PSPINC Official Company Blog

Announcement: Click It Audio service maintenance

Apr

13

Dear valued customers,

Thank you for choosing Click It Audio provided by Pacific Software Publishing, Inc.

We are always looking to improve the services we offer you.
As such, we will be conducting service update.

You may experience around 5 minutes of downtime during the maintenance time below.

The schedule is as follows:

* USA Pacific Daylight Time
- April 18th (Tue) 9:30 - 10:00am

* Japan Time
- April 19th (Wed) 1:30 - 2:00am

PSPINC provides services with uptimes of 99.9%

If you have any questions, please contact us at 1-800-232-3989 or email us at support@pspinc.com .

We would like to answer your questions by phone call.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

What’s New Newsletter Vol. 163 “Easy Website Builders”

Apr

13

Today, it’s much easier to build a site for businesses, blogs, portfolios, or for any other reason. In the past, web developers and designers worked together to create a site from scratch. Now, there are a bunch of web builders out there that make it easier for non-developers to easily create a site, with features all designed for different goals people have in mind for their site. Businesses can add cart options, bloggers can choose how they want to rearrange their posts, and there are all sorts of templates out there designed to put the focus on images first. But with so many to choose from with a million different options, it’s hard to know which would work best for your website needs.

That’s why we created WebdeXpress, a simpler web-building tool! Compared to our competitors, WebdeXpress comes free with our premium web hosting service, Dreamersi, and includes great features fit for every website need. And for those who aren’t as tech-savvy, we even have a Done-For-You (DFY) plan, where our design team works with you to create your site in hours. And if you’re looking for a more custom solution, we also custom develop and custom design sites for our customers, too!

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#b2b #blog #business #businesstips #digitalmarketing #hosting #marketing #marketingtips #pspinc #searchengineoptimization #seo #smallbusiness #tech #technology #webdevelopment #webdexpress #webhosting #website #websites #webtools #wordpress

AI Voice: How Businesses Can Use it to Their Advantage

Apr

11

Recently, AI-generated voices have become increasingly popular, from Spotify’s new AI DJ to TikToks playing spoofed versions of songs that sound like famous actors or singers are singing them. But text-to-speech technology is nothing new. However, it’s improved immensely for one reason: deep learning. Previously, converting text to speech resulted in robotic-sounding voices, which, while helpful for accessibility purposes, weren’t of much help to advertisers. Today, text-to-speech technology has evolved because of all the added procedures, including machine learning, IVR (interactive voice response), deep learning, SSML (speech synthesis markup language), voice samples, algorithms, etc.

Rather than just simply converting text to speech, AI voice works to replicate a more natural-sounding voice, adding different intonations, pauses, and overall character. The result sounds like an actual human being. That is when it’s done correctly. While it can just be a fun tool to play with, businesses today have discovered that it’s opened up a myriad of opportunities. Voice AI is easily customizable, and cost-efficient, while allowing businesses to overcome accessibility issues and expand to a more global reach. And they’re using them to their advantage. Here's how.

Sonic Branding

mcdonalds meal consisting of a burger fries and two drinks on a tray on a table outside

Sonic branding refers to using sound to create brand recognition. Some popular examples include McDonalds’ da da da da duh, I’m lovin’ it jingle or Netflix’s ta-dum sound. A Leicester University study reported that brands including music in their brand identity are 96% more likely to be remembered by customers when compared to brands without it. With voice AI, businesses can create something similar of their own. Especially since using voice AI will make it much easier and cheaper to produce.

Customer Service

bearded man wearing headphones while working in an office

Conversations between customer service representatives and customers have always had one of the same complaints: they’re impersonal. The solution to that problem is personalization; customers want to feel valued, and the best way to do that is by personalizing their experiences. However, for larger companies, it means investing a lot more money in manpower, because what’s more personable than an actual live person? Since voice AI sounds so life-like today, it can work as a great replacement for smaller customer service communications.

Multilingual Customer Interactions

For businesses looking to expand globally or reach a more diverse audience, providing multilingual support can help businesses stand out. But it isn’t easy since it'd mean creating multiple customer support teams, each specializing in different languages. Instead, they can create pre-set automated responses in different languages for certain queries with AI voice. Businesses can create pre-set automated responses in different languages for certain queries with AI voice.

As AI voice continues to improve over time, people will continue to find more uses for it, whether it's for personal or business use. While text-to-speech technology has existed for a long time, deep learning has transformed it into something that feels entirely new. But while AI voice advances, there's still something to be said about using real live people in your business and marketing efforts. People crave connection, and while AI voices sound realistic, it doesn't mean it'll necessarily replace the real thing.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#ai #aivoice #algorithm #business #customerservice #customersupport #deeplearning #interactivevoiceresponse #ivr #machinelearning #marketing #robot #sound #sppechsynthesismarkuplanguage #ssml #tech #technology #texttospeech #voice #voicesamples

Announcement: Mail Server Update

Apr

10

Dear valued customers,

Thank you for choosing Pacific Software Publishing, Inc.

We are always looking to improve the services we offer you.
As such, we will be conducting mail server update.

You may experience delay in sending emails for a few seconds during the time below.

The schedule is as follows:

* USA Pacific Daylight Time
- April 11th (Tue) 9:00 - 9:30am

* Japan Time
- April 12th (Wed) 1:00 - 1:30am

PSPINC provides services with uptimes of 99.9%

If you have any questions, please contact us at 1-800-232-3989 or email us at support@pspinc.com .

We would like to answer your questions by phone call.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

Announcement: Web Server Security Update

Apr

7

Dear valued customer,

Thank you for choosing Pacific Software Publishing, Inc.

We are always looking to improve the services we offer you.
As such, we will be conducting web server security update.

There will be a period of about a few seconds during which the website hosted by Dreamersi web server will not be able to access during the maintenance time below.

The schedule is as follows:

* USA Pacific Daylight Time
- April 13th (Thu) 5:00 - 6:00am

* Japan Time
- April 13th (Thu) 9:00 - 10:00pm

PSPINC provides services with uptimes of 99.9%

If you have any questions, please contact us at 1-800-232-3989 or email us at support@pspinc.com .

We would like to answer your questions by phone call.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

Announcement: Mail Server Update

Apr

6

Dear valued customers,

Thank you for choosing Pacific Software Publishing, Inc.

We are always looking to improve the services we offer you.
As such, we will be conducting mail server update.

You may experience delay in receiving emails for a few seconds during the time below.

The schedule is as follows:

* USA Pacific Daylight Time
- April 7th (Fri) 9:00 - 9:30am

* Japan Time
- April 8th (Sat) 1:00 - 1:30am

PSPINC provides services with uptimes of 99.9%

If you have any questions, please contact us at 1-800-232-3989 or email us at support@pspinc.com .

We would like to answer your questions by phone call.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

What’s New Newsletter Vol. 162 “Localizing Content”

Apr

6

For businesses today, you want as many customers as you can get to buy from you. The problem is, when you try to market to everyone, your efforts end up sounding vague and uninspired. When you determine a focus for your campaign, however, you won’t only share better marketing content, but you’ll also end up with customers who are even more interested in what you offer. One way to narrow down your audience is by language; our products and services aren’t just for our U.S. customers, but also for our customers in Japan.

That’s why we work hard to help other small businesses do the same. We started localizing software between the U.S. and Japan in the 90s and it’s only gotten better since then. Today, we do more than just localize software; we also offer translation services so other businesses can feature both English and Japanese languages on their website and other marketing efforts. Doing so helps optimize your customers’ experience, especially for non-English speakers. And on the business side, it helps expand your potential customer base. Start localizing your content with us today.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#blog #businesstips #businesstools #marketing #marketingdigital #marketingtips #pacificsoftwarepublishing #pspinc #pspincwhatsnewnewsletter #sales #smallbusiness #socialmedia #tech #technology #webdevelopment

Create an Effective Marketing Strategy with a SWOT Analysis

Apr

4

The key to a successful marketing campaign is an effective marketing strategy. But it’s hard to put one together if you don’t assess where the company currently stands. One of the most important parts of marketing is research. After all, you can’t market for a company without knowing anything about what the company does, how it operates, what it sells, and how it compares to others on the market. The best way to start the research process is with a SWOT analysis.

A SWOT analysis also referred to as a situation analysis, stands for Strengths, Weaknesses, Opportunities, and Threats. It looks at what the company excels at, where it could improve, and where they stand amongst the competition while helping identify ways it could improve. It gives marketers a basic outline of the company, which will lead them to conduct further research on not only the company but also its competitors and their industry.

How to Create a SWOT Analysis

a woman standing in front of a white board with a swot analysis drawn on the board

Research should always be at the start of every marketing process. A SWOT analysis just makes it easier to organize that research. There’s basic information like a company’s name, history, among others. Then, you can look into identifying what makes this company different than others. What are the best parts of this company and where can they improve? It’s through this research that you’ll get a better idea of what the industry looks like as a whole and where this company fits in.

Creating the SWOT analysis after that is simple; instead of writing it all out in a report, draw out a two-by-two table, labeling each quadrant with Strengths, Weaknesses, Opportunities, and Threats. Then, as your research progresses, fill them out with the appropriate data. It’s that easy. While this won’t be everything you need to know before creating an effective marketing plan, it will, at the very least, give you a good start. A SWOT analysis tells you what issues you should address and how the business can grow, all of which will only strengthen your overall marketing strategy and plan moving forward.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#advertising #blog #branding #business #businesstips #businesstools #digitalmarketing #marketing #marketingdigital #marketingonline #marketingresearch #marketingtips #research #sales #smallbusiness #socialmedia #swot #swotanalysis #tech #technology

Announcement: Mail Server Update

Apr

3

Dear valued customers,

Thank you for choosing Pacific Software Publishing, Inc.

We are always looking to improve the services we offer you.
As such, we will be conducting mail server update.

You may experience delay in receiving emails for a few seconds during the time below.

The schedule is as follows:

* USA Pacific Daylight Time
- April 4th (Tue) 9:00 - 9:30am

* Japan Time
- April 5th (Wed) 1:00 - 1:30am

PSPINC provides services with uptimes of 99.9%

If you have any questions, please contact us at 1-800-232-3989 or email us at support@pspinc.com .

We would like to answer your questions by phone call.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

What’s New Newsletter Vol. 161 “Last Chance for 50% Off Pass Wizard Pro!”

Mar

30

Today is your last chance to get 50% off Pass Wizard Pro! As a fully encrypted system, you can store, manage, and even share passwords securely without worrying about forgetting or exposing them to potential cyber criminals. Pass Wizard Pro not only gives you the space to store and manage as many passwords as you want, but you can also add an extra layer of security with 2FA. All for just $0.84 a month (after taking 50% off)! Not to mention group features that make it easier to share select passwords securely.

To claim this deal, just sign up for Pass Wizard for free and upgrade to Pro. Then, when you check out, enter the promo code, PRO50, and you’ll get your first year of Pass Wizard Pro for 50% off! So, protect your passwords in a secure vault, perfect for personal and business uses. But hurry, this sale only lasts until the end of today!

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.