A good customer experience requires your site to be user friendly with easy-to-find resources and easy-to-take actions. And it’s very important that your website is easy to navigate and functions just as well on all different web browsers and devices. This will benefit your site’s search engine optimization (SEO) as well.
Answer the questions below to find out if your website is optimized for a good customer experience:
Is it mobile friendly?
Having a mobile-friendly website should be a top priority. You never know if a website visitor is using a smart phone, a computer, or a tablet, so you should have your site built with a technology called “responsive design.” If you have not updated your site in the last five years, the chances your site is responsive is very slim, and it may be time for an update. The quickest way to test this is to visit your site using your mobile device. If you have to enlarge the page to view your content, you should contact your web designer (or call us at PSPinc
) to ask about getting a responsive website re-design.
Is your site viewable on different browsers?
Internet Explorer by Microsoft, Safari by Apple, Chrome by Google, and Firefox by Mozilla are the top four internet browsers used today. Unfortunately, each browser handles your website HTML codes differently and sometimes the pages will not show well or have broken links. Be sure to check your site (or ask your web designer to test your site) using every popular browser.
How does the site display information on different screen sizes?
Depending on the type of computer (PC or laptop) and display size, a website can appear differently, with more information being displayed on large monitors versus small laptops. As a business owner, your website should display the most important messages, menus, and buttons no matter what the display type and size. Test view your site on varying displays to find out if all the important features are showing up. If you have lots of information you wish users to have at first, you might want to consider videos as well.
Can visitors navigate to other pages easily?
Once users come to the home page of your website, they may want to go to a specific information page right away. How are you placing the menu (or navigation) on your site? In what order do you have your menu? Are you navigating visitors to the pages you wish them to view? Be sure to review how you structure your menu items, how you label them, and where you place them.
How do you tell your story?
The most important thing to remember is the very first webpage people land on gives the first impression for your business. The first impression represents who you are. So how do you tell your story through that experience? Having a clean and straightforward landing page will give a great first impression and a positive customer experience.
If you would like a second opinion, PSPinc provides free website analysis
. Contact us and we will take a look at your site and give you valuable feedback at no cost to you.