Managing information for our web hosting company on Google has been very confusing because we have to stay on top of what’s going on with their shifting policies. But since it’s impossible for us to ignore how much information Google delivers to our potential clients online, we’d better make sure our information listed on Google is accurate.
This is where we need to discuss setting up your Google+ account.
When you search for a business on Google, you see the star ratings and reviews on the right column or on the local map searches. That is generated by Google+ which is yet another social media site where you should claim your business, share your contact information, blogs, stories, and make networking connections.
At the end of last year, there were more than 1.5 billion Facebook users, whereas there were 300 million Google+ users. This might make Google+ seem less important than Facebook, however, Google+ goes well beyond the social media network and puts your information out on the search engines giving it a far broader reach. Google even lists photos from your Google+ page in its search results. And you don’t have to do any extra work, simply post the same articles you’re posting on Facebook to your Google+ page.
How do you start a Google+ page?
First, you will need to open a Google+ account by going to http://plus.google.com. If you already have a Gmail account for other Google tools such as Analytics, Google My Business, and such, you can use the same Gmail account and proceed to the Google+ icon from the top right menu in any Google site, including google.com.
If you have not claimed your business at Google My Business, you might want to take this opportunity to do so at the same time. Google My Business is a tool that lets you manage your company’s brand, the locations, contact information, and your online presence across Google search results. They do require you provide a physical verification of your location with a post card to legitimize your business. By doing this you gain control of your locations and other information from the dashboard that prospective clients may see. Get started at https://www.google.com/business/.
View and follow our PSPinc Google+ page to get a better understanding of how it works.