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PSPINC will help your business thrive by providing for all of your technology needs. We offer a wide array of products, including Web & Email Hosting, Website Design, Custom Development, Email Marketing, a number of additional business tools, technical support, and so much more. Visit pspinc.com to learn more.

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Announcement: PassWizard Service Downtime due to System update

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Dear valued customer,

Thank you for choosing Pacific Software Publishing, Inc.

We will do the system update for Pass Wizard as scheduled below.

Please note that there will be one minute downtime during the update period below.

The schedule is as follows:

* USA Pacific Standard Time
- March 1st (Tue) 12:30-1:30pm

* Japan Time
- March 2nd (Wed) 5:30-6:30am

If you have any questions, please contact us at 1-800-232-3989 or email us at support@pspinc.com.

We would like to answer your questions by phone call.




Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

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PSPINC Creates Tools For Your Business
Bloguru ClickItAudio Denrei Dreamersi ImaMenu Informakers Japanese Online Loud Nerds Los Angeles Town MegaMail NewsMAIL Opinion Stand Pass Wizard Parcom PSP Pilot San Diego Town Simple Data Pool WebdeXpress YourHost
Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

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PSPINC What's New Newsletter Vol. 104 "How Restaurants Can Use NewsMAIL"

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PSPINC What's New Newslette...
Do restaurant owners always sell the same dishes every day in the same way? Based on experience, they probably think about how much food to buy based on how much food they think they’ll use each day. However, it’s not always possible to buy ingredients at the same price every time. Plus, there may some leftover ingredients depending on the day.

Wouldn’t it be nice to offer specials to customers when you’re able to purchase inexpensive ingredients? Wouldn’t it be great to offer special dishes using leftover ingredients before they go bad? That way, you can use them before they go bad instead of discarding them.

But specials lie that can’t be planned. If you happen to have inexpensive ingredients or a surplus of certain ingredients, it’d be nice to use them to make special dishes. Ones that aren’t normally on the menu. Therefore, it’d be nice to inform customers of today or tomorrow’s specials.

Fortunately, Pacific Software Publishing, Inc. (PSPINC) offers a service that sends out emails to customers who sign up. With it, users can send 2,500 emails per month for $20 per month or 10,000 emails for $60. So why not use NewsMAIL to help your restaurant reduce food waste?


Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

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PSPINC Creates Tools For Your Business
Bloguru ClickItAudio Denrei Dreamersi ImaMenu Informakers Japanese Online Los Angeles Town Loud Nerds MegaMail NewsMAIL Opinion Stand Pass Wizard Parcom PSP Pilot San Diego Town Simple Data Pool WebdeXpress YourHost
Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.
#dailyspecials #email #emailmarketing #marketing #newsletter #newsmail #pspinc #pspincwhatsnewnewsletter #reducefoodwaste #reducewaste #restaurant #restaurants #specials #sustainability #webdevelopment

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What is the Metaverse?

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What is the Metaverse?
By definition, the metaverse is a virtual reality space where users can interact with a computer-generated environment and other users. Culturally, it’s becoming a much bigger buzz word. Especially now that every big tech company is announcing that they too are joining the metaverse. But what is the metaverse really?

In the most simplistic terms, it’s a virtual world that includes a mix of virtual reality (VR) and augmented reality (AR). Before this past year, the metaverse felt like some sci-fi term that could someday become our future. But when huge companies like Meta (previously Facebook), Microsoft, and Roblox start talking about how they’re investing in “metaverse economies” and creating virtual reality internet, you know it must be a big deal. And for other large tech companies that seemed to miss the metaverse boat, most of them are just trying to scramble up whatever they can to catch up with everyone else.

How Tech Companies are Building Out the Metaverse


employees sitting in a meeting with papers and two laptops on the desk

As of right now, users can play video games, socialize, and take part in a digital economy. However, as exciting as all this sounds, it all sounds a lot like what you can do with a lot of video games already. Namely, Fortnite. Epic Games (the Fortnite creator) is definitely building parts of the metaverse in a big way but now tech giants like Meta (formerly Facebook), Microsoft, Roblox, Nvidia, and many more are starting to do the same.

Eventually, they want the metaverse to become an entirely virtual world in itself. For example, Meta posted a video about where they wanted to see the metaverse go. In the video, a woman goes from seeing a snippet of a concert on her Instagram feed to virtually joining the crowd, despite the fact that the concert was occurring on the other side of the world. Mark Zuckerberg even goes on to say that the metaverse will eventually include the capability of interacting with digital objects in the physical world, which will “respond and react realistically”. More than that, they’re actively working on it with the help of Spark AR.

The Potential Pitfalls of the Metaverse


a man wearing a vr headset while also holding two controllers in his hands

While it all sounds great and exciting, it doesn’t mean it doesn’t come with its drawbacks. While the inventor of PlayStation, Ken Kutaragi, completely dismisses the idea of the metaverse, he does bring up a very good point. There’s one very big issue with the metaverse. One that tech giants have largely avoided: VR headsets.

They’re somewhat clunky, uncomfortable to wear for long periods of time, and can even cause pain to users. Or as Kutaragi puts it, “annoying”. Especially those who get motion sickness easily. In Meta’s video, they don’t show how users entered the metaverse. And they may have done that on purpose. Many users in the video were shown wearing glasses, but AR glasses have certain limitations that simply wouldn’t work for the metaverse.

But realistically, the metaverse continues to build into an all-encompassing virtual world, it will continue to excite the tech industry worldwide. As long as they can figure out their headset problem and figure out how to price it all at an affordable price. It’s already got companies like Meta, Google, Apple, Microsoft, and many more fighting to gain relevance in the future that will be the metaverse. Someday soon, we may just see the metaverse as the new internet.


Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

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PSPINC Creates Tools For Your Business
Bloguru ClickItAudio Denrei Dreamersi ImaMenu Informakers Japanese Online Los Angeles Town Loud Nerds MegaMail NewsMAIL Opinion Stand Pass Wizard Parcom PSP Pilot San Diego Town Simple Data Pool WebdeXpress YourHost
Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.
#apple #ar #arglasses #augmentedreality #digitaleconomy #epicgames #facebook #fortnite #gaming #google #internet #kenkutaragi #markzuckerberg #meta #metaverse #microsoft #nvidia #playstation #roblox #tech #technolgy #virtualreality #vr #vrheadset

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Announcement: Pilot Service Downtime due to maintenance

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Announcement: Pilot Service D...
Dear valued customer,

Thank you for choosing Pacific Software Publishing, Inc.

We will do the maintenance on logs in Pilot as scheduled below.

Please note that there will be around 15 minutes downtime for Pilot services during the update period below.

The schedule is as follows:

* USA Pacific Standard Time
- Feb 21st (Mon) 12:00-12:30pm

* Japan Time
- Feb 22nd (Tue) 5:00m-5:30am

If you have any questions, please contact us at 1-800-232-3989 or email us at support@pspinc.com.

We would like to answer your questions by phone call.



Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

Facebook Instagram Twitter LinkedIn YouTube Bloguru

PSPINC Creates Tools For Your Business
Bloguru ClickItAudio Denrei Dreamersi ImaMenu Informakers Japanese Online Loud Nerds Los Angeles Town MegaMail NewsMAIL Opinion Stand Pass Wizard Parcom PSP Pilot San Diego Town Simple Data Pool WebdeXpress YourHost
Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

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Announcement: Mail Server Update

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Announcement: Mail Server Up...
Dear valued customer,

Thank you for choosing Pacific Software Publishing, Inc.

We are always looking to improve the services we offer you.
As such, we will be conducting mail server update.

You may experience delay in sending and receiving emails for a few seconds during the time below.

The schedule is as follows:

* USA Pacific Standard Time
- Feb 20th Mon 8:30 - 9:00am

* Japan Time
- Feb 21st Tue 1:30 - 2:00am


PSPINC provides services with uptimes of 99.9%

If you have any questions, please contact us at 1-800-232-3989 or email us at support@pspinc.com .

We would like to answer your questions by phone call.




Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

Facebook Instagram Twitter LinkedIn YouTube Bloguru

PSPINC Creates Tools For Your Business
Bloguru ClickItAudio Denrei Dreamersi ImaMenu Informakers Japanese Online Loud Nerds Los Angeles Town MegaMail NewsMAIL Opinion Stand Pass Wizard Parcom PSP Pilot San Diego Town Simple Data Pool WebdeXpress YourHost
Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

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PSPINC What's New Newsletter Vol. 103 "Email Marketing"

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PSPINC What's New Newslette...
In 1999, Pacific Software Publishing, Inc (PSPINC). released NewsMAIL, a software package for sending email to multiple email addresses. At the time, NewsMAIL was not an Internet-based service like it is today. Instead, it was a software package that delivered email after being installed on a Windows PC. The price was previously $499 and a designated mail server delivered the emails. At the time, spam wasn’t as much of a problem on the internet as it is now. So, spam filtering wasn’t widely available, making this service an effective way to keep existing customers informed on the latest news.

But the packaged version of NewsMAIL put a lot of strain on the mail server. To fix this, PSPINC modified the system from a package to an Internet service, which uses a browser to compose and deliver emails. Now, many companies and organizations use this service for their email marketing needs. Today, NewsMAIL uses two factor authentication (2FA) to prevent unauthorized subscriptions.

NewsMAIL is still an effective medium for announcements. The newsletter you are reading right now is also distributed via NewsMAIL. If you are interested in NewsMAIL, please check the site and contact PSPINC. We’d be happy to set up a free demo account for you.


Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

Facebook Instagram Twitter LinkedIn YouTube Bloguru

PSPINC Creates Tools For Your Business
Bloguru ClickItAudio Denrei Dreamersi ImaMenu Informakers Japanese Online Los Angeles Town Loud Nerds MegaMail NewsMAIL Opinion Stand Pass Wizard Parcom PSP Pilot San Diego Town Simple Data Pool WebdeXpress YourHost
Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.
#blog #digitalmarketing #email #emailmarketing #marketing #marketingdigital #newsmail #onlinemarketing #pspinc #pspincwhatsnewnewsletter

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Basic HTML and CSS Everyone Should Know

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Basic HTML and CSS Everyon...
Whether you’re a coder or not, some basic HTML and CSS knowledge is always a plus. While there are multiple website builders out there now that do all the heavy lifting, they’re not always perfect. Every once in a while, you’ll find a broken image. Or you’ll realize you want to re-format some text so that it’s centered on your homepage, but you don’t want it to apply to all the other images on the page. As far as web design goes, website builders generally work within templates.

From a user’s perspective, it means that when you change one thing, odds are it’ll also change other aspects of the webpage. For example, if you decide you want a header to be blue instead of black, the website builder you’re using will probably make all headers on your website blue. So having some very basic HTML and CSS knowledge will be helpful moving on. Plus, it’ll look good on your resume.

Header Tags


When building out the content on any of your website pages, you’ll need to have some headings. An easy way to do that with HTML is using what’s called header tags. There are six header tags, going from H1 to H6. The lower the number, the larger the font size. As a general rule, H1 tags should only be used once on a page, so it’s generally reserved for the page name. The reason why is because using more than one H1 tag can come across as spam to Google. So, it’s considered best practice to just use one. As for the rest of the header tags, you can use whatever size you think fits best for your page.

What Header Tags Look Like in HTML


header tags html view
header tags preview

Image Tags


image html tag

When inserting an image with HTML and CSS, there are a few things to keep in mind. For starters, you might want to use stock photos that are free to use. If you’re creating your company website, the last thing you want is to run into some copyright issues. Secondly, you’ll probably want to place it in a specific position (left, center, or right) and resize it so that it won’t be a tiny image on the page or take up the whole width of your webpage. When putting an image in HTML, you’ll want to use what’s called image tags, which will require you to add a source code.

As complicated as it sounds, it’s actually quite easy to do. In simplistic terms, it means that the HTML code needs to pull the image from somewhere, whether it’s a file stored somewhere on your site, or the image link if it’s an image you found online. Additionally, you’ll want to add alt and class tags to help improve the page’s overall search engine optimization (SEO) and make it clear which element you’re editing when you move over to CSS. For this example, I’ve found a picture of a mountain on Pexels, a free stock photo site. So I’ve inserted the link to the image as the source and entered the word mountain in the alt tag and because I want to change the picture’s position later, I’ve named the class center.

image css tags
image after putting tags in css

To change the image’s overall position and size, you’ll have to add some code into CSS. Say you put your mountain image into HTML but you soon realize it’s too big and not centered. What you’ll want to do next is enter “.center {“ in CSS to start the process. After that, you’ll want to resize your image through percentages (rather than pixels or inches). That way, it’ll still be responsive when you look at the page on a mobile device. For this example, let’s make the image height half of what it originally is and the height 70%. To center it, you’ll want to set the left and right margins to auto and make it a block element with the display tag. And lastly, you’ll want to remember to close it with a “}” symbol.

Paragraph Tags


paragraph tags in html

So say after you put your headings and images, you want to add some body text. In HTML, they’re called paragraph tags and it’s perhaps the easiest HTML you can learn, comparatively. All you have to do is start with a paragraph tag, insert whatever written content you want in there, and then close the tag. Simple as that. For the example above, I’ve just inserted some Lorem Ipsum (dummy text).
paragraph tags in css
body paragraph text preview

If you want to change the position of that text, you’ll do something similar to what you did with the image tags in CSS. Say you want it to not take up the entire width of the page so that there’s some white space on both sides. To do this, you’ll want to add some padding on both sides so that the text won’t take up the full width of the page. To do that, you’ll add the padding-left and padding-right tags to your CSS and add a percentage. For this example, I’ve set them both to 20%.

If you want to put in some extra HTML and CSS practice, CodePen is the perfect site to do just that. Plus, you can find some cool designs on there too with the full HTML and CSS for you to use on your own site. After that, you can add it into your own site, which most website builders support. In fact, PSPINC’s web building tool, WebdeXpress, as well as PSPINC’s blogging platform, Bloguru, supports HTML and CSS.

The last thing I’ll leave you with is this: always to close your HTML and CSS tags. For HTML it’s adding to the corresponding tag. For CSS, it’s simply adding “}” after all your tags for each element. If you don't have the time to inspect and add to your website's code or if you find it all too technical, consider letting PSPINC help by requesting a quote.


Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

Facebook Instagram Twitter LinkedIn YouTube Bloguru

PSPINC Creates Tools For Your Business
Bloguru ClickItAudio Denrei Dreamersi ImaMenu Informakers Japanese Online Los Angeles Town Loud Nerds MegaMail NewsMAIL Opinion Stand Pass Wizard Parcom PSP Pilot San Diego Town Simple Data Pool WebdeXpress YourHost
Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.
#blog #bloguru #bodytext #business #businesstips #coding #css #headers #html #images #paragraph #web #webdev #webdeveloper #webdevelopment #webdexpress #websitebuilders #websitedesign

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Announcement: Add subscription form email verification for NewsMAIL

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Announcement: Add subscriptio...
Dear valued customer,

Thank you for choosing Pacific Software Publishing, Inc.

We will update NewsMAIL services to add subscription form email verification feature as scheduled below.

Please note that there will be around 1 hour downtime for NewsMAIL services during the update period below.

The schedule is as follows:

* USA Pacific Standard Time
- Feb 15th (Tue) 6:30am - 7:30am

* Japan Time
- Feb 15th (Tue) 11:30pm - next day 12:30am

If you have any questions, please contact us at 1-800-232-3989 or email us at support@pspinc.com.

We would like to answer your questions by phone call.



Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

Facebook Instagram Twitter LinkedIn YouTube Bloguru

PSPINC Creates Tools For Your Business
Bloguru ClickItAudio Denrei Dreamersi ImaMenu Informakers Japanese Online Loud Nerds Los Angeles Town MegaMail NewsMAIL Opinion Stand Pass Wizard Parcom PSP Pilot San Diego Town Simple Data Pool WebdeXpress YourHost
Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.
#NewsMAIL #emailverification #newsletter #subscription #update

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PSPINC What's New Newsletter Vol. 102 "Networking with Loud Nerds"

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PSPINC What's New Newslette...
This week we released the beta version of Loud Nerds, an online directory for technical professionals specifically designed to showcase their services to prospective employers. During this initial beta launch, we are focused on populating the system to include talented tech professionals seeking work, regardless of their specialty: developers, designers, social media marketers, hardware sales, tech support, and many more.

As the service continues to grow, Loud Nerds will continue to be a valuable resource for small business owners and entrepreneurs looking to hire talented tech individuals. And the best part is that nerds can not only list what tech skills they have but also show off their sample work through the online gallery feature. Loud Nerds is completely free to use for both tech professionals and business owners, even after we exit the beta stage.

For a breakdown of some of the amazing features included with Loud Nerds, please check out our product announcement blog post.

So, if you are (or know) a tech professional interested in being hired by prospective employers, check out Loud Nerds today!

We look forward to connecting with other "Nerds In Business”!

https://www.loudnerds.com/


Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

Facebook Instagram Twitter LinkedIn YouTube Bloguru

PSPINC Creates Tools For Your Business
Bloguru ClickItAudio Denrei Dreamersi ImaMenu Informakers Japanese Online Loud Nerds Los Angeles Town MegaMail NewsMAIL Opinion Stand Pass Wizard Parcom PSP Pilot San Diego Town Simple Data Pool WebdeXpress YourHost
Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.
#beta #betarelease #career #careers #freelance #freelancer #freelancers #freelancing #loudnerds #nerd #nerds #nerdy #networking #new #newservice #pspnewsletter #tech #techcareer #techcareers #technology #whatsnewnewsletter

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What is a Customer Persona?

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What is a Customer Persona?
If you’ve ever worked in the marketing or sales field, you may have come across the term customer persona. But no matter what industry you’re in, creating a well-rounded persona is crucial in developing a strong and effective marketing strategy. Personas take the targeting process one step further by creating a fully-developed customer as if it were a real person. By definition, a persona is a composite sketch of a key segment of your audience. It requires some creative brainstorming but should still be based on some evidence, like information on your past customers.

This persona should envelop everything you think your ideal customer would be like for this specific campaign. Usually, the targeting process involves the assembly of some basic demographic information (age, gender(s), location, etc.). But creating a persona requires digging deeper into that information and adding some behavioral and psychographic details.

How to Create a Persona


a woman holding a small plaid purse in one hand and small shopping bags in the other

For example, imagine you’re an affordable product packaging company coming out with some new sustainable and biodegradable packaging. After some conversations, you decide that you want to target small organic food companies. So, what are those business owners like? Do they skew more male or female? How old are they? Where do they live? Are they married? Do they have kids? How much money do they make a year? These are all questions you should be asking yourself. And these are all things you’ll need to do some research to figure out.

But if we’re being completely honest, all of these questions should be answered when you’re developing your targeting strategy. Again, the creation of a customer persona takes this even further. Once you have all this information, you’ll start creating an entire personality going off of all the information you just discovered. You’ll give your persona a name and find a stock photo to represent him/her and start building it out even further. And for the record, giving your persona a name and photo is an important step because it makes him/her feel more real and that will help you in the long run for your campaign.

Giving your Persona a Personality


a man sitting on a bench near a plant with a small cup of coffee in one hand while one leg is crossed above his other knee

After defining your persona’s demographic information, you’ll start writing out their personality. What are they like? Are they outgoing or shy? What are they interested in? What does a day in their life look like? How do they behave online? These are all questions you’ll need to answer to develop a realistic and effective persona. But the most important questions will be answering these two questions: What motivates them and what frustrations do they have?

These two questions should be where your campaign can jump in. If we go back to our earlier example, a common motivation for any business owner is that they want their company to succeed. But maybe this organic foods business owner is frustrated by how much waste food companies produce in terms of product packaging. They’re interested in switching their packaging to something more sustainable, but they’ve found that most sustainable packaging is too expensive for them. This is where your biodegradable, but affordable packaging could solve their problems.

How Personas Help Marketing Efforts


a woman and two men looking at a piece of paper that one is showing while they're all sitting at a desk with a laptop in view and papers spread on the table

After figuring all this out, you can better market your products because now, when you’re creating marketing materials, you’ll refer back to your persona. If your persona saw this ad on social media, would he/she click on it? Would they go through the entire purchase based on this ad? If the answer’s no, then you probably shouldn’t devote your time and resources to this effort and figure something else out. And because you gave your persona a name, you can argue that that ad won’t work because Charlie would never click that. And that sounds much more convincing than saying, “I don’t think our target market will go for that ad”.

Customer personas can be a powerful tool for a marketing campaign. But only if you commit to the idea and all the details necessary to develop an effective strategy. It’s easy to create a fictional person and pretend like they’re one of your customers. But it takes much more work to build one out to the point of knowing who that person is and applying him/her to your overall campaign. From there, everything becomes easier because you’re basing your marketing efforts on that persona from what platforms to invest in to the kinds of messaging these ads will have. While building a customer persona takes a good amount of time and effort to put together, it’ll be well worth it in the end.

If you and your business need help developing a customer persona or require a consultation for your marketing needs, please feel free to contact us by phone or email or request for a quote on our Online Marketing page.


Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

Facebook Instagram Twitter LinkedIn YouTube Bloguru

PSPINC Creates Tools For Your Business
Bloguru ClickItAudio Denrei Dreamersi ImaMenu Informakers Japanese Online Los Angeles Town Loud Nerds MegaMail NewsMAIL Opinion Stand Pass Wizard Parcom PSP Pilot San Diego Town Simple Data Pool WebdeXpress YourHost
Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.
#blog #business #businessowner #businesstips #customerpersona #digitalmarketing #marketing #marketingcampaign #marketingonline #marketingresearch #persona #smallbusiness #targeting

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Introducing Loud Nerds - Nerds in Business!

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Introducing Loud Nerds - Nerd...
We’re excited to share with you the beta launch of Loud Nerds — an online directory for technical professionals to showcase their services and to be found by prospective employers.

Loud Nerds provides a new avenue for freelancers and small technical companies to connect with new customers. Not only helping increase their revenue, but also assists in making those valuable business connections all small businesses and independent contractors covet.

What is Loud Nerds for?


someone looking at a laptop that has the Loud Nerds logo on it

This service is tailored for tech professionals, no matter which area they specialize in. Developers, Designers, Social Media Marketers, Hardware Sales, Tech Support, and so much more!

In addition, it is a fantastic resource for small business owners and entrepreneurs who need technical work done for them but are not ready to commit to hiring somebody on full-time. Using the RFQ (request for quote) feature, business owners can put projects out there and let some of the “Loud Nerds” bid on the project.

How much does Loud Nerds cost?


laughing businesswoman sitting in front of a laptop

Absolutely nothing. Loud Nerds is free to use both for tech professionals and business owners. Even after beta there will be no charge to use the service.

What you can do on Loud Nerds


screenshot of the Loud Nerds profile of Olivia Fischer

A feature-rich platform, Loud Nerds provides members with the ability to show off what they do best. With a free Loud Nerds account you can create a robust profile with:

• A link to your website/portfolio
• Your tech specialties (web design, software engineering, sales, etc.)
• Preferred clients (corporate or individual)
• Your hourly rate
• Social links
• List of certifications
• Online reviews
• And so much more!

Loud Nerds is currently in beta, so we are actively seeking tech professionals who are interested in signing up for free to grow their business.

Let your nerd be heard and sign up today for free!


Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

Facebook Instagram Twitter LinkedIn YouTube Bloguru

PSPINC Creates Tools For Your Business
Bloguru ClickItAudio Denrei Dreamersi ImaMenu Informakers Japanese Online Loud Nerds Los Angeles Town MegaMail NewsMAIL Opinion Stand Pass Wizard Parcom PSP Pilot San Diego Town Simple Data Pool WebdeXpress YourHost
Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.
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PSPINC What's New Newsletter Vol. 101 "Pass Wizard: A Password Management Software Release Coming Soon"

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PSPINC What's New Newslette...
Pass Wizard, a cloud-based password management service that is currently in beta, will officially release soon. As of now, you can store 30 passwords for free, so please register and try it out. If you want to store more than 30 passwords, you can get our paid account, which will cost $19.95/year and will not have a password limit.

Additionally, you can apply for multiple accounts with a group administrator account, which allows you to share a password with a group of people as specified by the administrator. This allows you to share passwords within a group, which can come in handy when sharing office or home Wi-Fi passwords. This password management system uses two-factor authentication (2FA), which will send you a text message whenever you try to access your account Try Pass Wizard, the ultimate in ultra-high security and encryption technology.

It's currently still in beta testing so the group feature is not yet open to the public. But you can still register for a free account. So please, give it a try.



Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

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PSPINC Creates Tools For Your Business
Bloguru ClickItAudio Denrei Dreamersi ImaMenu Informakers Japanese Online Los Angeles Town Loud Nerds MegaMail NewsMAIL Opinion Stand Pass Wizard Parcom PSP Pilot San Diego Town Simple Data Pool WebdeXpress YourHost
Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.
#admin #beta #cybersecurity #encryption #freeaccount #password #passwordmanagement #passwordmanagementsoftware #passwordmanager #security #sharingpasswords #tech #technology #web #wifi #wifipassword

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What Content Monetization Looks Like Today

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What Content Monetization Look...
With the explosion of content creators over the past ten years, give or take, content monetization has changed the way people make money online. To start, content monetization is the process of making money off of the content you produce. This content could virtually be almost anything: videos, images, audio, text, or a combination of these formats. The most obvious examples consist of influencers on social media (YouTubers, TikTokers, Instagram models) and large publisher sites (like Buzzfeed).

The History of Content Monetization


someone recording a musician playing guitar and singing from a phone


But for a long time, content creators essentially created content for free, for either entertainment or educational purposes. When the concept of YouTubers exploded, people who made it big on the platform didn’t start making videos to make money. They started filming themselves to have fun or to educate others on what they thought more people should know. But once YouTube realized the potential they had on their hands, they dove into content monetization. And other major content-heavy platforms consequently followed. For written content, bloggers and publisher sites mainly generated money through advertising revenues. But when those started to drop, they too looked into content monetization models.

The simplest approach was simply placing ads around the content or before, during, or after the content (for video and audio content). Then, website traffic would mostly determine how much money the creator would make. It sounds simple enough but now there are multiple monetization models people can use to get paid online. But in reality, content creators experiment and adopt multiple content monetization models to find the ones that work for them.

Types of Content Monetization Strategies


1. Selling exclusive rights


someone signing their name on a legal document

This method is by far the fastest way to convert your content into revenue. But it comes with a catch. You’d have to relinquish all rights to the work, which includes any copyright or royalties. Simply put, this is like a work-for-hire type of method where you create and sell the content you create. This process could happen in one of two ways. You can create the content and sell it after you’ve already finished. Or you can find a buyer and he/she will tell you what to include in that content, much like ghostwriting or freelancing.

2. Affiliate sales


someone holding a credit card in one hand while her other hand rests on her laptop keyboard that's open in front of her on a desk

Affiliate marketing simply put is promoting third-party products and earning a percentage of those sales. This could be through referral links that you’d put somewhere in your blog post or the description for your YouTube video. Or they can be through referral codes that you can shout out in your podcast or the actual video. However, it’s not always as easy as it sounds. It’s one thing to promote the product or insert the link into your blog post. It’s a whole other struggle to get the user to not only click on the link but also purchase that product. Regardless, content creators who use this method work within an affiliate program, much like PSPINC's YourHost Affiliate Program. Within those programs, a unique referral links gets created and creators can then promote that product or service to get people to purchase it. It's not always easy, but if your content performs well on a regular basis, affiliate marketing could be the right content monetization model.

3. Subscriptions/memberships


computer graphic with log in to continue written on the screen with an insert email text box and a continue button. Underneath, there's also a see subscription options written.

If you’ve ever tried to visit select sites like the New York Times and you click on an article to read, a pop-up appears for you to create an account. Most of these sites consist of larger brands that have a consistent readership so they can get users to sign up for a membership and/or subscribe to get access to their content. But it’s more than just getting a reader’s name and email address. It also requires them to pay to view that content. To gain access to exclusive content, whether it’s news articles, blog posts, images, and/or videos, users have to pay to get it. And that is the subscription model at play when it comes to content monetization.

4. Donations


someone holding a box that says donations

Have you ever seen a pop-up that asks you to donate? For example, Wikipedia does this now from time to time. That’s content monetization at work. Publishers will directly ask for money to help keep their site running in the form of donations. But even if users don’t donate anything, they can still read, view, and/or watch whatever the content is for free. Unlike the subscription/membership model where users are forced to pay to view it.

5. Sponsored content


#sponsored in big letters

If you’ve ever seen a post on social media with the hashtag, #sponsored, that’s content monetization. Or for YouTube videos, if you’ve ever seen the tag, “Includes paid promotion” in the bottom left corner, that’s also sponsored content. What this usually entails is a brand seeking out an influencer, another brand, or a publisher that has the right blend of three things. A good number of followers, viewership, and/or website traffic, and someone (whether it’s another brand/publisher or an influencer) whose personality matches their brand and what it stands for.

How much it costs and how much return you’ll get for that sponsored content depends on how big the influencer is, how much exposure the post gets, and how much that influencer is charging. Regardless, sponsored content helps increase a brand’s overall reach and engagement and ultimately, sales.


Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

Facebook Instagram Twitter LinkedIn YouTube Bloguru

PSPINC Creates Tools For Your Business
Bloguru ClickItAudio Denrei Dreamersi ImaMenu Informakers Japanese Online Los Angeles Town MegaMail NewsMAIL Opinion Stand Pass Wizard Parcom PSP Pilot San Diego Town Simple Data Pool WebdeXpress YourHost
Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.
#audio #blog #business #buzzfeed #content #contentcreation #contentmonetization #digitalmarketing #images #influencermarketing #influencers #instagram #marketing #marketingtips #memberships #publisher #smallbusiness #subscriptions #tiktok #videos #youtube

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