Here are some easy ways to stay connected with your customers:
Following up with customers via email is easy. If they ordered online, it’s likely you already have their email address. Following up after the transaction to ask about their experience is not only a nice touch, but also an easy way to reinforce your brand.
In your follow-up email, ask your customers to subscribe to your e-newsletter where you can update them on new products, tips or promotions. The key is to send the newsletter on a consistent schedule, but not too often. Once or twice a month is a good amount.
Everyone loves a good surprise so why not offer one to your customers? Unexpected discounts, “just for you” type of specials, and birthday discounts are some of the ideas you can expand upon to surprise your customers with a “unique” offer. Making them feel extra special never hurts.
Facebook, Twitter, and Instagram keep you connected with customers and grow your followers. We recommend you mix in some fun, funny or lighthearted social media posts that your customers may enjoy, like, or even share. Photos of pets in the office, a fun trivia fact, or good advice on your products or services – things like that should go over well. Remember not to make your posts too long on social media. Videos and photos are usually a good means to deliver your content.
Engaging your customers by asking for participation is always a good idea. You can ask them to post images of your products on social media, or give reviews on Google+, as an example. Perhaps you can do a giveaway or a contest. Customers who participate create a great deal of buzz marketing for you for free. If you deal with negative feedback or reviews genuinely and sensitively, those too can turn into something positive.