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Which Email Campaign Metrics Should you be Tracking?

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1. Open Rate
What is it? The number of times your email has been opened.
Your open rate is a direct reflection of your subject line and the best time to send emails. Testing different subject lines and sending emails at different times will lead to different open rates.

Example: 25 people opened your email and you sent it to 100 subscribers = 25% open rate.

2. Bounce Rate
What is it? The number of emails that failed to send on your list. This could be a server mistake OR if you see the same number multiple times you probably have incorrect or old email addresses in your list.

Example: 50 subscribers on your list and it failed to send to 3 of those emails = 6% bounce rate.

3. Click-Through Rate
What is it? The number of people who not only opened your email but also clicked on a link within your email. This is a more accurate depiction of whether your content is working. The higher the click-through rate the better your emails are working.

Example: 50 links clicked divided by 1000 delivered emails *100 = 5% click-through rate.

4. Unsubscribes
What is it? The people who opt-out of receiving future emails. For any number of reasons, people will unsubscribe from your email lists. Following this metric will give you insight into how your emails are received. You might see unsubscribes if you send emails too often, don’t provide any valuable information, or come across as spam.

Example: 1000 delivered emails with 3 unsubscribes = 0.3%.

5. Web Traffic
What is it? The number of visitors that hit your website. When you send out an email with links to your website, you want to track how those emails affect your website traffic. A higher click-through rate should lead to more web traffic.

Example: 10 click-throughs from email links should lead to additional website visitors.
#ENnews #PSPinc #Blog #Marketing #Advertising #B2B #EmailCampaigns #EmailMarketing #Email #Enewsletters #ClickThroughRate

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5 Tips on How to Grow your Email List

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Knowing how to write an engaging email doesn’t mean anything if you don’t have a list to send it to. Whether you’re starting from scratch or you simply want to grow your existing email list – here are some tips to get you going.

1. Exchange Business Cards

Meeting someone in person and exchanging business cards is a great way to build up your email list. Just make sure you have an easy and clear way for them to opt-out of the list if they don’t want to receive them.

2. Add an Email Subscribe Form

Give your website visitors plenty of options to opt-in to your email blast. This could be done by adding a signup form on your contact page or by adding a pop-up lightbox with a signup form.

3. Host an Event

An event is a good way to meet people and build trust so they feel more comfortable giving out their emails. You could start exchanging business cards, have people signup with their emails to enter a drawing, or you could have them fill out a survey and check a box if they want to receive emails.

4. Offer “Email-Only” Deals

The email-only deal can spark a person’s FOMO (fear of missing out). By offering deals or promotions that are only available to people who receive your emails, you create a desire to be included. People will want to sign up because they won’t want to miss any potential discounts.

5. Encourage Forwarding

Your emails shouldn't always be about selling your product or your company’s image. Try to include valuable information in your emails so that people will want to forward them to their friends, co-workers, and family. Make sure you add a link to sign up for your email blast so that anyone who gets your email from a friend can join.
#ENnews #PSPinc #Blog #Marketing #Advertising #B2B #EmailMarketing #EmailCampaigns #Email #Enewsletter

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Happy Thanksgiving!

Happy Thanksgiving!
Happy Thanksgiving from all of us at PSPinc! We hope you have a wonderful long weekend with your family!

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Avoid these Email Campaign Mistakes

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Boring Subject Line

The subject line of your email is your chance to shine! It’s the defining moment where someone decides if they want to open your email or drop it into the trash bin. So don’t be dull! If you’re having trouble coming up with a good subject line, think back to emails you’ve opened up. Why did you open them? Were they funny, witty, direct? Use this as a starting point.

Sending At The Wrong Times

Timing matters, but context also matters. Look at the content of your emails; is this information people need right when they wake up (i.e. news)? Or is it something they’re more likely to read on the weekend because it has to do with their hobbies? At the beginning, you may have to give your best estimate and try different times. Track your open rates and engagement on different days and times to find the one that works best for you.

Sending Before Testing

Before you send that email to 2,000 people it might be a good idea to send it to yourself or your team to preview it. Test the email on different platforms to see how the text and images line up. The email might look fine as you’re building it out, but you’d be surprised what can change when people open it. Also, click every link and button to be sure they’re working. Always preview your email first!

Spelling Errors

As obvious as it seems, it’s still very important to check for spelling errors. Even the best of us can slip up with a misspelled word or grammatically incorrect sentence. Take a minute or two and carefully read over your email before you hit the final send button. You might even ask a trusted associate to proofread it. You won’t regret the extra effort.
#ENnews #PSPinc #Blog #Marketing #Advertising #B2B #Email #EmailMarketing #EmailCampaigns #OnlineMarketing #DigitalMarketing

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Getting Started with Email Campaigns

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Over the next few weeks, we’ll dive into strategies that will help you take your email marketing campaign to a new level. First, we need to establish what makes an email campaign “successful” and some basic tips for improving on your current campaigns.

Don’t have an email marketing plan? Good news, we're here to help you get started!

Define your Objective

Before you start thinking about a witty subject line or writing your content, you need to establish your main objective for your campaign. Do you want to drive traffic to your website? Maybe you want to introduce a new product or increase sales. Whatever your objective is, define it clearly and specifically. This will affect how you format and write your emails.

Choose Your Audience

Not every email should go to every customer. Try to define and segment your email lists so you can target specific audiences. For example, emails with special offers or discount only available in select states wouldn’t be helpful to your entire customer base because they may not be able to use them. Being specific when defining your audience allows you to be more targeted in your tone and call to action – which should help increase engagement.

Personalize the Email

This one goes hand-in-hand with choosing your audience. We all get more emails than we want, so, if you want someone to take notice of your email, you need to get personal. Adding a personal touch, like referring to them by name, can separate your email from the obvious copy-and-paste emails we all get that are often addressed with the wrong pronouns.

Write Enticing Subject Lines

The golden egg of email marketing – this is your one chance to get their attention and entice them into opening your email. Short and clear subject lines work well and have a professional feel. Subject lines with a message of urgency are effective but may give some customers the illusion of spam. Test out different subject lines and try to analyze the connection between your subject line and your open rate. Make sure your subject line represents the email content accurately.

Keep It Simple / Call-To-Action

Congrats! They’ve opened up your email; you’re halfway there. Now you need to keep their attention and get them to take action. Don’t clutter your email with too much text, different font styles, or outdated designs. When in doubt keep it as simple as possible. End your emails with a call-to-action. You don’t want them to get this far and completely forget about your email after they read it. Be clear and make the call-to-action stand out.
#ENnews #PSPinc #Blog #Marketing #Advertising #B2B #EmailMarketing #EmailCampaigns #OnlineMarketing #DigitalMarketing #Email #Newsletters

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Watch out for Business Email Scams

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According to the FTC Sentinel 2017 report, the type of email scams that tricked people the most were shop-at-home catalog sales, followed by business and job opportunities. Email scams reported to the FTC totaled more than 70,000, with a loss of $101 million. That’s a sad number. And those stats are based on what was reported, meaning those numbers could be higher based on unreported cases.

Often the scammer email looks like an opportunity to make extra money doing things like promoting a new franchise, working from home, making investments, and attending business seminars. Just know this – there is no easy money to make when it comes to email solicitations. Remember, if it seems too good to be true, it probably is. And if they’re asking for payment via wire transfer, the intent is clear – to steal your money and run away.

If you want to check the company’s authenticity, contact the local better business bureau, check state business registration records, and other established agencies. If you find their website online, check to see if their domain registration is legitimate (hopefully it’s not privacy protected so you can verify). You can also check D-U-N-S which is the acronym for Dun & Bradstreet (D&B) “Data Universal Numbering System.” Many corporations register for a DUNS Number and D&B can give you the credit report.

Please note, however, that scammers have no qualms about swiping company logos and posing as a legitimate company, so again, if you have any questions about an email, or if it seems fishy, send it to us at PSPinc. Make sure you educate your staff about this issue as well so they know what to look for, and your company can stay free and clear of online theft.

#ENnews #PSPinc #Blog #Marketing #Advertising #B2B #Scam #Scammers #EmailScams #OnlineTheft #OnlineScams #OnlineFraud #EmailPhishing #PhishingScams

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Beware of ‘The Domain Expiration’ Email Scam

One of the most common phishing emails we see is a scam asking you to renew your domain name registration. It looks very authentic by including your domain name, your name, and the registration period. Since it’s scary to think about losing your domain name, it makes you want to act quickly without thinking. But take a second look before you have a knee-jerk reaction.

The picture above is one example of a fake domain expiration notice. If you look closely at the small print, it’s actually trying to get you to register or renew your domain for a search engine optimization (SEO) submission service – a program you never signed up for in the first place. It’s a trick to get you to sign up for something you don’t want, and/or collect your credit card info!

Most phishing scams will ask for credit card information, so never, never give it up unless you have verified the source is legitimate. If you don’t remember where you registered your domain, call your hosting provider, such as PSPinc, to ask where your domain is registered. All domain names are registered at ICANN, certified registrars, and many hosting companies (like us) take care of the domain name registration on your behalf so you don’t have to worry about renewals.

Scammers can check your domain registration information as well, and then they simply steal logos from the registrar pages to make their emails seem authentic. The general rule of thumb is don’t click on anything. Instead, go check your domain registration information at InterNIC’s (Internet Network Information Center) Whois server. Enter your domain and you’ll get a lot of information about your domain, including the dates for your registration period.

For an added fee, you can add privacy protection to your domain – which means your registration information will be hidden from public access. Or, you can easily call us at PSPinc if you have any questions and we can take care of it for you.
#ENnews #PSPinc #Blog #Marketing #Advertising #B2B #Scam #PhishingScams #EmailScams #OnlineMarketing #DigitalMarketing

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Don’t Fall for Scammer Scare Tactics

Scaring people into action -- this is the latest scam tactic we’ve seen. It’s unfortunate the amazing internet technology we’ve created to improve our quality of life is now being used against us in this vicious way. It’s an interesting era in which we live where technology is so helpful and also a bit scary. But don’t get caught up in the scare tactics; instead, get informed.

The latest scam is a “Bitcoin Blackmail” scam. It started this summer, spreading all across internet with some variations to its message. The image below is a sample message, which you may have seen in your inbox. The email will look like it came from you! Which gives off the appearance that someone hacked into your email account. And they will start the email with a paragraph that’s intended to scare you.

They will write something like ‘they know your secret’ because they hacked into your system with a virus (trojan). They’ll claim to have been watching you via the computer camera, catching all your computer data and activity, or reading all your emails. They demand that you pay a sum of several hundreds of dollars in bitcoins, and some even have a token (BTC wallet) number to complete the transaction.

We’ve even seen the translated version of similar scams in other languages. I can tell you the one I read in Japanese easily gave itself away. It’s clear an automated translator was used and the poor translation alone indicates it’s likely a scam.

If you get one of these messages, please do not panic! Read it again if you need to, contact your service provider or PSPinc, and send it to us for analysis. Save your email in a message format and attach it to an email for us rather than forwarding the email, so we don’t lose any of the content. Ultimately, the best thing you can do is not take any action until you know the source of the email.

If you do pay someone and realize later it was fraud, please contact the FBI right away. The FBI has an online form for you to file a complaint. It’s not mobile-friendly, so it’s easier to fill it out on your PC, but hopefully they'll update the form to a responsive design soon!
#ENnews #PSPinc #Blog #Marketing #Advertising #B2B #Scam #PhishingScams #EmailScams #OnlineMarketing #DigitalMarketing

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Get in the Know about Cyber Scams

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Scammers and spammers are getting more and more sophisticated, masking their scams to look like legitimate communication. Even here at PSP, sometimes we have to look at the source of an email to analyze if it’s legitimate or not.

If you don’t know how to check the source of an email, it’s very hard to tell the difference between a legitimate email and an imposter. And if you get caught in a scam, you’ll find yourself cleaning up from cyber theft versus running your business, which is a headache no one wants to experience.

According to a report from the Federal Trade Commission, 1 in 5 people lost money to imposter scams in 2017, amounting to $328 million lost with a $500 median loss. Imposter scams were one of the biggest reports of fraud last year, along with debt collection and identity theft. Of those reports, 21% of victims lost money.

In the next few blog articles, we will cover some commonly-seen cyber scams so you as a business owner can be aware of scammer tactics before getting fooled out of your money. Our best advice for not getting caught in cyber scams is to be aware and prepared. Consult with your IT advisors and service providers, and educate your team on the latest scam techniques.
#ENnews #PSPinc #Blog #Marketing #Advertising #B2B #CyberScam #CyberTheft #BusinessTips

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