Today we are going to discuss keywords and the impact they can have on your website.
What are keywords?Keywords are ideas and topics that define what your content is about. In terms of SEO, they are the words and phrases that searchers enter in search engines. If you boil down everything on your page — all the images, video, copy, etc. — to simple words and phrases, those are your primary keywords. As a website owner and content creator, you want the keywords on your page to be relevant to what people are searching for, so they have a better chance of finding your content among search results.
Why are keywords important?Keywords are important because they are the linchpin between what people are searching for and the content you are providing to fill that need. Your goal in ranking on search engines is to drive organic traffic to your site from the search engine result pages. The keywords you choose to target will determine what kind of traffic you get.
Keywords are as much about your audience as they are about your content. You might describe what you offer in a slightly different way than how your customers may search for it.
To set the right keywords, create content that ranks well organically and drives visitors to your site, you need to understand the needs of those visitors. It is not a stretch to say that setting appropriate keywords is a basic element of online marketing.
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Contact us online or call us toll-free 1-800-232-3989 today if you want help getting started!
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