WHY ISN'T MY SOCIAL MEDIA SUCCESSFUL IN GENERATING NEW BUSINESS?

This is an advertisement email I received this morning.
This is well written and very clearly describe how business should use social media.

IT'S TIME TO UP YOUR GAME!

You run ads. You post once in a while...yet there never seem to be the same likes and comments that you see on other competitor pages. What's going on?

Let's Get Personal

Many of our clients have assigned a person to their social media platforms who is on the ground, knows the customers, and knows the business. They know what is going on what's relevant to customers, and then post accordingly (i.e. events, photos of activities, specials, remembers birthdays, special announcements). They also answer questions that come in via your social media channels and respond to messages and comments on posts and ads.

In other words, they do what SOCIAL Media was created for in the first place - a place for people to connect in a personal way.

One for the Team

Assigning someone on your team to post a few days a week, responding to questions and comments is all it takes to grow your social media into an effective growth and retention tool for your business!

Your Brand Must Be Active

When people check out your pages (typically after seeing an ad or visiting your website), they are far more likely to do business with a brand that is active on social media and reaches out to viewers with authenticity. People want to know you care and as a result, they’re likely to afford your company some extra attention. Social media interactions add life to your brand, foster engagement and cultivate organic customer growth, giving you major bang for your advertising buck!

Be Resourceful

If you don't have a person you can assign your social media pages to, take a look into some automated tools and apps that can make it easier for you to manage or set the notifications to alert you so you know when someone sends a message or comments.

Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura＠pspinc.com

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