Search Bloguru posts

Kenichi Uchikura's Official Blog

https://en.bloguru.com/ken

freespace

This clock shows how many days since the first confirmed case of Covid-19 was found in King Country. Washington, USA.


Since January 20, 2020

Seattle Executives Association Lunch Meeting Today

thread
Seatle Executives Association L... Seatle Executives Association Leads Day
Today was a lead day. I had an appointment at 1:00pm, so I had tp leave early today.

https://SeattleExecs.org



Pacific Software Publishing, Inc.
Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura@pspinc.com

__..-・**・-..__..-・**・-..__..-・**・-..__..-・**・-..__

Search and Reserve Your Domain Name

domain search Dremersi.com

__..-・**・-..__..-・**・-..__..-・**・-..__..-・**・-..__

I am publishing newsletter every Wednesday.
I would like you to subescrbe at following URL.
It tales less than a minutes to read.
UCHIKURA CO
Thank you.

#Bloguru #Denrei #Informakers #KenUchikura #KenichiUchikura #NewsMAIL #PSPINC #SoftwareDevelopemnt #Uchikura #UnlimitedEmail #WebDevelopment #WebHosting #dotcom #dreamersi #pacificsoftwarepublishing

People Who Wowed This Post

Ken Uchikura Newsletter Vol. 165 Good products and sales are not directly connected

thread
Ken Uchikura Newsletter Vol. ...

Good products and sales are not directly connected



Many business owners, such as myself, believe that if we make our products better, they will sell. We think that if we make our products easier to use or add more functions, it’ll sell better. Most managers, regardless of what they’re selling, believe that improving products is the starting point of how they can increase sales. But in my experience, this isn’t true. Whether a product is good or bad is not directly linked to sales.

When selling a product, the branding of the product is the most important part of the process.

(1) Branding
(2) Marketing
(3) Advertising

The key to selling a product well is a good branding strategy. Only then can you market and advertise your product accordingly. No matter how great your product may be, no one will buy it if they don’t know it exists. Even if the product isn’t great, sales will still increase if enough people know about it. Therefore, while I believe product development is important, I believe it’s more important to change the company’s structure to focus more on branding, marketing, and advertising.

I believe that the product is not to blame for the lack of sales, but rather the lack of publicity.



Pacific Software Publishing, Inc.
Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura@pspinc.com

__..-・**・-..__..-・**・-..__..-・**・-..__..-・**・-..__

Search and Reserve Your Domain Name

domain search Dremersi.com

__..-・**・-..__..-・**・-..__..-・**・-..__..-・**・-..__

I am publishing newsletter every Wednesday.
I would like you to subescrbe at following URL.
It tales less than a minutes to read.
UCHIKURA CO
Thank you.

#Bloguru #Denrei #Informakers #KenUchikura #KenichiUchikura #NewsMAIL #PSPINC #SoftwareDevelopemnt #Uchikura #UnlimitedEmail #WebDevelopment #WebHosting #dotcom #dreamersi #pacificsoftwarepublishing

People Who Wowed This Post

  • If you are a bloguru member, please login.
    Login
  • If you are not a bloguru member, you may request a free account here:
    Request Account