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PSPinc will help your business thrive by providing for all of your technology needs. We offer a wide array of products, including Web & Email Hosting, Website Development, Email Marketing and Data Storage Solutions. Visit pspinc.com to learn more.

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Start a YouTube Channel for your Business

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Start a YouTube Channel for y...
With faster internet connections and a growing number of smart phone users, people look at video content more than ever online. From getting help on “how to” video manuals to watching shared social media content on YouTube, Facebook, and other media, more people prefer to view videos over text these days.

YouTube has over 1 billion users, launched in 88 countries, 50% mobile user access, and about 5 billion videos are watched daily at an average 40 minutes per session. That says a lot about the power of YouTube. Even the Presidential debates were streamed live on YouTube, as some of you probably know. It is said the second debate had 124 million views on YouTube last month.

Besides the fact YouTube is a strong social media platform for sharing your message, it also boosts your SEO with video search results if you do it right. After all, Google owns YouTube and it indexes videos in its search engine like it does any other content page. So, you can start your own “YouTube Channel” and utilize the power of video content to get more exposure to your website. It doesn’t have to be professional commercial-grade clips, either. I’m talking about the videos you might have on your phone.

Here are the basic steps for setting up a YouTube channel for your business:

On a computer or in a mobile browser, make sure you're signed in to YouTube.

Go to your channel list.

If you want to make a YouTube channel for a brand account that you manage, you can choose it here. ...

Fill out the details to create your new channel.

Source: https://support.google.com/youtube/answer/1646861?hl=en


There are many theories on how Google ranks your videos in its search results as well as on YouTube, but the fundamental instruction remains the same when it comes to optimizing the page: Put the descriptions and keywords on the page accordingly, and stay with your message.

You might be surprised how people react to your “video manual” next time you upload to your channel.

Check out our PSPinc YouTube Channel and you’ll not only learn more about our web hosting company, but you can see how YouTube is a great social media resource to market a business online.
#PSPinc #Blog #OnlineMarketing #SmallBusiness #SocialMedia #YouTube

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Why Google+ is Important for your Business

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Why Google+ is Important for ...
Google is not your typical social media; we think of it as the search engine that it is. We use it to look up everything, anywhere, all the time on both our computers and our mobile devices. It’s as though we would be lost without it because Google is our road map through our daily life.

Managing information for our web hosting company on Google has been very confusing because we have to stay on top of what’s going on with their shifting policies. But since it’s impossible for us to ignore how much information Google delivers to our potential clients online, we’d better make sure our information listed on Google is accurate.

This is where we need to discuss setting up your Google+ account.

When you search for a business on Google, you see the star ratings and reviews on the right column or on the local map searches. That is generated by Google+ which is yet another social media site where you should claim your business, share your contact information, blogs, stories, and make networking connections.

At the end of last year, there were more than 1.5 billion Facebook users, whereas there were 300 million Google+ users. This might make Google+ seem less important than Facebook, however, Google+ goes well beyond the social media network and puts your information out on the search engines giving it a far broader reach. Google even lists photos from your Google+ page in its search results. And you don’t have to do any extra work, simply post the same articles you’re posting on Facebook to your Google+ page.

How do you start a Google+ page?

First, you will need to open a Google+ account by going to http://plus.google.com. If you already have a Gmail account for other Google tools such as Analytics, Google My Business, and such, you can use the same Gmail account and proceed to the Google+ icon from the top right menu in any Google site, including google.com.

If you have not claimed your business at Google My Business, you might want to take this opportunity to do so at the same time. Google My Business is a tool that lets you manage your company’s brand, the locations, contact information, and your online presence across Google search results. They do require you provide a physical verification of your location with a post card to legitimize your business. By doing this you gain control of your locations and other information from the dashboard that prospective clients may see. Get started at https://www.google.com/business/.

View and follow our PSPinc Google+ page to get a better understanding of how it works.
#PSPinc #Blog #OnlineMarketing #SmallBusiness #SocialMedia #Google #GooglePlus

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Claim Ownership of your Company on Social Media

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Claim Ownership of your Comp...
A while back, I was asked to review the social media strategy for a company that contracts with large corporations and some federal government agencies. According to management, they had not yet set up social media accounts. After spending a few hours online to see what info I could dig up about their company, to my surprise, I discovered they did have a Facebook page already established. Strange, right?

The company’s Facebook was claimed and established by their employees, and the unregulated posts included photos of a karaoke party with many of the employees tagged in them. I don’t need to go into detail, but you can imagine this kind of representation was not appropriate for a company page. Whoops!

I am pretty sure this was an innocent, albeit, irresponsible mistake by whoever started the company page as a way for them to share party photos with their colleagues. But the lesson here is that you should search your own company online and make sure it’s not being misrepresented in any way. It also reminded me of a legal case known as PhoneDog v. Kravitz.

"PhoneDog v. Kravitz, No. 11-03474 (N.D. Cal. Nov. 8, 2011),[1] was a case in the United States District Court for the Northern District of California about whether Twitter accounts and their passwords could be company property or trade secrets. In this case a mobile device news website PhoneDog sued Noah Kravitz, its former employee, after Kravitz refused to turn over password information for the Twitter account he developed and cultivated during his employment. When Kravitz asked the court to dismiss this case, the court held that Twitter accounts and their passwords (as described by PhoneDog) could constitute trade secrets and that failure on behalf of the employee to relinquish an account could constitute misuse of a trade secret or "trade secret misappropriation." This case is often cited in arguments for the importance of including clauses about social media account ownership in employment contracts." - Wikipedia

It is important your business claims ownership of any current or future social media sites. Sometimes people in management rely on younger employees to engage and manage their social media sites, which is fine, as long as you make sure you have clear rules in place for it. As long as it is clearly distinguished as a business page versus an employee’s social or personal page. And it would help to have a clause in your employee contract that all admin rights and login information must be turned over upon employee termination or resignation. Protect your company’s image and make sure you are well aware of what’s being put out on social media about your business.
#PSPinc #Blog #SocialMedia #OnlineMarketing #SmallBusiness #Facebook #Twitter #LinkedIn

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Best (and Worst) Practices on Social Media

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Best (and Worst) Practices on...
Last week we covered the topic on choosing the right social media platforms for your business. Once you’ve chosen which sites are relevant to your business and set up your profile, then what? Check out this list of best (and worst) practices for your business on social media:

Update your Status Regularly

A page that sits stagnant without an update will get deserted or forgotten by its followers, as it shows you don’t care or have much to offer. If you don’t give a regular status update you might as well not have a page at all because it’s not doing you any good. Posting at least once or twice a week to your page will show a commitment and grow your followers.

Keep it Simple and Personal

People generally don’t take the time to read long status updates. Your social media status is for you to introduce what you have elsewhere, like a blog article or product page that may have quite a bit more information. Also, if your status lacks a personal tone and feels more commercial to your audience, you may lose their interest, so let your personal voice come through.

Engage Readers

The beauty of social media is the ability to engage readers. It is perfectly fine to ask people for their opinions and feedback. After all, social media is all about making connections.

Include a Visual

The first impression matters and people’s eyes are more often attracted to a visual of some sort, so use photos and short video clips to capture your audience’s attention.

Respond Every Time

When readers comment on your post, you should respond. Not responding shows you don’t care. If you get negative feedback, hoping it will disappear will not solve your problem. You can often turn negative feedback into a positive experience for readers if you respond with sincerity.

Be Consistent

The most important piece of advice is to be consistent – on posting regularly and in how you deliver your message. The tone of your voice should fundamentally remain the same across all of your social media accounts and for every status update you make.

If you decide to get your business presence out there on social media, make sure you work it and own it!
#PSPinc #Blog #SocialMedia #OnlineMarketing #SmallBusiness #Facebook #Twitter #LinkedIn

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Where to Build your Company's Social Media Presence

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Where to Build your Company'...
Your business doesn’t have to have a presence on all social media sites; that would be a lot to keep track of, especially if you’re small enough where you don’t have a dedicated marketing person or department to manage it. And truthfully, some sites may not be very relevant or beneficial to your business model anyway.

For example, if you are a consumer product company, you may want to focus on Facebook, Instagram, and other consumer-oriented platforms. But if you are a B2B service company, you may want to be visible to those who are on LinkedIn instead.

Instagram is all about photo sharing and end users will not read anything longer than a few hashtags. So if you have a product that is more visual, a bakery for example, Instagram is the perfect platform to show off your baked goods and entice customers to buy from you. But if you are a tax return service provider, lacking the visual appeal of a product, Instagram will not benefit you in the same way. The tax return service provider, however, may benefit by sharing a short informative video (commercial) on YouTube.

To figure out which social media sites are right for your business, first you have to define your audience and your brand story. When you do that, you’ll be able to place your business on social media sites that are relevant to your customer base and show off your product or service in the best way possible. Just remember, the social media sites that you engage in socially may not be the same platforms that work to promote your business.

Here are some questions for you to think about when considering where to build your company’s social media presence:

- What is your story, your brand, your product or service?
- What age group are you targeting for your business?
- Where do your consumers spend time and seek information from?
- Why do they want to purchase from you?
- Where do you want to be known?

Even within the consumer-minded social media sphere, you have several choices as to where to promote your business. Depending on how you would like to deliver your message, you will be able to choose different websites to join. But choose wisely - you don’t need to waste your valuable time trying to keep up with every single one.
#PSPinc #Blog #OnlineMarketing #SmallBusiness #SocialMedia

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What is Social Media?

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What is Social Media?
We always talk about how social media changed our way of life, but what is it really? This month, we are going to cover the basics of social media so you will be able to take advantage of this powerful tool for your business.

Let’s start with the definition:

“Social media are computer-mediated technologies that allow individuals, companies, NGOs, governments, and other organizations to view, create and share information, ideas, career interests, and other forms of expression via virtual communities and networks." - wikipedia.org

The true birth of it came about when a new concept called “Web 2.0” was introduced in the early 2000s. Web 2.0 is a concept where users generate website content, and multiple ways to communicate collaboratively and easily on various platforms. That concept gave birth to many internet applications such as social media and blogs.

Social media is a Web 2.0 based application that goes a step further - it facilitates the online connections of individuals and groups. When we hear the word social media, we always think of Facebook, Google+, LinkedIn and such, but with this definition all user-generated content sites such as YouTube and Wikipedia are also social media outlets. We can even stretch it further to include online shopping sites that share user reviews and comments.

In our society today, we literally build our social connections virtually, and social media is the platform to do that. For those of us who are in business, it is vitally important to understand social media, what it is, and how it can benefit our companies. We cannot ignore the fact that social media is the new way to be seen in business, and if we do it right, it can be a driving factor in our success.

So what is coming in the near future?

There are a several predictions for how we may see social media evolve, but here is what we think you should look out for:

- Live streaming videos
- More photos, less words
- More segmented social media for interest groups

Please visit us throughout this month for more articles about social media for businesses.
#PSPinc #Blog #OnlineMarketing #SmallBusiness #SocialMedia

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PSP Children's Foundation will award scholarships for University of Washington Foster School in 2017

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PSP Children's Foundation will...
Pacific Software Publishing, Inc. (PSPinc) in Bellevue, Washington, will celebrate its 30th year in business in 2017. To commemorate the anniversary, PSPinc plans to cover all expenses for a golf tournament fundraising event hosted by its non-profit organization PSP Children’s Foundation (PSPCF) in partnership with UW Foster School of Business.

Read more Press Release at http://en.bloguru.com/pspcf/280263/psp-childrens-foundation-will-award
#blog #UW #PSPchildrensfoundation

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How to Evaluate your Online Campaigns

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How to Evaluate your Online ...
Unfortunately, you can’t evaluate your online performance solely on your hard work and effort alone. The best way to succeed in the online space is to take a quantitative approach when it comes to looking at the actual performance of your campaigns so you can compare, learn, and adjust to do a better job.

Earlier this month, we talked about Click Through Rate (CTR), which is one way you can measure the performance of a campaign. But don’t stop there. Check out these important things to know before setting up your online campaigns:

Define your Ultimate Goal

What is your goal for the campaign? I like to set a campaign goal that is more quantitative than qualitative because it is much easier to measure your success objectively. For example, you can set your goal to have 10 inquiries in a week for your product, or 3 reservations for your restaurant from your online campaign.

In order for you to get 10 inquiries online, how many people do you think you should have visiting your product page? 100, 1000, or 10,000? You may be guessing at first, but this is part of why you make goals, assess and try new things.

Set your Budget

Let’s continue to use the example where you want to get 10 inquiries a week. Say you estimate you need at least 1,000 visitors to land on your product page in order to get that. Now you have to set your budget. If you think getting 10 inquiries is worth $500, then let’s spend $500 on a Pay-Per-Click (PPC) campaign. But remember, with this $500, you want to get 1,000 visitors, and not just any visitors; the target audience who you believe would be interested in your product. If you spend $500 per 1,000 visitors, that means your ad budget is about 50 cents per click.

Evaluate the Time Frame

If your $500 budget is based per week, now you need to determine how many weeks to go on with your campaigns? If you are not meeting your goal of 10 inquiries in one week, is it worth losing as much as $500 per week without meeting your goal? Did any of the inquiries you received convert into sale(s) that would give you a sufficient return on your investment and reimburse your campaign budget?

Adjust Accordingly

Now you need to assess the numbers. If you are getting over 1000 visitors, yet you are only getting 5 inquiries per week, then you can estimate you need 2000 visitors to hit your goal of 10 inquiries. If you are getting 1000 hits but no inquiries, you probably need to redefine your target audience. It would also be ideal to know how they behaved once they landed on your site – Google analytics and other tools can show you where they departed from and how long they stayed on your website. You can use this information to re-align your strategy, your messaging, and revise your campaigns accordingly.

In the end, having a successful online campaign requires discipline in evaluating these areas on a regular basis and trying new things till it pays off.
#blog #PSPinc #OnlineMarketing #SmallBusiness #SEO #SEM #Google #SearchEngineMarketing

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The Fundamentals of Email Marketing

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The Fundamentals of Email Ma...
The best way to get the most exposure to your business online is by using what I like to call “a hybrid approach” to online marketing. It’s a combination of using websites, blogs, SNS (social networking services), and e-newsletters. You can’t be successful using one without the rest. You need all of those elements to work for each other in reaching the most people online.

Today, we’ll talk about email marketing, also known as your e-newsletter, which is a critical web tool that gets delivered straight to the prospective customer and gives you the platform to talk about your website, products, services, even your social media sites.

Here are some tips for you to consider when writing your e-newsletters:

Create Goals

Like any other marketing campaign, you need to set a goal for your newsletter. For example, if you manage a bakery and want to bring in more traffic/sales in the slower hours of the afternoon, add a coupon inside your newsletter that gives customers a discount off purchases in the afternoon. Or, if I want to bring more traffic to my web hosting company, I can include links back to my website, links to my social media sites, or links to my blog articles.

Know your Audience

Knowing who reads your emails will help you set the topics and style of your newsletter. If you know you have younger readership, they may be reading your article via smartphones with limited viewing space. You should make sure your newsletter is easily viewable on smaller devices.

Practice KISS

Don’t bore your audience with long articles in your emails. You can always publish lengthy articles on your blog or elsewhere and then link back to them from your newsletter. Let your subscribers receive the newsletter, the titles and the links to full articles. When it comes to newsletter content, remember to KISS – “Keep It Simple and Straightforward.”

Be Consistent

Keeping your newsletter style and schedule consistent will make your subscribers more likely to notice your newsletter and open it up. Even if they don’t read the newsletter the first time, if you are consistent in sending it, they will most likely open it up eventually.

Allow Subscribe/Unsubscribe

You will need to provide all readers the ability to “opt out” from your newsletter. It is required by law, or else you will be considered a spammer. You also want to keep growing your readership by having an “easy to subscribe” form visible and handy on your website. You can plug it on social media too. After all, newsletters aren’t effective if you don't have any readers.
#blog #PSPinc #OnlineMarketing #SmallBusiness #SEO #SEM #Google #Marketing

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Advertising on Social Media

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Advertising on Social Media
Writing a blog article like this one is an effective strategy in optimizing your website’s search engine presence, but if no one reads the article, what is the point? It would be a shame if no one noticed this article even existed. Hence, the need for social media advertising.

In the last few years, social media sites such as Facebook and Twitter have become a powerful tool to get your blog articles noticed by your friends, your friends’ friends, and a larger network of people on social media. But some of the statistics suggest that the chance of your post being shared is very minimal - less than 0.1% of articles get shared and viewed more than 1,000 times. Fortunately, now there is a way to buy more views when you advertise on social media.

This is what we do:

Every article I post on our blog is shared on our Facebook page. I post two blog articles every week which also go out in our bi-weekly newsletter – another great strategy to get more views on my content.

Depending on the popularity of the article from our friends and colleagues, we then take it a step further and advertise the blog article on Facebook by “boosting” the post.

For example, you can choose to boost a Facebook post which then allows you to set a specific region where your Facebook post will appear, a specific age group to whom it will appear, and a specific daily budget which determines how many times your post will be displayed. You don’t have to have a big budget either – a daily budget can be as low as $4. By boosting your Facebook post it’s like paying for shares, so you can guarantee to get a certain number of eyes on it and hopefully some clicks into your blog. Facebook also provides you with “insights” that show you the reach of your campaign and how many people viewed your post.

If Facebook isn’t your preferred platform, you can do this on other sites like LinkedIn, and Twitter. Each one has its pros and cons, which I’ll explain in a future article (stay tuned).

If you would like to sign up for our digests, please subscribe to our e-newsletter at www.pspinc.com.
#blog #PSPinc #OnlineMarketing #SmallBusiness #Facebook #Twitter #SocialMedia #Blog

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