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PSPINC will help your business thrive by providing for all of your technology needs. We offer a wide array of products, including Web & Email Hosting, Website Design, Custom Development, Email Marketing, a number of additional business tools, technical support, and so much more. Visit pspinc.com to learn more.

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PSPINC What’s New Newsletter Vol. 113 “Dreamersi Customers Earn More”

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PSPINC What’s N...
Did you know that Dreamersi, comes with exclusive access to other PSPINC products? For example, Dreamersi customers also have WebdeXpress and InforMakers at their disposable. And they even get special discounts whenever we discount any of our products or services.

WebdeXpress (WDX) is PSPINC’s intuitive website builder and comes with all sorts of great features. WDX makes it easy for customers to design their website, with the option to use a pre-defined template or fully customize it with HTML and CSS. All it takes is one click to download WDX to get started building your website.

InforMakers is another additional tool that’s available for free for our Dreamersi customers. With it, users can easily create custom online forms. It’s usually priced at $8/month for everyone else, but to thank them for their loyalty, Dreamersi customers get it for free. It’s a great feature for businesses because it can be a way to generate more leads and collect data on their customers.

Dreamersi is our premiere web and email hosting service. We developed and designed it in-house, which means we have full control over the digital environment. That then makes it easier to create custom development for customers looking for website features that aren’t offered by other website builders. So, please consider hosting your website with Dreamersi.



Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

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PSPINC Creates Tools For Your Business
Bloguru ClickItAudio Denrei Dreamersi ImaMenu Informakers Japanese Online Loud Nerds Los Angeles Town MegaMail NewsMAIL Opinion Stand Pass Wizard Parcom PSP Pilot San Diego Town Simple Data Pool WebdeXpress YourHost
Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.
#blog #business #businesstips #businesstools #customersupport #dreamersi #hosting #pspinc #pspincwhatsnewnewsletter #seo #smallbusiness #softwaredevelopment #tech #technology #webdesign #webdevelopment #webdexpress #webhosting #website #webtools

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What is Augmented Reality (AR)?

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What is Augmented Reality (AR)?
We’ve all heard of virtual reality (VR), especially with conversations around the metaverse getting more frequent. But augmented reality (AR) is similar. Rather than immersing people in a fully virtual world, it incorporates objects from the real-world environment and enhances them. By mapping three-dimensional virtual objects into the real world, it blends virtual objects into the real world. It can trigger your other senses like touch, smell, and even taste, but most AR technology augments what you see and what you hear.

Types of AR Devices


someone holding a phone open to the Pokémon GO app

There are two types of AR devices: head-mounted displays and smartphones. The best examples of head-mounted AR devices right now are the Microsoft HoloLens 2 and the Magic Leap 2. Both Microsoft’s Hololens and Magic Leap One allow you to move holograms through touch and grasp while wearing the device on your head. The device itself looks very similar to VR devices, but instead of a full headset, it’s just AR glasses. Unfortunately, it has a similar setback as a VR headset: it’s a bulky device to put on your head. Additionally, people have mixed feelings about wearing AR glasses all day.

AR on smartphones or even a tablet is much simpler as well as cheaper. Almost everyone nowadays has a cell phone, which comes with a built-in camera and access to mobile apps. The biggest successes in AR technology, regarding it being on a smartphone, are the apps, Pokémon GO and the IKEA Place app. With the game Pokémon GO, users can see Pokémon in the real world through their phones when catching them. But despite the app’s major success, most users immediately turned off the AR features for one big reason: it drains your phone’s battery life. The IKEA Place app, however, allows users to see what furniture looks like in their homes. With interior design being a big part of why customers buy furniture, it’s a smart application. With the app, they have a better idea of how the piece of furniture will look in different rooms and it’ll look good with their existing furniture.

The Future of AR


someone using their phone

While AR technology’s gotten more popular over the past few years, there is still plenty to be done to improve it. Moving forward, the customer’s experience will evolve when engaging the senses, namely touching, hearing, and seeing will be improved. Especially when it comes to motion gesture technology, which is perhaps the most appealing aspect of AR technology right now. With the glasses, developers are working on widening the user’s view, so it’ll extend it to the rest of their peripheral vision.

While the glasses look futuristic, they’re bulky. The fact that it’s not a fully virtual reality makes customers hesitant when purchasing them. There’s also the added factor that AR glasses aren’t cheap. It’s not currently priced for customers, rather they’re for the military and medical practitioners, who use them for training and surgeries. While Pokémon GO’s use of AR technology leaves much to be desired, using AR on a mobile device has proven to be successful in other industries like retail. So, while AR glasses as a device don’t seem to be gaining any traction among customers, the smartphone application is where AR technology can grow further.


Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

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PSPINC Creates Tools For Your Business
Bloguru ClickItAudio Denrei Dreamersi ImaMenu Informakers Japanese Online Loud Nerds Los Angeles Town MegaMail NewsMAIL Opinion Stand Pass Wizard Parcom PSP Pilot San Diego Town Simple Data Pool WebdeXpress YourHost
Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.
#app #ar #arglasses #augmentedreality #blog #ikeaplace #metaverse #microsoft #mobile #mobileapp #pokemongo #tech #technology #virtualreality #vr

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PSPINC What’s New Newsletter Vol. 112 “DENREI’s New Mobile App”

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PSPINC What’s N...
Last week, we announced that one of our online communities, DENREI, just launched a mobile app! We still have the browser version available, but we’ve created the app specifically to improve users’ experience. With the app, the sign-up and account set-up process is simpler, eliminating the need for an email client. It also comes with some additional features, making it easier to connect and converse with other members.

On the new DENREI app, users can easily send messages to their followers and read other community members’ broadcasts. DENREI was built for users looking to build and connect with unique and exclusive online communities.

For a full breakdown of some of the amazing features with DENREI’s new mobile app, please check out our announcement blog post.

So, download the free DENREI app today! Only available in the U.S on iOS.


Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

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PSPINC Creates Tools For Your Business
Bloguru ClickItAudio Denrei Dreamersi ImaMenu Informakers Japanese Online Loud Nerds Los Angeles Town MegaMail NewsMAIL Opinion Stand Pass Wizard Parcom PSP Pilot San Diego Town Simple Data Pool WebdeXpress YourHost
Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.
#app #apple #blog #business #community #denrei #email #ios #mobile #mobileapp #online #onlinecommunity #pspinc #pspincwhatsnewnewsletter #tech #technology #web #webdevelopment

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Announcement: Mail Server Update

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Announcement: Mail Server Up...
Dear valued customers,

Thank you for choosing Pacific Software Publishing, Inc.

We are always looking to improve the services we offer you.
As such, we will be conducting mail server update.

You may experience delay in receiving emails for a few seconds during the time below.

The schedule is as follows:

* USA Pacific Daylight Time
- Apr 20th (Wed) 9:00 - 9:30am

* Japan Time
- Apr 21st (Thu) 1:00 - 1:30am


PSPINC provides services with uptimes of 99.9%

If you have any questions, please contact us at 1-800-232-3989 or email us at support@pspinc.com .

We would like to answer your questions by phone call.



Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

Facebook Instagram Twitter LinkedIn YouTube Bloguru

PSPINC Creates Tools For Your Business
Bloguru ClickItAudio Denrei Dreamersi ImaMenu Informakers Japanese Online Loud Nerds Los Angeles Town MegaMail NewsMAIL Opinion Stand Pass Wizard Parcom PSP Pilot San Diego Town Simple Data Pool WebdeXpress YourHost
Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.
#Mail #PSPINC #Update

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The Importance of Research in Business

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The Importance of Research in...
Research is important in almost all industries, but particularly in business. With the world constantly changing, the marketplace changes with it. To really make it, businesses have to keep up with those changes to stand out amongst their competitors. The easiest way to do that is to encourage an atmosphere of constant research. By that, businesses need to know how their niche industries are changing, what their customers are responding (and not responding) to, and what changes they can make to improve for their customers.

Businesses shouldn’t just research to stay up to date on things. What you’re really doing is figuring out what consumers will find important in the future. Trends, while they can come and go, are trends for a reason. It means enough people respond to it that it becomes an important facet of their everyday lives. The ones that stick are the ones you’ll need to pay attention to.

Beginning the Research Process


man sitting in front of a aptop while writing something down on paper in front of him

Researching, while it seems easy, has a process. When starting, you need to know what you need to research. There are two big reasons why when it comes to conducting marketing research: to solve a problem or to find an opportunity to exploit. The first reason is more indicative of the ebbs and flows of your business. If there’s a big problem within your niche industry that needs fixing, you’ll want to not only know about it, but you’ll also want to be the one to fix it. The second reason is one that your company will want to research regularly because I guarantee you, your competitors already are.

Then, you’ll want to do what’s called primary and secondary research. Secondary research, however, is a little easier to do. What it really entails is looking through previously completed studies and using them for what you need them for. Primary research consists of surveys, interviews, observations, focus groups, A/B testing, and questionnaires. From a business perspective, these efforts are done to learn more about your customers. An easy way to figure out how your customers feel about your company and what they’re left craving is to just ask them. PSPINC's Opinion Stand is a great and easy way to figure that out. All customers have to do is click on a smile icon to tell you how they feel, which they can access either through a unique QR code or on your website. Or they can embed a form on their website with InforMakers to conduct a survey after customers purchase a product/service.

Using Data to Your Advantage


a woman in a bathrobe and a towel in her hair while applying a skin care product on her face while looking in the mirror

After doing all that research, it’s then time to collect your data. More importantly, it’s time to sort your data and determine what’s relevant and what isn’t. There’s an abundance of information out there, but it’s what you do with it that can make a difference. One very successful example is Dove’s Real Beauty Campaign. In 2006, Dove released a commercial that showed the work that goes into creating a billboard. Namely, all the Photoshop work that completely transforms what a woman looks like. At the end of the video, it says “No wonder our perception of beauty is distorted”.

At the end of the day, it’s important to remember that customers are smart. They’re exposed to just as much media as we are. So, when it comes time for them to purchase, they’re more than willing to do the work of looking into your competitors to see if or how they’re performing in comparison. Whether it’s in the product/service quality, pricing difference, and/or how you’re promoting it. If your business takes the time and effort to do the necessary research, it’ll make things easier in the long run. You won’t struggle trying to keep up with the industry or your closest competitors because you’ll already be working on making those changes.


Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

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PSPINC Creates Tools For Your Business
Bloguru ClickItAudio Denrei Dreamersi ImaMenu Informakers Japanese Online Loud Nerds Los Angeles Town MegaMail NewsMAIL Opinion Stand Pass Wizard Parcom PSP Pilot San Diego Town Simple Data Pool WebdeXpress YourHost
Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.
#blog #business #customers #data #digitalmarketing #dove #informakers #marketing #marketingdigital #marketingresearch #opinionstand #primaryresearch #realbeautycampaign #research #secondaryresearch #smallbusiness

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Announcement: Mail Server Update

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Announcement: Mail Server Up...
Dear valued customers,

Thank you for choosing Pacific Software Publishing, Inc.

We are always looking to improve the services we offer you.
As such, we will be conducting mail server update.

You may experience delay in sending emails for a few seconds during the time below.

The schedule is as follows:

* USA Pacific Daylight Time
- Apr 18th (Mon) 9:00 - 9:30am

* Japan Time
- Apr 19th (Tue) 1:00 - 1:30am


PSPINC provides services with uptimes of 99.9%

If you have any questions, please contact us at 1-800-232-3989 or email us at support@pspinc.com .

We would like to answer your questions by phone call.



Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

Facebook Instagram Twitter LinkedIn YouTube Bloguru

PSPINC Creates Tools For Your Business
Bloguru ClickItAudio Denrei Dreamersi ImaMenu Informakers Japanese Online Loud Nerds Los Angeles Town MegaMail NewsMAIL Opinion Stand Pass Wizard Parcom PSP Pilot San Diego Town Simple Data Pool WebdeXpress YourHost
Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.
#Mail #PSPINC #Update

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DENREI – App Now Live!

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DENREI – App No...
We’re excited to share with you that our online community platform, DENREI, now has an app available to download for free in the app store for U.S users! We still have the desktop version available, but we specifically developed the app to improve usability for the user. With the app, users will no longer have to configure an email client. Instead, it’s already built into the app, making account set-up easier.

What is DENREI?


denrei app interface on a phone

DENREI is our all-new social platform that uses email to leverage conversations with others, which offers the security and privacy that other platforms may not offer. The name, “denrei”, comes from the Japanese word for messenger. Using the power of email, DENREI allows users to build their own unique online communities and connect with like-minded users on your favorite topics.

What can you do with DENREI?


A Man Sitting Wearing Eyeglasses while Using His Mobile Phone

After signing up and verifying your email, you can start setting up your profile. All that’s needed is your name, language, a unique username, and some information about what kinds of content you’ll be broadcasting. There’s even an option to moderate your new followers by requiring your approval before allowing others to follow you. After that, you can:

• Compose messages to send out as broadcasts to your followers.

• Attach photos and documents to your broadcasts to provide additional forms of media to your followers.

• Search the DENREI community listing to find members that share your interests.

• Receive content from members you follow in your inbox.

• Review, reply, favorite, move, and delete messages within your inbox.

• Manage, organize, and archive your messages by creating sub-folders.

• Disable replies if you choose to use DENREI to share news rather than conversing.

How much does DENREI cost?


someone opening up their wallet and starting to pull out a five dollar bill

Absolutely nothing. DENREI, as well as its new mobile app, is completely free to use and download.

Benefits of using DENREI


a group of people in an office space talking, with two of them holding tablets

• Reliable message delivery: DENREI messages will always deliver to your members unlike traditional email, where content can get flagged as spam or leave things undelivered.

• Exclusivity: only DENREI members can send and receive messages from other DENREI members.

• Community: grow your personal and/or professional network by connecting with other members.

• Connection: discover new online communities to find other members whose interests align with your own.

So, download the free DENREI app today! Only available in the U.S. on iOS.


Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

Facebook Instagram Twitter LinkedIn YouTube Bloguru

PSPINC Creates Tools For Your Business
Bloguru ClickItAudio Denrei Dreamersi ImaMenu Informakers Japanese Online Loud Nerds Los Angeles Town MegaMail NewsMAIL Opinion Stand Pass Wizard Parcom PSP Pilot San Diego Town Simple Data Pool WebdeXpress YourHost
Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.
#announcement #app #apple #blog #business #community #denrei #email #ios #mobile #mobileapp #online #onlinecommunity #pspinc #tech #technology #web #webdevelopment

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PSPINC What’s New Newsletter Vol. 111 “10% Off All YourHost Plans”

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PSPINC What’s N...
YourHost is PSPINC’s hosting service that uses award-winning ShopSite tools to create easy and reliable e-commerce sites. This month, we’re running a promotion for customers to get 10% off on all our ShopSite plans.

Our YourHost page on the website now shows the discounted prices for each of our three plans and it will stay that way until the promotion ends at the end of the month. To get this deal, choose choose one of our three plans (Starter, Manager, or Pro) on the YourHost site. Then, enter the promo code, “SHOPSPRING10”, at checkout.

This promo code will only work until the end of this month, so get this deal while you can. For additional help on getting everything set up, we have an amazing support team who is always ready for your call.


Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

Facebook Instagram Twitter LinkedIn YouTube Bloguru

PSPINC Creates Tools For Your Business
Bloguru ClickItAudio Denrei Dreamersi ImaMenu Informakers Japanese Online Loud Nerds Los Angeles Town MegaMail NewsMAIL Opinion Stand Pass Wizard Parcom PSP Pilot San Diego Town Simple Data Pool WebdeXpress YourHost
Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.
#blog #business #businesstips #businesstools #customerservice #customersupport #ecommerce #hosting #newsletter #pspinc #pspincwhatsnewnewsletter #smallbusiness #tech #technology #web #webdevelopment #webhosting #websitebuilder #webtools #yourhost

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Mobile App vs. Mobile-Optimized: Which One is Better for Your Business

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Mobile App vs. Mobile-Optimize...
With more than half (about 54.4%) of website traffic worldwide coming from mobile devices in 2021, making sure your site works on a mobile device is crucial. It not only has to function well but look aesthetically pleasing too. But with all the focus on mobile devices, businesses have started investing in developing an app. It guarantees that it’ll work well on a phone, as long as enough testing goes into the process. And the hope is that it’ll look good with so many people spending a lot of time and work creating it. So, which one’s better: a site that looks good on a mobile device or an app?

A Mobile App


a hand holding a mobile phone with apps displayed on the homescreen

A mobile app is a type of application software designed to run on a mobile device, which can also include tablets. But building one out takes a lot of time, effort, and money. If you’re building an app in-house, it takes some of the cost because it means you won’t have to hire a development partner, but the development process will still be costly. Not to mention the fact that it will consist of a much longer process compared to optimizing a site for mobile.

The app development process involves building out the concept behind the app, creating a layout for how it’ll function, designing it for a good user experience, testing it to determine where users may find friction in the process, and scanning for necessary bug fixes. Only then can the app go live. Even after that, it’ll still need to be monitored and updated consistently.

Despite the long and costly process, an app does have its advantages:

• Improves brand recognition
• Re-engages existing customers on a deeper level
• Keeps your business at the top of customers’ minds through mobile push notifications
• Presents a new opportunity for sales

Optimizing a Site for Mobile


a woman sitting cross-legged on a small thin mattress on the floor while looking at something on her phone

A site that works on a mobile device is vital for any business to make it today. Technically, every URL should work on a mobile device when users open it in a mobile browser. The difference between it working and optimizing it is making sure there isn’t any friction in the customer’s experience. For example, if you’ve ever opened a website just to see a cut-off image or been forced to zoom in or out to click on something, you probably didn’t stay on the site for long. After all, it looks outdated and unprofessional, which lowers the business’s credibility and deters you from going further.

To effectively optimize a site for mobile, your website not only needs to function, but it also needs to look nice too. But even when users access your business’ site on a desktop, the design should be clean without too many distractions. Thankfully, themes and templates offered by website builders already have this all figured out for you. Including WordPress, which comes as an easy install with all of PSPINC's web hosting options, Dreamersi, YourHost Neo, and Parcom. For users building their site from scratch, using a single or double column layout, effectively utilizing white space, and reducing the number of items in the navigation bar are things you should keep in mind when designing your site. Overall, businesses should be utilizing responsive design, which will adjust design element placements to fit in the available space when browser size changes.

Which One is Better for your Business?


two women sitting on a couch, showing each other what's on their phones

While it may seem obvious to choose a mobile-optimized site over a mobile app (based on the sheer time, effort, and money involved in the development process), there are times when using a mobile app is preferable. If your business has a product or service that causing some friction in their overall purchase experience, an app could fix those problems.

As an example, PSPINC is currently developing an app for DENREI, an invite-only social platform that uses email to interact with your online community. For now, users have to set up the email client using either Mozilla Thunderbird or Apple Mail. While it isn’t too hard of a task, it adds an extra step to the process that could potentially prevent users from moving forward. Given that it’s arguably the most important step in the process, PSPINC decided an app would be the best solution.

If you’re a business wondering if an app is the right choice for you, here are some questions to consider:

• Who is the target market? If your company’s audience skews a little younger, making your site mobile-friendly is the least you should be doing.
• What does the customer’s experience look like? Is there a step preventing them from converting them into paying or loyal customers? Is it something that can be solved with a mobile app?
• How likely is it your customer will download our app? If you’re going to put in the work needed to build a mobile app, you want to make sure people will download it.


Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

Facebook Instagram Twitter LinkedIn YouTube Bloguru

PSPINC Creates Tools For Your Business
Bloguru ClickItAudio Denrei Dreamersi ImaMenu Informakers Japanese Online Loud Nerds Los Angeles Town MegaMail NewsMAIL Opinion Stand Pass Wizard Parcom PSP Pilot San Diego Town Simple Data Pool WebdeXpress YourHost
Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.
#app #brand #branding #business #denrei #digitalmarketing #marketing #marketingdigital #mobile #mobileapp #mobiledevice #pspinc #pushnotifications #smallbusiness #webdesign #webdeveloper #webdevelopment #webhosting #websitedesign #wordpress

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PSPINC What’s New Newsletter Vol. 110 “Online Communities”

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PSPINC What’s N...
Before the internet, people made connections, both personal and professional, by meeting them in person. Now, everyone’s online. It’s hard not to be. Having an online profile on a social networking site can say a lot about you. On platforms like LinkedIn, it shows people how you want to present yourself to your work peers and/or prospective employers. But more than that, it’s a space where users can meet and find like-minded people. It’s why PSPINC’s created multiple, all of which are free to use. And now we have so many that we’ve created a unique portal page to showcase all of them.

Some are more dedicated to our Japanese audience like Japanese Online, where users can learn Japanese as well as the culture. There’s also San Diego Town and Los Angeles Town, each devoted to the Japanese residents and visitors of those cities. But we’re very excited about our newer up-and-coming communities. Loud Nerds is a place specifically created for tech professionals to showcase their work and network with others. Currently, we’re developing an app for DENREI our email-based platform, where users can create exclusive online communities of their own. All our online communities are unique in their own ways and we’re proud of the communities we’ve built on each one.



Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

Facebook Instagram Twitter LinkedIn YouTube Bloguru

PSPINC Creates Tools For Your Business
Bloguru ClickItAudio Denrei Dreamersi ImaMenu Informakers Japanese Online Loud Nerds Los Angeles Town MegaMail NewsMAIL Opinion Stand Pass Wizard Parcom PSP Pilot San Diego Town Simple Data Pool WebdeXpress YourHost
Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.
#blog #business #community #denrei #japaneseonline #losangelestown #loudnerds #newsletter #onlinecommunities #onlinecommunity #pspinc #pspincwhatsnewnewsletter #sandiegotown #tech #technology #webdeveloper #webdevelopment #website

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Announcement: Click It Audio System Maintenance Downtime

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Announcement: Click It Audio S...
Click It Audio Customers,

Thank you for choosing Click It Audio for your audio embed needs!

We will be performing system maintenance and updates as scheduled below.

Please note that there will be between 5 - 10 minutes of downtime during the update period.

The maintenance window is as follows:

* USA Pacific Daylight Time
- April 6th (Wed) 9:00-9:30am

* Japan Time
- April 7th (Thu) 1:00-1:30am

If you have any questions, please contact us at 1-800-232-3989 or email us at support@pspinc.com.

We would be happy to answer any of your questions by phone or email.




Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

Facebook Instagram Twitter LinkedIn YouTube Bloguru

PSPINC Creates Tools For Your Business
Bloguru ClickItAudio Denrei Dreamersi ImaMenu Informakers Japanese Online Loud Nerds Los Angeles Town MegaMail NewsMAIL Opinion Stand Pass Wizard Parcom PSP Pilot San Diego Town Simple Data Pool WebdeXpress YourHost
Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.
#ClickItAudio #PSPINC

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Is Traditional Advertising Still Relevant?

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Is Traditional Advertising Still R...
With most of today’s marketing focused on digital efforts, it begs the question, is traditional advertising still relevant? The short answer is yes. Social media and Google Ads have become standard in marketing practices nowadays. And every year, marketers continue learning and adapting to all the intricacies and trends each digital platform has to offer. But there’s still something to be said about traditional avenues, which generally refers to mediums like print ads, TV commercials, billboards, and radio spots.

While many businesses largely write off the prospect of print ads, billboards, and radio spots, it’s a beneficial effort for smaller businesses. For local businesses, marketers focus more on getting customers inside their store, signing up for their service, and buying their products. To do that, they need a more direct approach by emphasizing the store location that runs for a shorter amount of time. Print ads in newspapers and/or magazines, billboards placed around town, and spots on local radio stations are great ways to do that. Especially if they’re trying to target an older audience. And the same can be said with direct mail marketing.

TV Commercials


a family sitting on the couch together with the dad holding a tv remote

As for TV commercials, they’re still largely effective. Despite the growing popularity of streaming platforms, TV commercials are still very relevant. Most streaming platforms even offer a free plan, which comes with ads. Examples include but are not limited to Hulu, Peacock, YouTube TV, Tubi, and more. But the same would still be true, even without these free plans. TV is still the best way to increase brand awareness as it can effectively get your product, service, and/or company in front of a mass audience.

There are also times when TV viewership is higher than ever. Holiday specials bring in a sizeable audience, but the annual Super Bowl is the first big event that comes to mind. While sports TV can generally bring in a male-dominated audience, the Super Bowl is a unique opportunity to rope women into the mix as well. And it’s not just because of the halftime show. Super Bowl commercials have become just as popular as the game. They’re not only watched by millions of people but also talked about. Not just through word-of-mouth but on social media as well. From the last Super Bowl, commercials cost an average of $7 million per ad for 30 seconds of airtime. As expensive as that is, it’s worth the effort if you can afford it. In return, you’re not just getting the ad revenue, you’re also getting a guaranteed audience of about 100 million viewers.

Marketing today includes a lot of digital avenues, namely posting on social media and advertising on Google. With everyone already online, it just makes sense. But traditional advertising is still relevant for businesses that know how to use it to their advantage. For smaller, more affordable efforts, print ads, billboards, and radio efforts are a great way to reach local audiences. But for bigger brands who can afford to pay more for a TV commercial, it can be worthwhile.


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Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

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PSPINC Creates Tools For Your Business
Bloguru ClickItAudio Denrei Dreamersi ImaMenu Informakers Japanese Online Loud Nerds Los Angeles Town MegaMail NewsMAIL Opinion Stand Pass Wizard Parcom PSP Pilot San Diego Town Simple Data Pool WebdeXpress YourHost
Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.
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