PSPINC CEO Kenichi Uchikura's Blog

I just receive an email saying McRib is back at Macdonald's.
Did you know McRib debut back in 1981 ... I Googled it.
I remember eating this at McDonald's in from of my college in Azusa, California.

I was taking marketing class in the college and they told me why McRib is not in the regular menu. Here is what I heard.

When people eats something good, they remember it and keep eating it. If people eat enough of the good tasting food, they will start get used to it and get tired of it. So, the restaurant should not serve good tasting food all the time. They should sell so-so foods so people forget what they taste like and they come back again and again. That is the reason why McRib will not make a regular menu.

Do you agree?

Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura＠pspinc.com

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