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PSPINC CEO Kenichi Uchikura's Blog

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Pacific Software Publishing, Inc. (AKA PSPINC)
1404 140th PL NE, Bellevue, WA 98007, USA
425-957-0808 or 800-232-3989
pspinc.com

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  • Ken Uchikura Newsletter Vol 83 ... A Myth About Websites

Ken Uchikura Newsletter Vol 83 ... A Myth About Websites

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Ken Uchikura Newsletter Vol 8...
A Myth About Websites

I believe that many people think that using SEO and other means to attract a large number of people to their website will lead to business. All you have to do is gather people and that will generate business for your company. This is true if your business is to receive advertising revenue from your website like a “Search Site”, “Social Site”, “Ranking Site” and so on. As more people visit your website, the value increases for advertisers.

However, many businesses are not in the business of collecting advertisement revenue from websites. Their website is not a place for gathering people, but a place for doing business. In short, the homepage must have a purpose.. Examples include: explaining a product to the customer, selling a product, allowing the customer to make a payment on the website, providing customers with the ability to make a reservation, etc.
Therefore, the purpose of your website should not be to gather random people, but to create a website for doing business. When creating or recreating websites, I think it is important to clarify the purpose first.



Pompom Drawing by Ken Uchikura
Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura@pspinc.com

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I am publishing newsletter every Wednesday.
I would like you to subescrbe at following URL.
It tales less than a minutes to read.
UCHIKURA CO
Thank you.

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#PacificSoftwarePublishing #PSPinc #KenichiUchikura #KenUchikura #UchikuraCo #Bloguru

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