But it’s a business standard for a reason. At the very least, it helps to establish credibility and gives companies the chance to control the narrative. For a smaller company, credibility is vital to success. If customers decide they don’t want to purchase from a larger company, they need to know they won’t regret buying from a smaller company. Seeing educational content on the company blog is a great start, but seeing press releases about the company from other sources is better. Companies are still able to control the messaging, but the fact that it comes from a different source adds to its overall credibility. So, while press releases are no longer useful in the same way they used to be, there is still a benefit to using them.
Pacific Software Publishing, Inc.
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|Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at firstname.lastname@example.org or visit us online at https://www.pspinc.com.|