Search Engine Optimization (SEO) friendly content can help generate more traffic to your website by making it easier for search engines to find your site and serve your content to visitors who are actively looking for the information and services you have to offer. Forming a content strategy helps ensure that your information reaches your preferred audience and that the quality of your traffic improves as well as the quantity.
Whatever your goals, having SEO friendly content on your website, blog and social media will help you meet them. How do you make sure your website has SEO friendly content?
Here are a few steps to take when forming your content strategy before you create content for your website, blog and social media posts:
Define a target audience.
Before you even begin to compose your content, take a moment to define your target audience. Who do you want to have visit your website? What makes great potential customer? Where do they live, how old are they, what hobbies and activities might they enjoy?
2. Do research as your target audience
Pretend that you are a member of your target audience—what things would you search for to find a product or business similar to yours? What keywords and phrases would you use?
3. Define keywords
Pick the five most important keywords that your potential customer might use to find your business. Begin writing and blend the keywords you have chosen into your content. Repetition is good, but don’t overdo it.
4. Don’t forget titles and images
Using keywords in organic ways within your content is a must, but you can also use them in your page or article titles and in image names and captions. If you can edit your own website, you can also consider using them in your HTML filenames.
5. Update your content
Most importantly, update your content on a regular basis. Even the best content with great keyword placement can lose out if it becomes dated or stale in search engine results. Search engines are always looking for the latest and greatest to show their users, and give priority to sites that have been updated recently and regularly. By extension, if your site is never updated, it will sink in search results, leading to fewer people finding your site.
And finally, the content you provide must be relevant to what your potential customers are looking for. Otherwise, any visitors that do make it to your site will bounce away and look for another source that gives them the information they need!