1. Continued Distrust in Facebook
O.K. So this isn’t exactly a surprising trend. Facebook has consistently been in news headlines this year. But, even with all the bad press, Facebook still boast an impressive 1 billion active users.
Understanding users’ distrust while still using the platform to promote your business, organize events, and connect with users can be a fine line. We suggest that companies watch this trend and if you haven’t already – start expanding your online presence to other social platforms.
2. The Decline of “Experts”
Everywhere you look individuals and companies are all claiming to be “experts” in their fields. The title has become oversaturated and has lost most of its sparkle. If we are all experts then there is nothing to differentiate ourselves from each other.
Keep your eyes out for changes to the term “experts” as more companies expand their focus and vocabulary.
3. Customer Success
Look for this to become a new trend during the rest of the year. Customer success is the idea that companies can help customers get the most value from their products or services. Using digital media, companies can follow up with customers, beyond their purchases, to ensure that the customers are getting the most value from their product or service.
This can take several forms, including how-to videos, blogs with more detailed information or tips, teaching seminars for products/services and much more.