I learned from my swimming coach that the way to swim faster is not anything to do with stroke faster or kick more ... It is to reduce drag. It used to take me 13 strokes to go 25 yards ... by just concentrating reducing drag, I was able to reduce that to 10 strokes. That is 25% improvement. I swam faster and smoother by stroking slower.
Do you think there is a lesson to be learned here that can be applied to your business?