Ken Uchikura Newsletter Vol 105 The role of the homepage

When creating a website, generally you are asked about your goals, and then create it with those in mind. This alone can make a more effective website than just asking for specific colors and shapes. However, this alone is still not enough. Do you know why?

Doing it this way only contains the thoughts of the person sending out the information. Like anything, when you create a product, you need to understand what your customer wants. You can't sell what you want to sell by creating only what you want to sell. To take your website to the next level, you need to design it from the perspective of what your customers wants.

To do this, start by understanding who your customer is. From there, think about what kind of words and imagery will attract that customer. This will fundamentally change the way you create your website. If it doesn't work, rebuild it right away. Instead of spending a lot of money to create a website once, I believe it's better to go through a trial-and-error process until you have a website that suits your business.

Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura＠pspinc.com

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