There are many experts in the world, especially when it comes to business. There are many so called “experts” who are willing to teach you how to “Manage People”, “Manage Time”, “Manage Marketing”, “Manage Projects”, “Manage …”. You can hire any of them to HELP you manage anything, but when do you become an expert? At what point can you say you don’t need them any more?
The answer is NEVER. It is like public road construction projects, it is not designed to end. There is always something new. Rules change, people change, perceptions change and needs change. So you will never become enough of an expert to say “I don’t need them any more”.
Can you conduct business without those experts? Yes, but it will end up costing you more. For instance, you will never do your book keeping and tax preparation without an Accountant and CPA. You will never go to court without having your Lawyer. You will not negotiate building permits without having an Architect.
So, are you not an expert in anything? No, you are an expert in the field you are in. Your job is to make sure you understand what you are an expert of and sell your expertise. Basically, you cannot be an expert of everything. Just find what you are an expert of and hope that it is an expertise that people need.
President / CEO
Pacific Software Publishing, Inc.