with Facebook, users can follow your account and see your updates as they are posted. Successful Twitter accounts can grow their followers by posting interesting information and engaging with users by commenting and retweeting other posts.

Twitter can be an effective tool for building buzz around your brand if you devote time and creativity to creating consistent, interesting and relevant posts and building your network of followers to extend your reach.

Pinterest

Pinterest is a portmanteau of “pin” and “interest”, and that is a great way to understand how the site works. Users “pin” content to “boards” they create and organize by their own interests, much like creating a virtual bulletin board. Pinterest is thought to have more than 100 million active users.

In order for your content to be pinned and shared on Pinterest, you’ll first need to work on creating pins with eye-catching images and captions that link to your site’s relevant pages. Because pins are disseminated by other users pinning them to their own boards, your information will not spread throughout the social network without the actions of other users, unlike Facebook and Twitter. However, one advantage Pinterest has over Facebook and Twitter is that the pin does not become harder to find over time; pins can stay active and be pinned on new virtual bulletin boards in the future far more easily than old Facebook and Twitter posts, which depend more on real-time or short-term interacting to be effective.

There are many other social media sites, such as Instagram, Tumblr, et al. Many of these sites have taken advantage of other platforms’ strengths and allow for accounts to be linked across different sites.

I hope the points above will help you find the right social networks to build the social media component of your business’ online marketing strategy!
#pspinc #dreamersi #socialmediastrategy #socialnetwork #blog

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Creating A Succinct Elevator Pitch

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Creating A Succinct Elevator Pi...
Today’s lifestyles are moving faster and faster. As a result, our collective attention spans have contracted and make us seek out the fastest and most effective answers to our current problems, such as searching out a YouTube tutorial instead of reading the manual when we need to learn about a new tool. Because of this, you need to get your point across quickly and summarize your services succinctly in order to attract and keep the attention of your readers or customers, both online and off.

Here are a few key components to consider when creating your elevator pitch. Remember, content is king, so be sure that what you choose to display online is optimized for your business.

First, define a problem or challenge that your potential customers have, and then define how your business can provide a solution. Many pitches address the solution only, but unless your customers recognize that there is a problem that needs solving, providing a solution alone is worthless.

At PSPinc, we make complicated online business processes and tools easy to understand. The challenge we present to our customers are complex web technologies used for business, and the solution is using our products and services to make leveraging that technology easy for them to use and understand.

Once you’ve established your problem and solution, you need to dig in to your potential customer base—Who are the people who have the problem you’re looking to solve? How many potential customers are there? Can you divide this pool into smaller, specialized segments?

Continuing with PSPinc’s example, we start defining our target as business owners instead of private consumers, and then we can break that down into different industries or specialties that might have specific needs. We can address the smaller segments with tailored pitches used in smaller campaigns, and a specific statement that addresses our broader audience on our website.

The point of working through this process is to create a definite statement for your website to quickly show visitors your services and solutions and encouraging visitors to explore your site rather than exit quickly and move on in their search. The right elevator pitch, clearly expressed on your homepage, helps new visitors to understand what you offer and generates interest in your product that causes them to stay on your website and click through to find more information. If you have a visitor that isn’t hooked in the first 30 seconds of their visit, they are very likely to leave and you will lose a potential customer.

How does your website’s message measure up?
#pspinc #dreamersi #blog

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WebdeXpress Website Outage Resolved

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PSPinc's Server and Systems Teams have restored service to the Dreamersi server affected by the WebdeXpress outage and all sites should be back online at this time.

We will continue to monitor the service closely for the next several hours to ensure that all sites are back up and running normally. If you experience any issues with your site or services, please let us know by contacting support@pspinc.com or calling 425-957-0808.

Thank you for your patience during this outage.

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WebdeXpress Website Outage

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Dreamersi is currently experiencing an outage that affects websites built with WebdeXpress. Those websites are currently unavailable, and we are investigating the cause while working on a solution to get them back online as soon as possible.

Updates will be posted as soon as new information becomes available. If you have any questions or concerns, please contact support@pspinc.com.

Thank you for your patience while we work to resolve this issue.

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What's Your Value Proposition?

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What's Your Value Proposition?
Have you ever seen spam email that says you can “Make $100,000 online!”? PSPinc has been conducting business online for almost 30 years, and, unfortunately, it’s just not that easy, as brick and mortar businesses have known for years.

To take your business online, you need to determine your business’ value proposition. A value proposition is what separates your business from that of your competitors. Why should a prospective client choose your business over another? What unique offerings separate you from the rest of the pack?

In order to figure out any of this, you first need to define who your ideal audience would be. Your site doesn’t need a ton of traffic to be successful, but it does need the right audience for your products and services.

PSPinc found this out in the 90s with a website we built called Japanese-Online.com. We intended it to sell software to learn Japanese, and so we thought it would be helpful to build a community of people who were using our online tools to learn Japanese.

Japanese-Online.com grew to have over 80,000 registered users, but none of them bought any of our software. We even tried to sell t-shirts with Chinese characters on them, but only sold a handful. When we dug a little deeper into researching the site’s audience, we realized that the vast majority of our visitors were teenagers who were studying Japanese, and they didn’t have credit cards. Lesson learned? The makeup of the audience matters as much or more than the volume of visitors.

Despite having a clear mission in mind while building the Japanese-Online.com community, PSPinc ended up creating a free community website that never really converted any users into paying customers.

Once you have defined your audience, you will also need to define your message, which should explain why and how your business brings value to your visitors. The message must be clear and is key when creating the content of your website. Clear content also helps generate strong keywords that help your website be found when potential visitors are searching for information related to your business.

Just like any offline business, you must define a value proposition for your online business so that your online presence is in sync with your business plan.
#pspinc #dreamersi #onlinemarketing #blog

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WebdeXpress Website Issue Resolved

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PSPinc has resolved the WebdeXpress issue that was affecting some of the Dreamersi customer websites. All affected sites are now back online.

If you have any questions or concerns, please contact support@pspinc.com.

Thank you for your patience while we resolved this issue.

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Dreamersi WebdeXpress Website Issue

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Dreamersi is currently experiencing an issue with WebdeXpress that is causing a number of our customers' websites to not load or display properly. PSPinc's Support Team is currently investigating the issue and working on bringing the affected websites back online as soon as possible.

If you have any questions or concerns, please contact support@pspinc.com.

Thank you for your patience while we resolve this issue.

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Green Web Hosting For Green Businesses

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Green Web Hosting For Green...
Did you know that PSPinc takes being green seriously? In our industry, it can be hard to be green--data centers and the servers that operate within them are huge consumers of energy. We try to offset our footprint in a lot of ways, and those efforts are not limited to our Data Centers in KOMO Plaza and Bellevue:

- PSPINC participates in Puget Sound Energy's (PSE) Green Power Program, purchasing 33% green power for our Bellevue Headquarters.

- We use CFL bulbs, motion detecting lighting and LCD monitors to reduce power consumption in our offices.

- Every car in our company fleet is an energy efficient model, including an electric Nissan Leaf.

- We are active recyclers of office waste and electronics and have been recognized as one of King County's Best Workplaces for Recycling and Waste Reduction every year since 2010.

Along with all the points above, our biggest reduction in our energy consumption comes from hosting over 40,000 domains on roughly 400 servers. Reducing the number of servers needed to host this many domains drastically cuts the consumption of resources, both in the power to run the servers and the environmental controls needed to keep them cool. For this reason, it is nearly always a much greener option to host your website with a hosting company rather than running your own servers. Hosting companies have the resources available to keep your site online with a much smaller footprint and can do it at a much better cost. For more information about PSPinc’s hosting options, visit dreamersi.com to view available services and package options.
#pspinc #dreamersi #earthday #blog

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Bloguru Wow Button

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PSPinc has released a new feature on Bloguru that allows registered users to react to blog posts! Clicking on the "Wow!" button lets users show that they have enjoyed the post or comment. Only users that are logged in will see the "Wow" button and be able to use it when browsing articles on Bloguru.

Want to give the "Wow" button a try? Sign up for a free Bloguru blog here: http://en.bloguru.com/home/signup
#pspinc #bloguru #newfeature #blog

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