PSPINC Official Company Blog

People over the age of 60 often turn on the TV when they wake up in the morning and have it on until they go to bed at night. That being said, many people under the age of 30 today do not have a TV. I have a TV at home, but it is only used as a display for Apple and Chrome TV. We don't have cable TV, and we rarely watch over-the-air programming. I watch the news on YouTube, so I can watch what I want when I want.

First of all, I think everyone knows that newspapers have been ruined. Magazines are next, followed by TV and radio, which have become meaningless. However, it is also true that people are watching programs on the Internet. For example, if you subscribe to a subscription model video streaming site such as Netflix or Amazon Prime, you can watch most of the programs. YouTube also has a large number of users who visit it daily.

Just as the elderly used to turn on the TV from morning to night, many people now check their smartphones as soon as they wake up in the morning and do not take them out of their hands until they go to bed. In light of this, information needs to be distributed via the Internet, not through legacy media such as television. Moreover, we must not forget that we are not talking to a computer, but a smartphone. More than half of users come to your site on their smartphones. Is your website compatible with smartphones?

Pacific Software Publishing, Inc. 1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

• How many pages do you need?
• Do you have content and images ready?
• Can you provide some samples of websites you like?

Custom-built Website

• Pros: Generally quicker to build, and thus more cost-effective for initial development. Often less bloated under the hood so it is capable to be much more optimized than a content management system for search engines.
• Cons: Unless you know how to code yourself, you will need to hire a developer to make every little update. If you frequently change your site this can prove to be costly, and challenging if your updates are time-sensitive.

Content Management System (CMS) Website

• Pros: Provides tools for the website owner to make updates immediately themselves, lowering the cost associated with future changes. Many have plugins that are easy to install and use to add more to your website.
• Cons: Initial development is longer and more costly. There is also the risk of the website owner breaking their website when making updates. You will be responsible for making necessary security updates as time goes on (very prevalent with WordPress). Sometimes running these updates can cause issues with various areas of your website.

Pacific Software Publishing, Inc. 1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

We often hear the word AI, but what is it? AI is a program that runs on a computer. Since it is a program, it was created by a human being, and in that aspect, it is no different from ordinary programs. There is also no difference in the sequence of inputting information, processing it, and producing results between AI and general programs. At what point does an ordinary program become an AI, or is an AI born from a completely different process than an ordinary program?

When you hear the word "AI", you think of an intelligent being with the ability to make self-judgments like a human being. However, there is no doubt that a human-like being with intelligence cannot exist in a computer at this time. AI, as it is called now, is a system that makes decisions and draws conclusions from the information it receives with better analytical skills than humans. For example, automated driving, which is about to be installed in modern automobiles, analyzes information from cameras, radar, GPS, and maps to drive the car. This is just information processing, not independent decision-making. Therefore, it is not possible to respond to information that is outside of our control. For example, even if there is an animal in the middle of the road, no self-driving car can avoid it (as of now).

In addition to automated driving, voice recognition is often mentioned as AI. This can be used in fields such as automatic translation. Behind the scenes, voice is converted to text, which is then converted back by translation software. The reason that these functions, called AI, are getting so much attention these days is because of the increased processing power of computers.

AI is a function that processes the work that humans do without human intervention on a task-by-task basis. I think you can understand AI if you understand that it is a program that is being developed to assist people. It is not a different program from what has come before that is created from a special process. Unfortunately, programs do not have emotions, although they can express something similar to human emotions.

Pacific Software Publishing, Inc. 1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

What are backlinks? Backlinks are links from one website to another. Having high-quality backlinks from reputable websites will increase your search rankings. Search engines use backlinks to gauge a website’s authority. The more quality backlinks you have, the more likely you will show up on the first page of search results.

How to get backlinks?

Building quality backlinks takes time and effort. Quality matters here, as backlinks from spammy websites will actually hurt your search rankings. Here are 6 simple ways for you to start building quality backlinks for your WordPress website.

#1. Create Actionable Content

An informative, well-written blog post is a great way to attract others to link back to your website. Content such as self-help articles, instructional guides, and tips & tricks are some good content ideas here. You want to create valuable content that others will want to link to from within their own websites.

#2. Social Media Platforms

Make sure to link your website on your social media profiles. Engage in conversations and topics relevant to your website. In doing so, encourage others to share the content on your WordPress site.

#3. Write Guest Posts

Instead of creating content on your website, you can write articles for someone else. Create articles and blog posts on high traffic, reputable websites. Having a simple link to your WordPress website from your profile will suffice.

#4. Exchange Partner Logos

If you are partnered with reputable companies, ask them to create a partner page where you could exchange partner logos. You will share their logo and link to their website, they will do the same for you.

#5. Review Products

Have you ever been asked to write a product review? Accept the request next time, and ask them to provide a link to your WordPress site in exchange for your reviews.

#6. Interview or Get Interviewed

When someone is releasing a product or wants to promote an idea, they would love to be interviewed. You help them get their word out and promote them. When you send them the link to the interview, they will undoubtedly post the link on their website or social media platforms.

On the other hand, are you an expert at something? If so, offer to give an interview in exchange for a shoutout for your WordPress website.

In Summary

Backlinks are an important part of SEO. It lends you authority and gives you better visibility on the search engines. As you create quality content, you will naturally attract backlinks from others. Building high-quality backlinks is key to running a successful website.

Do you need WordPress hosting? Check out Parcom NEO Deluxe, only $2.90/month, and comes with a free domain registration. Do you have questions about SEO? Contact PSPINC today. Let our experts help you boost your search rankings.

Pacific Software Publishing, Inc. 1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

It is said that it is normal to have your domain and run your email and website there, but is it really necessary? The reality is that even if you set up and run a website, you may only get a few visitors each day and possibly no business from it. PSPINC has been developing and hosting websites since 1996, and recently we have been asking this question.

For example, Amazon, which you have likely used, is a website. As is your banking services, the place where you book tickets, where you reserve hotel rooms for trips, and where you look for restaurants. Needless to say, those companies would not be able to exist without a website. Therefore, a website is necessary.

However, let's consider other informational pages. A typical company website contains company information, business description, product introduction, job openings, achievements, and so on. So the power or function to attract people does not exist on the homepage itself. However, this does not mean that the pages for this information are unnecessary. Depending on your needs, there may not be a requirement to spend a lot of money on a website that contains these things. Even if you do, the content is likely to remain the same for a long time, so the information is sometimes enough.

People who come to your website will find your company on search engines as well as other sites and come to get the information they need. Therefore, if you are going to spend money on your website, you may want to find out how people find your website and spend money to make it stand out through these channels. This may be through the Internet, other advertising opportunities, or it may be through social networking sites or blogs. The larger the scope of your advertising and PR activities, the more effective they will be. Therefore, it is unreasonable to think that you can do everything on your website alone.

If you have any questions about public relations activities on your website, please contact us at any time.

Pacific Software Publishing, Inc. 1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

When talking about what makes a good website, we often point to a good design and useful content. However, there is a component to web design and development that isn’t actively talked about at the surface level. To industry professionals, this is called UX, which stands for user experience.

What is UX?

According to Wikipedia, it is defined as:

"How a user interacts with and experiences a product, system or service. It includes a person's perceptions of utility, ease of use, and efficiency."

This is a critical and often overlooked component of web design and development. Having the most beautiful graphics and well-crafted content means nothing if it is not arranged in an easy-to-navigate manner.

Improving your UX

Our team of Designers and Developers is always focused on the user experience in all of our projects. From our cloud-based business tools to custom application development projects to sites we design for customers just like you - user experience is a critical consideration for everything.

You don’t have to be UX Designer to make sure you are providing your customers with the best experience on your website. Below are a few tips you should consider when working on your company’s website.

Have a simple and organized navigation

I know it’s tempting to immediately focus on the design of your website. However, a critical first step is to determine the purpose of your website and then creating a sitemap to map out all of the pages you need to create.

Part of the sitemap process is to determine how you will organize your pages into the website's navigation.

Your site navigation should:

• Not exceed more than 7 top-level navigation items. If you have more than 7 they should be arranged into a sub navigation beneath ‘parent’ top-level items.
• Not feature a sub-sub navigation, meaning having a dropdown menu for your dropdown menu items.
• Pick clear and simple page names so users know where to go to find the information they need.
• Make sure your navigation is easy to access and click on mobile devices. Over half the world’s web traffic is browsed on mobile after all.

Consider “above the fold” content on your home page

Every website has a purpose. Be it lead generation, sharing information, sales, etc. “Above the fold” refers to content that is seen on a web page without requiring any scrolling. The “above the fold” space on the home page is your most prime piece of real estate when it comes to hooking your customer/site visitor. When used incorrectly it is the quickest way to lose them as well.

When creating your website determine what is the ultimate goal and use this space to funnel those requests to this location. If your website exists to sell products, focus on popular items and link to pages where they can purchase them. Do you gather leads? Send them to a simple online form (we have an online form building tool for that).

Keep it simple

Nobody is more passionate about your business than you. So it goes without saying that it is tempting to give site visitors all of the information they would ever need and more.

Unless the purpose of your website is to deeply document information it is always recommended to keep the content and layout simple. The fact of the matter is these days customers want information at their fingertips as quickly as possible. If they are looking for an answer but find an overwhelming amount of text that is poorly arranged, they are likely to bounce and find that information elsewhere.

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We are just scratching the surface on what can be done to provide site visitors with quality UX. However, following the above steps will get your website off to a good start so you can maximize its impact.

If you would like some professional assistance auditing your existing website’s UX, please reach out to us. We have years of industry experience on tap to help you and would love to help take your website project to the next level.

Pacific Software Publishing, Inc. 1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.