You may remember a song called, “To Know You is to Love You.” It’s a great piece of song lyric because I believe it applies in business. Yup, to know your customer is to love your customer. But, to know your customer you need to understand them with something called Customer Relationship Management software, or CRM.
CRM is not only for large corporations but it is also a great tool for small businesses, and it’s more affordable than you think. PSPinc
will have this feature available soon.
So what is CRM?
Customer Relationship Management is “a term that refers to practices, strategies and technologies that companies use to manage and analyze customer interactions and data throughout the customer lifecycle, with the goal of improving business relationships with customers, assisting in customer retention and driving sales growth” according to Tech Target
CRM software allows you to keep track of the existing and potential customers’ contact information, the history of your interactions, their online behaviors and preferences, as well as notes and other data. You don’t have to capture all the data but it sure helps if you can learn more about your customers. The more you learn (and love) your customers, you will be able to make the right decisions about how you operate your company and how you market your business. CRM can also help provide continuity when it comes to your customer service.
Some CRM systems can complicate your business process. Choosing the right tool for you and your team is a critical decision. Always stay focused on the ultimate goals for your company and use CRM as a means to help you make decisions that will help you achieve them.