How do you stay in touch with your clients? Do you keep track of customers who have visited your store or inquired about your services in the past? If you don’t have any ongoing communication with your past, present or potential future customers, you are missing out on a large source of potential revenue.
Enter email marketing—one of the best and easiest ways to stay on your customers’ radar and make sure they’re the first to know when you have news to share about your products and services. Website updates and blog posts are great, too, but they are passive means of getting information to your audience, and depend on visitors choosing to come to your site, either through direct visits or clicking links in ads and articles. Compiling mailing lists with your customers’ information and interests helps you send them targeted information that they will find relevant to their needs. When the information you send out is really useful, it can also be forwarded to new readers and serve as an introduction to your business and services.
There are many tools available online that make creating and broadcasting email newsletters quick and easy, such as PSPinc’s NewsMAIL
. If you have not explored what options are available to you (many are free to use or have free trials!) and haven’t begun using email marketing to foster a long-term relationship with current and potential customers, now is the time to do so. Like any other strategy, email marketing does take a certain amount of commitment, planning and patience to succeed, but if you’re in it to win it, sending out newsletters on a regular basis can help you highlight the best parts of your business to the most interested consumers.
Here are a few things to keep in mind when creating an email marketing campaign or writing your company newsletters:
Personalize your mailings where you can — Most people prefer email addressed specifically to them.
Keep it simple — Don’t send overly wordy articles or too much information in one broadcast.
Pay attention to the Subject lines — Avoid terms that could accidentally get your broadcast caught in the recipients’ spam filters.
Stick to your schedule — Figure out when your readers are most likely to open your email, and stick to that schedule so that they know to look for your newsletters.
You need a website — Link to your website’s relevant pages so that interested customers know where to find the information or products they’re reading about.
Be considerate of mobile users — Whenever possible, using responsive design in your email newsletters lets recipients read your content on whatever device they use to check their email, no matter what size the screen.
Measure your success! — Track what links are clicked on, which website pages get the most traffic after a broadcast, and who opens your emails and when.
We will expand on these points in our next article—stay tuned!
Think you’re ready to give email marketing a try? We’d love to give you a free trial of NewsMAIL
! Just email firstname.lastname@example.org
and ask for a free 30 day trial of PSPinc’s easy to use email marketing system!