Update your Status Regularly
A page that sits stagnant without an update will get deserted or forgotten by its followers, as it shows you don’t care or have much to offer. If you don’t give a regular status update you might as well not have a page at all because it’s not doing you any good. Posting at least once or twice a week to your page will show a commitment and grow your followers.
Keep it Simple and Personal
People generally don’t take the time to read long status updates. Your social media status is for you to introduce what you have elsewhere, like a blog article or product page that may have quite a bit more information. Also, if your status lacks a personal tone and feels more commercial to your audience, you may lose their interest, so let your personal voice come through.
The beauty of social media is the ability to engage readers. It is perfectly fine to ask people for their opinions and feedback. After all, social media is all about making connections.
Include a Visual
The first impression matters and people’s eyes are more often attracted to a visual of some sort, so use photos and short video clips to capture your audience’s attention.
Respond Every Time
When readers comment on your post, you should respond. Not responding shows you don’t care. If you get negative feedback, hoping it will disappear will not solve your problem. You can often turn negative feedback into a positive experience for readers if you respond with sincerity.
The most important piece of advice is to be consistent – on posting regularly and in how you deliver your message. The tone of your voice should fundamentally remain the same across all of your social media accounts and for every status update you make.
If you decide to get your business presence out there on social media, make sure you work it and own it!