PSPINC CEO Kenichi Uchikura's Blog

Great Office Environment

May

27

Out office in Bellevue is only few minutes away from the downtown Bellevue, but the surrounding makes it looks like we are in the cottage in the woods. It is a beautiful spring day.

I took those pictures with Canong 5D SLR with Canon 17-40mm lens. It takes much better picture than my iPhone X. But I must say for daily use, iPhone X's cameras are good enough.

Pompom Drawing by Ken Uchikura

Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura＠pspinc.com

__..-･**･-..__..-･**･-..__..-･**･-..__..-･**･-..__

I am publishing newsletter every Wednesday.
I would like you to subescrbe at following URL.
It tales less than a minutes to read.
UCHIKURA CO
Thank you.

__..-･**･-..__..-･**･-..__..-･**･-..__..-･**･-..__

#PacificSoftwarePublishing #PSPinc #KenichiUchikura #KenUchikura #UchikuraCo #Bloguru

Why Do We Serve Lunches at Pacific Software Publishing, Inc.?

May

27

Lunch Thai Kitchen Bellevue
https://bellevuethaikitchen.com/

Serving lunches at Pacific Software Publishing, Inc. serves two purposes.

(1) To show appreciation to out staff for maintaining our Internet services from our office in Bellevue.
(2) To support local restaurants during this time.

Our business cannot operate without our people. There is no meaning for us to exist if there is no small companies. So we take care both.

Pompom Drawing by Ken Uchikura

Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura＠pspinc.com

__..-･**･-..__..-･**･-..__..-･**･-..__..-･**･-..__

I am publishing newsletter every Wednesday.
I would like you to subescrbe at following URL.
It tales less than a minutes to read.
UCHIKURA CO
Thank you.

__..-･**･-..__..-･**･-..__..-･**･-..__..-･**･-..__

#PacificSoftwarePublishing #PSPinc #KenichiUchikura #KenUchikura #UchikuraCo #Bloguru

Ken Uchikura’s Newsletter Vol. 78

May

27

Beautiful Spring

Equivalent Exchange

I would like to talk about the equivalence exchange that I wrote about in my blog on May 7th, which cannot be used in business. Equivalent exchange is used in the anime "Fullmetal Alchemist". I believe that the principle is that in order to create something you want, you need to lose the equivalent amount of something else.

Suppose a business sells a product called “A” for $10. From the consumer's point of view, it can be said that A and $10 are equally valuable.

However, when you look closely at the breakdown of $10:

R & D Expenses

Manufacturing Costs

Raw Material Costs

Transportation / Logistics

Marketing Costs

Profit

The above items make up $10. Therefore, you can see that the value of product “A” is a collection of things that cannot be seen. If you don't sell “A”, then think about disposing of it. Now imagine that the sales price is $5. In this case, the price of “A" will be half before and during the sale. We now have to say that “A” = “A” is no longer true.

Business practices are not an equivalent exchange. A product cannot be sold unless the consumer always feels they are receiving more value than the equivalent exchange. So how do we accomplish making one product more valuable? That can only be accomplished by “Marketing”. This is the conclusion I have reached.

Pompom Drawing by Ken Uchikura

Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura＠pspinc.com

__..-･**･-..__..-･**･-..__..-･**･-..__..-･**･-..__

I am publishing newsletter every Wednesday.
I would like you to subescrbe at following URL.
It tales less than a minutes to read.
UCHIKURA CO
Thank you.

__..-･**･-..__..-･**･-..__..-･**･-..__..-･**･-..__

#PacificSoftwarePublishing #PSPinc #KenichiUchikura #KenUchikura #UchikuraCo #Bloguru

Mini-Kawa Project on Hold

May

27

We have decided to hold Mini-Kawa Project on hold for now.
Thank you for supporting ... We will be back.

https://mini-kawa.com

Pompom Drawing by Ken Uchikura

Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura＠pspinc.com

__..-･**･-..__..-･**･-..__..-･**･-..__..-･**･-..__

I am publishing newsletter every Wednesday.
I would like you to subescrbe at following URL.
It tales less than a minutes to read.
UCHIKURA CO
Thank you.

__..-･**･-..__..-･**･-..__..-･**･-..__..-･**･-..__

#PacificSoftwarePublishing #PSPinc #KenichiUchikura #KenUchikura #UchikuraCo #Bloguru

#MiniKawa