I have to be honest, by the time this blog post is published, Facebook may have a totally different interface. They are constantly putting energy into building a very competitive and effective advertising platform for business. They update and upgrade their system frequently, so I will simply cover some basics instead of giving step-by-step instruction on how to set up your ad campaign.
Here are some ad promotions you can set up on Facebook:
1) Promote your Call Now button
2) Get more Website Visitors
3) Promote your Business
4) Promote your Page
5) Boost your Timeline Post
With each promotion, you can choose your “call to action” button such as book now, sign up, send message, learn more, call now and so on. This is a great opportunity for you to set goals and measure the success of your ad using Facebook “insights” on your business page to help you track the data.
Once you decide on your promotion type, you can also choose your audience. Unlike Google AdWords, Facebook, thru profiling, can provide you with very targeted audience options. The possible demographics you can customize include:
Facebook allows you to target people with specific business, hobby or lifestyle "interests" based on keywords or phrases you choose. Again by profiling, Facebook will place your ad in front of people who have clicked ads, or liked posts and pages that are relevant to the interests you chose for your ad. For example, PSPINC might run an ad on Facebook and choose keywords like "small business," "web development," and "websites" to target potential clients with these interests.
After customizing the target audience for your ad, you will set your daily budget and the duration of your campaign. When you choose the daily budget, it will also show you an estimated ad reach of how many people will see it.
Regardless of the media and method you choose, you must have goals in place and a strategy for your campaigns. Determine how you can tweak the next campaign if the last one didn’t give you the results you want. Try a new age range, new keywords, limited or broader location targeting, a more appealing graphic, or a different call to action. Test different campaigns on social media as you would on a search engine. Without being actively involved in your campaigns, tracking and adjusting as you go, you will not likely get a satisfactory return on your investment.