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https://en.bloguru.com/UchikuraCo

Branding

Apr
27
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Branding
Fuji Heavy Industry changed their name to SUBARU on April 1, 2017. I saw SUBARU branded pressure washer at COSTCO today. Every know who made this ... if they have said it FHI (Fuji Heavy Industry), nobody would have know who that would be. That's is how important the brand recognition is.

Except, if this pressure washer breaks down, some people will take it to SUBARU car dealership.

富士重工が SUBARU に名前をかえたのが４月１日、COSTCO に SUBARU ブランドのプレッシャーワッシャーが並んでいた。やはりブランドは大切だ。ここで Fuji Heavy Industry と書いてあっても分かる人は少ないだろう。でもこのプレッシャーワッシャーが壊れたら、SUBARU の車のディーラーに持ってゆく人がいるだろ。
#Branding #uchikuraco #valueproposition
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