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In business, we still consider press releases as a fundamental part of the communication cycle when marketing new product launches and events. It is, ...
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With so many small businesses out there, it’s hard to convince customers to choose yours. Not only that, but you want those customers to stay with you...
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Over the last decade, some companies have announced their support for or opposition to a social issue. And it’s happened much more in the past few yea...
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When developing products for your business, it’s important to remember your audience. Regardless of what industry you’re in, customers regard you as e...
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Outbound marketing encompasses more of the promotional aspects of marketing; cold calling, TV ads, print ads, and even social media ads. Inbound marke...
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For small businesses, transparency towards your customers is important. Especially if it affects a potential customer’s overall experience with the br...
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If you’re struggling to sell products or services for your business, think about your customers. After all, they’re the ones who will be purchasing an...
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Our founder and CEO, Ken Uchikura, just got back from his trip to Japan and brought back some snacks for us to try at our Bellevue office! Thank you, Uchikura-san! Pacific Software Publishing, Inc. 1404 140th Place N.E., Bellevue, WA 98007 PSPINC Creates Tools For Your Business Pacific Software Publishing, Inc. is headq...
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Word-of-mouth is one of the most underrated yet effective marketing tactics today, even in the face of growing digital avenues. It’s why so many companies have a referral system or an affiliate marketing program in place. A referral system utilizes recommendations and word of mouth to grow a business’s customer b...
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Regardless of what kind of business you’re in, the end goal is the same: increase sales for your company. There’s a lot that goes into getting a poten...