Set up more domain names: Subdomains
In the ever-changing online world, business owners find themselves trying to figure out how to make the most of their company’s website. This is even truer for those who have the need to maintain multiple websites but have no desire to host more than one account. If you find this is true or resembles your current situation, a subdomain may be the best answer for your business.
What are Subdomains?
In a way, subdomains are like a site within a site. It identifies who you are. For example, our domain name is www.pspinc.com is one of the forms of subdomain with our domain name, pspinc.com. You have probably seen URLs like www9.pspinc.com, smtp.pspinc.com, or ftp.pspinc.com.com. These are the subdomains of our domain name, pspinc.com. Think of it like the extensions on your telephone system. You have the main number for your business, but every employee has their own extension. Subdomains can identify other things or services like Email servers.
Subdomains Expanding Your Website
Many people use subdomains to expand the possibilities with their websites. Since they are simply folders located within your domain directory, you can create a subdomain with a specific URL. For example, PSP, Inc.’s website is www.pspinc.com, we store our mobile site in a directory called “mobile”, and thus can create a mobile website at mobile.pspinc.com. This is an easy way to create a memorable web address for unique content areas of your site. Additionally, if your business is considering developing a mobile site, assigning a subdomain to the mobile site will allow you to track both sites with web analysis tools. Morris Piha Real Estate achieved this with their main site,www.mpiha.com , and their mobile site www.m.mpiha.com. They now have ability to track each website separately to determine new hits, key words and much more. When choosing your subdomain name, consider your consumers, Google, and your niche market.
Subdomains can also be useful if your business has multiple locations. Instead of having two or more websites, if you have locations in Bellevue, Portland and Seattle, your URL could be http://bellevue.yourdomain.com.
Subdomains and SEO
In terms of search engine optimization, subdomains are considered separate sites by Google and other search engines. This means that when a potential customer searches for your key words, results for subdomains will not be hidden underneath the results for a main site. Having multiple subdomains is the perfect strategy for occupying the top results of any search engine; your websites are popping up not only once, but as many times as the subdomain keywords match the results.
This strategy takes some planning. Google and other engines are looking for quality content. It’s hard to create good content for both your main domain and your subdomain. To create a promotion or advertisement on Google Adwords using only your domain name may not result in the rankings as well as using a subdomain URL that specifically corresponds to the key words of your advertisement.
If you would like more information about adding subdomains to your current website, contact us at firstname.lastname@example.org or 425-957-0808.