YouTube has over 1 billion users, launched in 88 countries, 50% mobile user access, and about 5 billion videos are watched daily at an average 40 minutes per session. That says a lot about the power of YouTube. Even the Presidential debates were streamed live on YouTube, as some of you probably know. It is said the second debate had 124 million views on YouTube last month.
Besides the fact YouTube is a strong social media platform for sharing your message, it also boosts your SEO with video search results if you do it right. After all, Google owns YouTube and it indexes videos in its search engine like it does any other content page. So, you can start your own “YouTube Channel” and utilize the power of video content to get more exposure to your website. It doesn’t have to be professional commercial-grade clips, either. I’m talking about the videos you might have on your phone.
Here are the basic steps for setting up a YouTube channel for your business:
On a computer or in a mobile browser, make sure you're signed in to YouTube.
Go to your channel list.
If you want to make a YouTube channel for a brand account that you manage, you can choose it here. ...
Fill out the details to create your new channel.
There are many theories on how Google ranks your videos in its search results as well as on YouTube, but the fundamental instruction remains the same when it comes to optimizing the page: Put the descriptions and keywords on the page accordingly, and stay with your message.
You might be surprised how people react to your “video manual” next time you upload to your channel.
Check out our PSPinc YouTube Channel and you’ll not only learn more about our web hosting company, but you can see how YouTube is a great social media resource to market a business online.