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PSPINC will help your business thrive by providing for all of your technology needs. We offer a wide array of products, including Web & Email Hosting, Website Design, Custom Development, Email Marketing, a number of additional business tools, technical support, and so much more. Visit pspinc.com to learn more.

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Here is how to review a page on Google.

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Search Google by the Company... Search Google by the Company Name.
On the Google result page, you see a company info on the right-hand side.
When you click on the "Revie... When you click on the "Reviews" ... above popup will appear.
Click on the "Write a Review" button.
You will be directed to the rev... You will be directed to the review page.
This is where you will write a review.
If you had a good experience with any company, people would like to hear about it by means of "Reviews". If you want to write a reviews, here is how you do it. Please check the process above.

If you walked like to know more about Google Review for you business, please contact us at info@pspinc.com
We are more than happy to explain what you would like to know about Reviews and Web Promotions.
#blog #businesstips #dreamersi #ennews #geomarketing #pacificsoftwarepublishing #pspinc #smallbusiness #technology #webtools

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Email server being attacked by SPAM.

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Email server being attacked b...
Currently we are expecting very heaver email traffic to our servers. This is causing our system to slow down and not being able to deliver email.

This has started around 1:30pm on 9/9/19. We will keep you posted when it becomes normal.
#blog #businesstips #dreamersi #ennews #geomarketing #pacificsoftwarepublishing #pspinc #smallbusiness #technology #webtools

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How IP Targeting Works

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image source: pixabay.com image source: pixabay.com
By now, most of us realize we are the targets of geomarketing ads. When we search for something on our phones, or visit a website, you can bet you’ll see an ad for it (or something like it) the next time you log into Facebook or another social platform.

In all digitally-generated ads, businesses have an opportunity to target not only the type of users they want but also the regions they’re in. Choosing the right region and market will help you be more effective in bringing the right audience to you.

When creating digital ads, you can pinpoint the country, region, or city in which your ad will be shown. If you are techy, you might understand IP targeting (targeting an IP address) which is another way to target a specific customer base. Although it’s not quite the same as geomarketing, it targets the connectivity of people, so for example, you may have the same IP address for a mother and a daughter, or a friend who is connected at the same household.

An IP address remains in your device history and through IP targeting it may be used to remind you about a service or store you visited. For example, a car dealer may know you’ve been to their service department from IP targeting and therefore get an ad in front of you for the newest model of your car. You might see these types of paid ads in Google when you’re doing a search or on Facebook.

Regardless of your budget, you could take advantage of these features and spend your money more wisely. If you have questions about how to get started, contact us at PSP and we can guide your targeted marketing efforts.
#Blog #BusinessTips #ENnews #GeoMarketing #IPAddress #IPTargeting #LocalAds #PSPinc #SmallBusiness #Technology

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Local SEO is Key in Geomarketing

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image source: pixabay.com image source: pixabay.com
We’ve been discussing how geomarketing and local SEO are critical to a company’s online success. Let’s review the key components of local SEO so you can strengthen your geomarketing efforts.

Local SEO is a way to optimize your online presence in a specific location (or multiple areas). There are a few critical components in local SEO:

Business Location

Your business loses credibility when location information isn’t obvious online. Everyone is cautious of fake sites these days; location information legitimizes your business. Search engines also try to provide end users more relevant information, therefore not having your business address or location weakens your online presence in search results. Search engines will look at who you are and where you are to provide accurate local search results to users. So be sure you list your address and the locations you serve within your web content.

Google My Business

One of the most important tools for local SEO is Google My Business. Those who have not yet claimed your business on Google, you really need to take immediate action and do so. Same is true for Yahoo or Bing if you care for them as well. Claiming your business is easy, just go to https://www.google.com/business/ and follow instructions on the screen.

For Geomarketing purposes, it’s important to make sure your business address is claimed and confirmed via a postcard with Google. Google does not like fake claims to business, therefore they use good old-fashioned means to verify your address by sending you a postcard with a code.

Other benefits include the ability to get customer reviews and get a pin on Google maps.

Citations

Aside from search engines, be sure to check any relevant business listings on Yelp and Facebook. You really need to be on top of these popular sites because you want to make sure your information is consistent and accurate across platforms (checking your hours and contact info too). If you don’t claim your business, you leave it open for someone else to hijack your business online.

Remember, search engines are trying to provide relevant information to end users. If you are not in control of your information online, you will lose the chance to earn that local publicity and the leads it could bring in.
#Blog #BusinessTips #ENnews #GeoMarketing #Google #LocalSEO #PSPinc #SmallBusiness #Technology

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Tune up your Geomarketing Campaigns

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image source: pexels.com image source: pexels.com
Geomarketing is a powerful tool where we business owners can use people’s smartphone location information to our advertising advantage. There are over 250 million smartphone users in the U.S., which means about 3 out of 4 people has a smartphone. It’s not too far off to state that just about everyone except babies and small kids have a device of their own!

Not everyone has location information enabled on their device, but it’s safe to say enough of us have it turned on. Many large SNS and online services capture this location information and we, as small business owners, can take advantage of such knowledge in order to be more effective and efficient in our efforts to reach our targeted audience.

Google likes to show “relevant” information by providing local search information near you. This means you have a better chance to get engaged with potential customers near you. In general, customers are more likely to choose companies near them. Which means if your business doesn’t have a local presence on the search engines, you’re missing a huge marketing opportunity.

But you must make sure your web content is also optimized for local marketing. What does that mean?

First, you need to make sure you insert local keywords into your content, such as cities and states. If you’re outside of a city limit, you really need to put some effort into using location names and service area zip code information within your content. Content is king but you have to add in keywords naturally. Overdoing it will make your content feel like a scam to both visitors of your site and search engine crawlers.

Consider creating a web page optimized for a specific city or area so people land on information that’s relevant to them. Or consider paid ad campaigns targeting people in a specific city, town or zip code. By limiting the areas in which you advertise online, you can control your campaign cost at the same time. You can use your geotargeted landing page in your paid ads to get better conversions.

There are many ways to use geomarketing for your business but have a goal in mind and a tracking method in place such as Google Analytics. There is more than one way to find success online, but it takes time and effort to tune up your campaigns.
#Blog #BusinessTips #ENnews #GeoMarketing #Google #LocalSEO #PSPinc #SmallBusiness #Technology

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What is Geomarketing?

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image source: pexels.com image source: pexels.com
“Geomarketing” is a relatively new term combining two words: geography and marketing. It’s the practice of using geographic location information in our marketing activities. With today’s technology, even companies that lack the large marketing budgets can find ways to access demographic information about their customers, allowing them to really target a specific audience when it comes to marketing.

Defining what “geo” means as it pertains to technology can help you understand the opportunities and limitations of geomarketing, so let’s dig deeper.

The word “geo” means “relating to the earth,” and when it comes to technology, “geo” means any form of location intelligence. For example, when your cell phone tracks your location to the point it knows what store you’re at, what map location you’re looking for, or it can reference the location tags in your social media posts.

The opposite end of geotargeting is geofencing, which acts as a boundary of sorts and limits the geographical area in which you can advertise. Companies that use geotargeting tools can really pinpoint the potential customers in their target area, helping them advertise more efficiently and effectively.

We will cover some examples in the following articles so you can take advantage of today’s geomarketing technology to better advertise your business online.
#Blog #BusinessTips #ENnews #GeoFencing #GeoMarketing #Google #LocalSEO #PSPinc #SmallBusiness #Technology

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