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Interesting Development in Japan

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I was walking near the rail track (Yamanote Line in Tokyo) and came across this area (under the track) called no2k540 ... I have no idea what this mean. All the stores have something to do with manufacturing or crafting. You can search by the hashtag #no2k540

http://www.jrtk.jp/2k540/
http://www.jrtk.jp.e.wz.hp.transer.com/2k540/ <- Translated site.

2k540
With a central theme of “Japanese monozukuri” (Japanese product making), this is a “street” which promotes new living styles in a row of stores that combine sales shops and craft studios. Including leather goods, jewelry, umbrellas, glasses, shoes, and more, the many different products feature warm and innovative designs that are only available here and that are individually and painstakingly created in the shops by richly original Japanese craftspeople. At some of the shops, you can try your own hand at product making. 2k540 is within walking distance of Akihabara.
#no2k540

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