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PSPinc will help your business thrive by providing for all of your technology needs. We offer a wide array of products, including Web & Email Hosting, Website Development, Email Marketing and Data Storage Solutions. Visit pspinc.com to learn more.

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Ranked 24th On PSBJ Software Developers

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Ranked 24th On PSBJ Software...
Another Great Ranking for PSP!

PSP, Inc. was ranked 24th in the 2011 Top Software Developers List by Puget Sound Business Journal.

Nice work everyone!
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PSP Ranked In PSBJ Minority Owned Lists

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Pacific Software Publishing, Inc.an internet application service and web development provider, is proud to announce its rankings in both the Largest Minority-Owned Businesses and the Fastest Growing Minority-Owned Businesses Lists by the Puget Sound Business Journal.

PSP's rankings have steadily increased during the past few years while other companies have sunk or dropped out altogether, a testament to the success of their innovative solutions for customers' ever-changing needs.

PSP was ranked 8th on the 2010 Largest Web Developers List, 92nd on the 2009 Fastest Growing Privately Owned Businesses List, both published by the Puget Sound Business Journal, as well as ranked 3,418th place in Inc. Magazine's 5000 Fastest-

Growing Private Companies in America list for 2010. PSP designs and develops software applications for web development and continues to enhance the online presence of their customers. As architects of their own software, PSP has the ability to attune their service to support specific business needs.

Now in their 24th year of software development, PSP also has over 16 years of local hosting experience in the greater Seattle area, hosting over 37,000 domains between Japan and the USA. Today, PSP focuses on its internet services, including a domain hosting, E-newsletter services, website design and development. All of PSP's services are developed and maintained by its team of in-house developers located in Bellevue, Washington.

"PSP is honored to be listed on both lists," said Mayumi Nakamura, President and CEO of PSP. "Even though the economic climate is not so good anywhere, we have been sticking to our policy to provide the best customer care, and that provides the values to all of our clients, and has been helping us grow at the steady pace. We continue to enhance our services through our in-house development efforts."
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PSP Ranked 26th on PSBJ List

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PSP Ranked 26th on PSBJ List
PSP was Ranked 26th in Puget Sound Business Journals Largest Minority Owned Businesses List!
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PSP Ranked 21st on PSBJ List

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PSP Ranked 21st on PSBJ List
PSP was Ranked 21st in Puget Sound Business Journals Fastest Growing Minority Owned Businesses List!
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PSP Ranked 8th for PSBJ's Web Developers

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PSP Ranked 8th for PSBJ's W...

Pacific Software Publishing, Inc. (PSP), an internet application service and web development provider, is proud to announce its ranking of 8th on the Largest Web Developers List published by Puget Sound Business Journal.

This is PSP's first year to be listed on the Puget Sound Business Journal's Largest Web Development Firms. Over the past year PSP, Inc. was ranked 92nd in the 2009 Puget Sound Business Journal Fastest Growing Privately Owned Businesses as well as ranked 3,418th place in Inc. Magazine's 5000 Fastest-Growing Private Companies in America list for 2010. PSP designs and develops software applications for web development and continues to enhance the online presence of their customers. As architects of their own software, PSP has the ability to attune their service to support specific business needs.

"PSP is honored to be listed on the Largest Web Developers list and we look forward to maintaining the growth of our business increasing our ranking on the list in the next year," said Mayumi Nakamura, President and CEO of PSP. "We will continue to enhance our services through our in-house development efforts. We are a web hosting company that does a whole lot more."

PSP, Inc. is in their 24th year of the software development industry and has over 16 years of local hosting experience in the greater Seattle area, hosting over 37,000 domains between Japan and the USA. Today, PSP focuses on its internet services including a domain hosting, E-newsletter services, website design and development. All of PSP's services were developed and maintained by its team of in-house developers located in Bellevue, Washington.
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Web Strategies for Small Companies

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Web Strategies for Small Comp...
Every company, no matter what it's size, wants to better their search engine results. Only one company can be ranked number one, however, leaving you the sometimes confusing task of optimizing your website. What is Search Engine Optimization (SEO)? Search Engine Optimization involves things you can do to your website in order to increase its rank in search engine results and subsequently guide a larger number of visitors to your website. Because a higher rank can lead to more visitors to your site, it is important to have a high rank on any search engine. The tips below can help you get started with making changes that can increase your SEO ranking.

Basic SEO tips to help with your search results:

Use a Footer
If you are a business that offers local services, one of the most important ways you can generate a higher score for your business is through local searches. Your website's footer can be used to help leverage local searches by simply adding your business information: company name, address, postal code and phone number. Having this information at the bottom of every page will help increase your SEO score for local searches.

Make Frequent Updates
You have probably heard before that updating your content is very important. Search engine bots will be more likely to notice your site if you are updating your content frequently and using fresh keywords. Out of date information and old content might be overlooked by the search bots, which would lower your rank on the page. The more often you update your content the more search engines are likely to find your site and increase your SEO ranking.

Use Bloguru
A blog is more or less a website that makes it easy to update and publish fresh content during busy times. When composing blog entries be sure to use keywords that are relevant to your business or industry to help attract relevant searches. Creating a "What's New" feature on your website, such as using a Bloguru Aggregator on the home page, will show search engines fresh content on your page every time you update.

Use WebDeStats
WebDeStats is tool that lets you view and analyze your website's traffic and usage data to better target your website content, marketing and sales promotions and tailor your overall target placement. Using WebDeStats will help you see the results of using different keywords and SEO strategies, which in turn will aid you in determining what is working for your site and what isn't, allowing you to tailor your approach to attract more searchers to your site.

For more information regarding your website SEO rankings and how PSP can help you contact us today 425-957-0808 or sales@pspinc.com

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PSP at the Grow Your Business Expo

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PSP at the Grow Your Busines...
PSP attended the the PSBJ's Grow Your Business Expo today at the Bell Harbor Convention Center.

We would like to thank everyone who attended and stopped by our booth to learn more about our hosting options. Remember to send in your subscription forms by the end of next week to get your discounted prices.
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Grow Your Business Expo 2010

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Grow Your Business Expo 2010
PSP will have a booth at The Puget Sound Business Journal's Grow Your Business Expo on November 4, 2010 at the Bell Harbor International Conference Center in Seattle. Stop by our booth with your business card for a chance to win One Free Year of web hosting by DreamersI.

We look forward to seeing you all.

for more information check out the PSBJ website at www.bizjournals.com
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PSP one of PSBJ Fast Growing Companies

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PSP one of PSBJ Fast Growin...
Pacific Software Publishing, Inc. one of the Northwest's leading business Web and Hosting providers, is proud to announce its ranking of 65th on the 100 Fastest-Growing Private Companies in Washington State. The annual list published by Puget Sound Business Journal focuses on privately held, Washington State companies with revenue growth over the last three years.

The Fastest-Growing Private Companies program was launched 16 years ago by the Puget Sound Business Journal to identify and recognize companies speeding to the top of their industries. To be eligible, companies must: be privately held and headquartered in Washington; have at least $500,000 in net revenue in 2007; show an overall growth from 2007 to 2009 fiscal years; and agree to have their CPA confirm their net operating revenues with Puget Sound Business Journal.

PSP, Inc. was ranked 92nd in the 2009 Puget Sound Business Journal rankings with 15% to 25% consistent steady growth. PSP, Inc. has moved 27 spots over the last three years. PSP, Inc. has also been ranked 3,418th place in Inc. Magazine's 5000 Fastest-Growing Private Companies in America list for 2010."The key to our success is a steady and sustainable growth not only over the past three years but over the last five years during all types of economic climates," said Mayumi Nakamura, President and CEO of PSP, Inc. "We would not have been able to achieve this level of consistent growth without our loyal customers and support."


PSP, Inc. is in its 24th year of the software development industry and has over 16 years of local hosting experience in the greater Seattle area, hosting over 37,000 domains between Japan and the USA. PSP, Inc. plans for a 15% to 25% increase in its domain hosting and Web development businesses in the U.S. market each year over the next five years to match and exceed the business from the Japanese market.


Puget Sound Business Journal is the region's premier source of business information, serving an unparalleled audience of business and community leaders. In addition to the weekly newspaper, the Business Journal provides daily updates via its web site and email alerts. The company also plays a vital role in bringing the area's leadership community together by hosting a wide variety of events throughout the year, from the Women of Influence awards event to the Washington? Best Workplaces event at Safeco Field. Puget Sound Business Journal is a unit of American City Business Journals, which operates 40 local business newspapers throughout the United States. Visit Puget Sound Business Journal on the web at www.pugetsoundbusinessjournal.com.
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Web Strategies for Small Companies

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Web Strategies for Small Comp...
We host more than 37,000 web domains at our data center in Seattle. Many of them are owned by small companies in Japan. Some use our services to operate reliable email systems for their companies while others use our services to bring more customers by creating and maintaining web sites. In the online market, there isn't a single strategy that works for everyone. Utilizing the one that saves money or makes you money is the right strategy.

What is your Internet strategy?
Many companies do not have an online strategy and that is okay. Having a presence online is better than not having one at all, so long as you are not throwing money at it. There are some basics you need to know before you allocate funds. Please check the following check list.

1. Do you have your own domain?
2. Do you use the domain you have to operate your email? Does everyone in your company have their own email address?
3. Do you have a web site with your contact information, such as an address and phone number?
Those are the very basic of your Internet strategies. If you have them and if you are not spending more than $30 a month, you are doing very well. Actually, you could do those much cheaper than $30 but $30 is not outrageous. If your company has less than 10 people and if you are spending over $100 a month, you can do better. The rule of thumb is That the email should cost no more than $2.00 per account per month unless it is a Microsoft Exchange, then it should cost about five times that. But there is no reason for a small company to run Microsoft Exchange. (Don't get me wrong. Microsoft Exchange is a good system design for medium to large corporation. It is just not cost effective solution for small companies.)

If you do not have those basics done, please contact a web hosting company to setup your domain, email and web site. If you would like, we would be happy to help you setup domain, email and web site for you. You can check PSPINC's web hosting service at www.dreamersi.com.

How do you expand your Internet presence?
There are several things you can do but the first step is to refine your web page. Many companies try to upgrade web pages by adding more contents. I see some companies having over hundred pages of "USEFUL" information that nobody reads. You need to say 5W1H. In case you do not know what 5W1H are:

Who? - Your company name, management...
What? - What do you do?
Where? - Where does your business cover?
When? - Your business hours.
Why? - Why should people contact you?
How? - Your methods.
That information can be made into fewer page as possible. As a business your web page should concentrate on "Customer Testimonials" and "Awards and Recognitions". Also you should talk about privacy policies and ethics.

The web page should not look like a high school project but you do not need to create a web page looking like publicly traded companies. What is the good budget for simple, clean and effective web site? I would say $3 ~ $4,000. Of cause you can do cheaper than that. In fact, you can create a $500 web site, but people will be able to tell you spend next to nothing. It is your company in the Internet; you should dress up a little.

When you are creating a web site, you should ask for two things. Is it search engine friendly (Some people call it SEO ready)? And is there a CMS (Content Management System) behind it so that you can easily update the content. Also, it is very important if you hire someone to create your web site to make sure you own the web site. Believe it or not, some web developers will take your web site hostage when you try to update or move it somewhere else.

How do you promote your web site?
There are several inexpensive ways to promote your web site. And there are several expensive ways as well. For smaller companies, you need to watch your spending because you could spend hundreds and thousands of dollars promoting your site.

- Blog for Search Engine Optimization
SEO should be a part of web development rather ran ongoing marketing effort for small companies. One thing for sure is that you need to constantly update your web site to make sure the search engines are constantly updating your data. One of the best ways to do this is to incorporate blog in to your web site. PSPINC offers www.bloguru.com which is free and there is no advertisement.

- Printing your web address
You need to print your web address (it is called URL, Universal Resource Locator) on your business cards, envelopes, letterheads, email signatures, press releases. Anything that your customers, suppliers and prospects can see should have your URL.

- Email Marketing
You should use email to promote your business. You are reading this newsletter on the email or blog page. I am doing this to inform you about the options, but I am also advertising PSPINC. Am I selling anything directly on this email? No. But you now know more about what PSPINC does. You should do the same. Email is a powerful tool. But if you use it in wrong way, like SPAM, it will backfire at your company. Do not ever SPAM. Do not buy email list from the internet and send email. It is considered a bad ethics.

There you have it. Here are some of web strategies I think that are important for small companies. If you have any question or comment, I will be happy to correspond with you. PSPINC provides all the services that I talked about in this email.

Ken Uchikura

ken.uchikura@pspinc.com

Chairman and CTO of Pacific Software Publishing, Inc
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