PSPINC CEO Kenichi Uchikura's Blog

Mac OS X Sierra

Dec

21

I casually upgraded the Mac OS to Sierra this morning ... It took all morning and even crashed my photos library. It is 4:00pm and it is still rebuilding it. I want an OS (Operating System) that is not heavy and quick. I guess my next computer will be Linux ...

#valueproposition

Entertainment as Marketing

Dec

20

Banner Bank has invited me to a Seahawks game last week. It is an ultimate entertainment for people in Seattle. What does your company consider an entertainment for your clients and possible clients. I wish we get to the point we can do this too.

#pspinc #valueproposition

My Name in 13th Century Calligraphy

Dec

19

My friend, Tim Girvin, wrote my name using his hand made bamboo pen in the 13th century calligraphy. It is an art by itself.

http://www.girvin.com

#valueproposition

Give a Man a Fish ...

Dec

19

''A guy looked at the Corvette the other day and said I wonder how many people could have been fed for the cost of that car. I replied I am not sure, it fed a lot of families in Kentucky who built it, it fed the people who make the tires, it fed the people who made the components, it fed the people in the copper mine who mined the copper for the wires, it fed people who make the trucks that haul the copper ore. That's the difference between capitalism and welfare mentality. When you buy something, you put money in people's pockets and give them dignity for their skills''

Give a Man a Fish, and You Feed Him for a Day. Teach a Man To Fish, and You Feed Him for a Lifetime.

#valueproposition

Branding !!!

Dec

18

People do judge book by the cover.

Do not promote the content, promote the cover!!!

When you spend money marketing .. Your goal should not be try to sell one product ... rather you should try to create a brand image. One you are successful in creating recognizable brand, your marketing should be more effective and less costly.

#Branding #Marketing #pspinc #valueproposition

Internet / Tech Bubble !?

Dec

17

This is a very interesting comparison.

The largest hotel group started in 1974, owns 8,000 hotels, employs 32,000 people is worth $7 Billion dollars. airbnb started in 2008, owns no hotel, employs 2,000 people is worth $30 Billion dollars.

What do you think? Do you think airbnb worth more than 4 times WYNDHAM HOTEL GROUP? Or is this even a fair comparison? Are they even in the same industry?

#pspinc #valueproposition

GIRVIN | Strategic Branding & Design

Dec

16

I visited my friend, Tim Girvin's new office.He showed me his calligraphy skills. He ask me to find a customer in Japan so that he ca ravel to Japan.

I will try!!!

#pspinc #valueproposition

Public Transportation

Dec

16

People are friendly.

Thank you Banner Baknk

Wow!

Getting Out !!!

Bus was already there.

I was invited by Banner Bank to see Seahawks vs Ram game yesterday. The game was going to start 5:30pm ... right in the middle of rash hour and traffic jam. I wend few miles word the freeway (i90) but the traffic was not moving. If I get near the field, I had to find a parking and pay as much as $40 to park my car.

So, I gave up and parked my car at Eastgate Park & Ride and caught an express bus (Route 545). Thee were only two stops before I was only few blocks away from the stadium. After the game, I took the same bus back. There was no wait.

Each was was $2.50 but I paid $3.00 (I did not have change). So the transpiration cost me only $6.00 and the parking was free. What a deal!!! After 31 years of living in Seattle, this was my first time taking a bus. I liked it.

#valueproposition

MacBook Air Memory Upgrade ?!

Dec

15

2012 MacBook Air 4GB

I was asked if we can upgrade the system memory of MacBook Air?
I told them we can but I wanted to make sure ... so I took the cover off my old MacBook Air. Memory chips are welled onto the mother board. So, there is no way I can upgrade it.

So, if you want a upgradability, you need to buy MacBook Pro ... Not Air.

#MacBookAir

iPhone 2x Zoom

Dec

14

1x

2x

iPhone 7 Plus has quick 2x zoom capability. It is not digital zoom ... It is an optical zoom (I think). Do you see the difference? I wish they had better zoom.

#iPhone7PlusCamera #iphone7plus #valueproposition