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PSPinc will help your business thrive by providing for all of your technology needs. We offer a wide array of products, including Web & Email Hosting, Website Development, Email Marketing and Data Storage Solutions. Visit pspinc.com to learn more.

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Tips for Organizing your Desktop Computer

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Nowadays, everything is electronic. File folders on our computers act like file folders we used to have in actual cabinets. But just like our filing cabinets of old used to get messy with paper documents, our computers can get cluttered with electronic documents. It’s time to clean up so we can find things easier.

Here are some tips to consider when filing documents:

Use/Label Folders. Think of organizing folders on your drive like you would organize folders in an old cabinet or file box. For example, create a folder for each year by simply naming it 2019 or 2018. Work within the current year’s folder, but files from previous years will be easy to find when needed.

Use Special Characters. Your computer will sort file names alphabetically, but if you want to beat that system and sort a file or a folder above the rest, consider using special characters (i.e. ! @ # $) or numbers to your advantage. By placing ! in front of your folder name, such as, !Holiday_Party, you’ve now bumped it up ahead of the folder titled, Employee_Policies. Use this filing strategy when you’ll want easy access to a file or folder that would otherwise be pushed down the list. Also note that your computer will categorize folders with special characters in the order the symbols appear on your keyboard, so 1)! 2)@ 3)# and so on.

Tag Files. Certain software programs like Microsoft Office will let you add information to your file, beyond what you name it. From the file menu, if you view properties you’ll see where you can add a title, tags (keywords), and comments. Adding these elements to your document will make it easier to find when using the advanced search feature.

A cluttered desktop can result in frustration and time wasted more than anything. Start the New Year fresh with some new strategies for naming your folders and filing your documents.
#ENnews #PSPinc #Blog #Marketing #Advertising #B2B #SmallBusiness #Organizing #OfficeTips #2019 #NewYear

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Take Advantage of your Email Archive

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This month we’re covering some tips on cleaning up your virtual office, starting with email. We’ve discussed making your inbox a priority on your to-do list, now let’s discuss the advantage of using your sent and archive folders to help you organize.

I try to keep about three months’ worth of emails in my sent folder, but typically when I send an email, I BCC myself to receive a copy of it in my inbox. Having a copy land in my inbox helps me stay on top of tasks. It also helps me remember to file the important emails once they land in my inbox.

In Outlook, Thunderbird, or MacMail, you can set up your email program to automatically delete emails older than a certain time period, but I prefer to manually clean up so I can review my tasks once more. It’s all a matter of preference, and these are simply ideas to consider.

A lesser-used but highly beneficial folder is the archive folder. It’s a great place to file emails “just in case” you need that information ever again. Your archive folder stores all emails on your local drive (or in a cloud-based drive). Most email programs compress this folder so your disk space doesn’t get filled up as fast as keeping them in your inbox or sent folder. Yet you can still search emails in your archive folder in case you need to retrieve the information again.

Moving emails from your inbox to the archive is simple -- just drag and drop, and enjoy a little peace of mind that your information is safely organized for use later on.
#ENnews #PSPinc #Blog #Marketing #Advertising #B2B #SmallBusiness #Email #Inbox #OfficeTips #2019 #NewYear

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‘Tis the Season to Organize your Virtual Office

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It’s hard to believe we are counting down the final days of the year. The holiday season can be a quieter time in the office – which makes it a great time to do some house-cleaning so you can start fresh in 2019! Follow along this month as we cover some tips on how to organize your virtual office.

First, we have to ask the big question: How many emails do you have in your inbox? 10, 100, 1000, or don’t have a clue…? Typically, in Outlook, you’ll see “items” in the bottom corner of your screen followed by the number of emails. Next to it, you’ll see the amount of “unread” emails.

Cleaning your inbox may seem like a chore, but putting it on your to-do list is a worthy idea. Cleaning up your virtual spaces, such as your inbox, can feel just as great as walking into a freshly cleaned office or kitchen or bedroom. And just like walking into a clean office space where you can find things easier, and the things you need are more accessible, the same can be said for email.

Ever searched for a keyword to find something in your inbox and several emails come up? When you think of all the times you’ve had to wade through old emails (some with the same subject line) to find what you need, the time really adds up. Think of it this way. If it takes about 3 minutes to read one email, how many minutes or hours have you wasted in just the past year scanning over old information?

To increase your email efficiency, start sorting:

- Trash
- Assign to someone
- File to a folder accordingly
- Keep it as your task to complete
- Archive

You might start by going way back to the earliest emails you have in your inbox and see if you can mass delete a bunch of them based on the dates and subjects. Don’t forget to check your spam, outbox and drafts folders to see if you can clear those out as well.
#ENnews #PSPinc #Blog #Marketing #Advertising #B2B #SmallBusiness #Email #Inbox #OfficeTips #2019 #NewYear

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How To Set Up Your Business Twitter Account

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1. Start by going to Twitter.com.

2. Once you’re on the homepage click on ‘Sign Up.’

3. Enter your business’ name and either a phone number or an email address. You’ll also need to create a username (or handle.) Make it simple and clear and try to use your business name if possible.

4. Click on ‘Create My Account.’

5. Twitter will give you the option to import your contacts from Gmail, Yahoo, or Outlook – this is a good way to find contacts.

6. Once your account has been set up you’ll need to finish completing your profile with a picture. Use a clear and high-quality image of your company’s logo.

7. Add a short bio and some contact information, including your company’s website.

8. Now, find a few companies to follow and start tweeting!

Additional things to think about: Follow business partners, vendors and clients to a find more relevant customer base. Think before tweeting and re-tweeting. Is your tweet relevant to your personal life/beliefs, or does it have to do with your business? Remember, it’s a business page, not a personal page and you don’t want to confuse your followers by interweaving the two together.
#ENnews #PSPinc #Blog #Advertising #OnlineMarketing #SmallBusiness #Marketing #Twitter #B2B #SocialMedia

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Setting Expectations for the Remote Office Employee

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When it comes to setting up a remote office for your employee, communication isn’t the only critical piece to consider. It’s also important to have a separate (or additional) work policy in place so expectations are clear for everyone, and business operations won't be disrupted.

Here are some questions to consider when formulating a new or additional telecommuting employee policy:

Devices. Whose computer and devices will your employee use – the company’s or their own? What if something breaks – what should they do? What kind of data protection program or anti-virus software should they install? Who pays for what?

Internet Access. What if the internet connection is slower at the employee’s home or remote office location? Will this affect work flow, communication, and employee productivity?

Office Supplies. Who will pay for general office supplies like paper and pens? Do you have a purchase approval or reimbursement policy in place?

Workstation/Office Setup. Will you care how your employee’s workstation is set up? Does it matter if it’s clean or messy, or if the equipment is in a secure location? Do you want to explore insurance options? Is the space a welcome place for clients, if meetings are needed? Would it make sense for you to provide your employee with an office space near their home instead of allowing them to work at home?

Accountability. Will you implement a routine for meeting, getting updates, and seeing work progress? When would you like to be updated? How often should you meet in person or over conference calls to receive updates?

Job Descriptions. Ultimately, what positions in your company will you allow to work remotely? Depending on the nature of your business, not all job descriptions may be a good fit for telecommuting. Have good and logical reasons to say yes or no if an employee asks to work from home.

Remember, the end goal by allowing people to telecommute is to gain more productivity and efficiency within your business. Don’t lose sight of your goal while coming up with a plan.
#ENnews #PSPinc #Blog #Advertising #OnlineMarketing #SmallBusiness #Marketing #B2B #BusinessTips #Telecommuting #RemoteOffice

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How to Communicate with your Remote Office Employee

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If you’ve been following our previous blogs on how to set up a remote office, you’ll want to keep reading because we’ve just scratched the surface. Today is all about communication and how to keep it seamless between headquarters and remote offices. Obviously, talking to your coworker across the aisle, desk, or even on the same floor is much easier than figuring out a time to talk remotely. Knowing email is not the best method of communicating when it comes to more detailed discussions, what’s the best way to get everyone on the same page?

Here’s what we suggest:

1) Implement a Chat Program

The next best thing to talking, chat programs can provide you an instant real-time line of communication, but it’s important to have the right tools to be most effective. For instance, do you have a chat program that can record a transcript of your communication, so you can look back on it for reference? Having that history of a prior conversation may be advantageous when you need to recall what was said. Choose a chat program that keeps a log of your conversations so you, the business owner, can keep record of conversations and important communication back and forth.

2) Confirm with Email

Yup. Good old email is still a necessity. It’s probably the best way to confirm decisions that were made or instructions that were discussed over a chat program. Think of it this way: chat rooms are where you discuss the nitty gritty, the strategies, and brainstorm together. Afterward, email is where you send the notes, and confirm the overall decisions that were made, copying all parties involved.

3) Call for Clarity

No matter how many forms of text channels we use to confirm business decisions, hearing someone’s voice is still best. You can’t always pick up a person’s tone, sarcasm, seriousness, or sense of urgency over messages. Email and messaging unfortunately don’t portray emotions clearly, which is why it’s important to follow up with a phone call or conference if there’s any question about your digital discussions.
#ENnews #PSPinc #Blog #Advertising #OnlineMarketing #SmallBusiness #Marketing #B2B #BusinessTips #Telecommuting #RemoteOffice

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What is a Marketing Funnel?

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You may call it by a different name: Sales funnel, Marketing funnel, or Conversion funnel. No matter what you call it, your business needs a funnel. So what is a marketing funnel?

Basically, a marketing funnel is the theoretical journey a person takes towards a purchase or action. The path from awareness to action is, in essence, the marketing funnel.

There are three main stages of any marketing funnel: top of the funnel (TOFU), middle of the funnel (MOFU), and bottom of the funnel (BOFU).

TOFU: Awareness

The top of the funnel must start with awareness. Unless you’re a household name brand, you have to get your business name or product out there. A person can’t become a customer without being aware of who you are and what you do. This is the largest part of the funnel; it’s not where you’ll make money, but it is where you get people to enter your funnel and begin nurturing leads.

You can do this through marketing campaigns, social media, blog posts, or events and trade shows. At this stage you want to focus on getting your name in front of as many eyes as you can. Once someone has entered your funnel you want to keep them there until they are ready to take some desired action, like a purchase.

MOFU: Evaluation or Consideration

The middle of the funnel is where you start to get more targeted in your approach. You have their attention and now you need to nurture them until they are ready to take an action. Provide them with value through free downloads, podcasts, email marketing, and educational resources like your company blog or YouTube channel.

Give them enough information and show them the benefits of your company or product. Your goal in the middle of the funnel should be to get them to the intent stage where they start to show interest in taking action.

BOFU: Conversion

The bottom of the funnel is the most important step. This is where people decide if they want to take action or not. This means the job’s not over; you still need to give them one last push in the right direction.

Some great ways to do this could be through coupon codes, free trials or demos of your product, showing them reviews, or inviting them to an event. This is the final bit of information or incentive they need to take a desired action. The bottom of the funnel is also where a lot of leads drop off. It could be because they weren’t nurtured enough and thus don't have the right mindset or enough information to take action.

Conclusion

Get people into your funnel with broad marketing strategies that focus on awareness and not so much on selling. Nurture your leads by offering value and information so they can research and discover the benefits of your company. Once they’re ready to take action, be there to give them the last nudge they need to pull the trigger!
#ENnews #PSPinc #Blog #B2B #Marketing #OnlineMarketing #Advertising #SmallBiz #SmallBusiness #MarketingFunnel #LeadGen

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5 Fast And Easy SEO Tips To Boost Your Website

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1) Add Alt Text to Images

The alt text or “alternate text” is an attribute that is added to an image in case it doesn’t load. If an image doesn’t load or can’t be shown, the alt text will take its place. This is why it’s important to give your image a description as well as add relevant keywords in your alt text. When search engines crawl through your website, they will also crawl your alt text, which will make your images searchable and can help bring more traffic to your site.

2) Add Keywords in the URL

When creating a new page for your website it’s a good idea to put some extra thought into naming the URL. You want your URL to be short, memorable, and easy to spell, but you also want it to contain the most important keyword for that specific page. Consider the most important keyword relevant to the page content and try to insert it in the URL if possible. The rule is to keep it simple and make it count!

3) Utilize Anchor Text

What’s anchor text? Anchor text refers to any text, that when clicked, links you to another page on the same website or it can take you to a different website. It typically shows up with a blue underline beneath the text. You can utilize anchor text by adding links within paragraphs, headers, and more to direct visitors around your website.

4) Include Page Titles

All of the pages on your website should contain a title and a subtitle. Search engines crawl pages and organize their text by its importance to the page, almost like a text hierarchy. The structure of the page tells the search engine what the page is about and will help it rank your page correctly. Similar to the rules for URLs, try to include any relevant keywords in your titles without making them too complex.

5) Add Location Details

Is your company local? Do you serve certain parts of the city or state? Add location details on your website whenever necessary to benefit your local search results. When someone searches the web for something based on location, you’ll have a better chance of showing up on his or her radar.
#ENnews #PSPinc #Blog #Advertising #OnlineMarketing #SmallBusiness #DigitalMarketing #Marketing #B2B #SEM #SearchEngineMarketing #SEO

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Long-tail Keywords: Why they Matter

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Marketers and web designers have been talking about keywords for years now and there’s no doubt you’ve heard about it if your business is online. Keywords help companies target specific audiences and reach people at different stages of their search.

Keywords are NOT some magical tool that will boost your website to the top of the search result pages. But, if used wisely, and implemented into your website where they make sense, keywords can drive more of the right customers to find you.

So what are long-tail keywords?

When we say “keywords” we are referring to any word that has to do with a topic. If you’re a flower shop you would consider “flower shop” a keyword on your website.

Let’s take it a step further.

A long-tail keyword is actually a phrase that includes 3 or more words. In the example of a flower shop a long-tail keyword would be “flower shops near Pike Place Market” or “free delivery flower shops near me.”

See the difference?

These keywords do multiple things: They allow you to target a more defined group of people, they’re less competitive than shorter keywords, and they have a higher conversion rate. If someone needs to find a wedding florist in Maui, they may type in "flower shop" or "florist," or they may get more specific and type in something like "wedding florist in Maui." If you are a florist in Maui, it makes sense for you to target those long-tail keywords to attract people more primed to purchase.

Again, keywords are not magic; they are tools you can use to target your audience more directly. By implementing long-tail keywords into your website content, your pay-per-click ads, and your social media, you can increase your chances of finding your next customer.

Let’s recap. Long-tail keywords are:

• Easier to rank for.
• Have higher conversions.
• Allow you to target customers at different stages in their search.
#ENnews #PSPinc #Blog #Advertising #OnlineMarketing #SmallBusiness #DigitalMarketing #Marketing #B2B #SEM #SearchEngineMarketing

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Avoid Phishing Scams with these 4 tips

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Gone are the days of sketchy misspelled emails from distant places asking for money – those were truly simpler times. Now, phishing scams are increasingly more elaborate and require us to constantly pay attention to what we click on. So why are we still talking about email scams? It's because THEY WORK. As much as we’d like to think we're smarter than a scammer, and can easily spot a fraudulent email, many of us fall prey to advanced phishing techniques. Avoid phishing scams using these 4 tips.

1. Think Before Clicking Links
Even when emails contain your name or claim to know your passwords, take a moment to think before you click on any links. Phishing emails often contain exciting or upsetting news to invoke your emotions to take action quickly – and recklessly. Look first at the from email address. Does it match exactly with previous emails from your legitimate source? If not, it’s likely a scam. But it will likely look and feel exactly like it’s from a legitimate source because scammers are smart and think of every detail, even using logos from brands you trust. If you click on a link within the email, the website you go to will also look like the real thing, so beware! General rule is if the messaging is urgent, don’t click and don’t give out any information. Instead, go directly to the website you trust and use the contact info there to confirm the information and ask questions.

2. Look for Website Security
Tap into your suspicious side when browsing the internet or opening links in emails and always make sure a website is secure. Check to see if the website URL starts with HTTPS to confirm that it is secure before giving out any personal information. Web browsers will often warn you before you visit non-secure sites and NEVER download anything from suspicious emails or websites.

3. Protect Personal Information
Do not give out any personal information to websites that are not secure. If you buy products or fill out forms from suspicious websites, cybercriminals may get your credit card information. Be cautious when shopping or visiting sites, and always listen to your gut if something feels suspicious or sketchy.

4. Stay Informed
An easy way to remain on the offensive and protect yourself against phishing scams is to stay informed on new scams. Keep an eye out for news about potential scams online and do some research if you think you're being targeted. When you learn about scams early, you give yourself the best chance to avoid becoming a victim.
#PSPinc #Blog #Advertising #OnlineMarketing #SmallBusiness #DigitalMarketing #Marketing #PhishingScams #InternetScams #OnlineFraud #PhishingEmails

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