PSPINC Official Company Blog

Website Design Basics: A Beginner’s Guide

Nov

26

Today, a website acts as a potential customer’s first impression of your business, so a visually appealing website is vital. Your website’s design will play a large role in attracting visitors and encouraging them to take action, whether it’s buying your products or signing up for your email newsletter. Here are a few web design basics we think every business owner should know:

Less is More

While putting everything out there on your website is tempting, not everything needs to be on your website. By embracing a more minimalistic approach, you can create a more engaging and effective website. Prioritize clear and concise keyword-rich content, and use plenty of white space to improve your website’s overall readability and aesthetic appeal. Remember to choose relevant keywords for your business and target audience that naturally fit into your content and avoid keyword stuffing.

Prioritize Readability

One of the easiest ways to keep visitors coming and staying on your website is by making it easy to read. To do that, use:

Easy-to-read fonts
High-resolution images
Contrasting colors
Subheadings
Short paragraphs
Shorter sentences

Use Consistent Branding

Maintaining a cohesive visual identity across all pages of your website establishes a sense of professionalism and trust with your audience. To keep your brand consistent throughout your website, use:

A limited color palette that reflects your brand identity
Your company logo in your website header and footer
Consistent typography (font, sizes, line spacing, letter spacing, etc.)

Optimize for Mobile Devices

The majority of people use their cell phones to visit various websites today, so making sure your website is mobile-optimized is vital. A site that visually breaks on mobile will deter visitors from returning. In fact, search engines like Google will penalize sites that aren’t mobile-optimized by ranking them lower in search results, leading to decreased visibility and fewer visitors overall. The easiest way to optimize your website for mobile devices is to use responsive design elements and a grid system, which will ensure your site will adapt to different screen sizes.

While a well-designed website is vital for business owners today, designing a website as a non-designer can be intimidating; knowing your website needs updating or improving is easy, but knowing how to improve it isn’t always easy. That’s why many businesses trust companies like ours to build and design websites for them, making it easier. If you’re looking for professional design services for your website, check out our affordable web design packages.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#blog #branding #business #businesstips #design #digitalmarketing #ecommerce #marketing #marketingdigital #marketingtips #mobile #pspinc #searchengineoptimization #smallbusiness #tech #technology #web #webdesign #webdevelopment #website #websites

What’s New Newsletter Vol. 247 “How Professional Website Content Creation Can Boost Your Business”

Nov

21

Simply having a website for your business today isn’t enough. Thriving online today requires high-quality, engaging content that attracts visitors to your website and converts them into leads. Only then will your website make a real impact on your company’s bottom line. Outsourcing professional website content creation services benefits you by:

Improving SEO and increasing website traffic: Professional content creators know how to create content that isn’t just informative, but also SEO-friendly. Engaging, SEO-friendly content will also result in more website visitors.
Enhancing brand reputation: As a small business, establishing your business as a credible thought leader in your industry is vital, and professional content creation is one easy way to achieve that.
Increasing conversions: A mix of high-quality engaging content and more website visitors will better convert those visitors into leads and customers.
Saving you time: Content creation can be a time-consuming task, but hiring a professional frees up your time to focus on other aspects of your business.

Investing in professional content creation for your website is investing in the future of your business. Are you ready to take your website to the next level? Get started with one of our affordable website content creation plans, designed to help you grow your business.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#b2b #blog #branding #business #businesstips #content #contentcreation #digitalmarketing #ecommerce #marketing #marketingdigital #marketingtips #smallbusiness #tech #technology #web #webdesign #webdevelopment #website #websitecontent #websites #webtools

What’s New Newsletter Vol. 246 “eCommerce Solutions to Boost Your Business”

Nov

14

Over the last few years, a business’s online presence has become more important than ever. eCommerce boosts sales and takes your business to the next level by giving potential customers 24/7 access to your products and services, generating sales even when your physical stores are closed, and expanding your business to an international market. But with so many options available, choosing the right eCommerce platform isn’t always an easy decision.

That’s where we can help. Our eCommerce solution plans are perfect for businesses looking to set up their online shop to start selling their products online. Our plans support a variety of popular eCommerce platforms, including ShopSite, Shopify, WooCommerce, and Wix. Our plans are also affordable for businesses of all sizes looking to grow online. But if you’re looking for a more custom eCommerce solution, our expert team of developers can custom-build your website from the ground up to better fit your unique needs. Get started by checking out our eCommerce plans on our website.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#blog #business #businesstips #businesstools #digitalmarketing #ecommerce #marketing #marketingdigital #newsletter #pspinc #pspincwhatsnewnewsletter #sales #smallbusiness #tech #technology #web #webdesign #webdevelopment #website #websites #wix #wordpress

Generative AI: How It Can Help Your Business

Nov

12

In 2022, when OpenAI released ChatGPT, generative AI became popular, giving individuals and business people alike signed up to try out the new tool. Generative AI is a type of artificial intelligence (AI) that uses machine learning to generate text, speech, images, music, video, and even code. Today, businesses in various industries use generative AI for the many benefits it poses and has therefore transformed how businesses operate today.

Key Benefits of Generative AI

close up of a persona holding a smartphone displaying chatgpt

Idea Generation:

Content generation: Create content for blog posts, articles, and social media posts.
Design and prototyping: Create design logos, marketing materials, and product prototypes.

Increased Efficiency and Productivity:

Task automation: Automate repetitive tasks like data entries, report generation, and customer service inquiries.
Streamlined workflows: Frees up time to focus on more strategic business tasks.

Improved Customer Experience:

Personalized marketing: Deliver tailored marketing messages and product recommendations to customers.
Virtual assistants: Provide customer support 24/7 with AI-powered chatbots.

Free Generative AI Tools

While AI is continuing to grow and improve, there are many free generative AI tools that businesses everywhere are using to their advantage. A few examples include:

ChatGPT (AI search engine)
Gemini (Previously Google Bard) Google’s AI search engine)
DALL-E (Generative AI image tool)
Photoshop’s Generative AI Tools (Generative Fill and Generative Expand)
PlayHT (Generative AI audio tool)
Beethoven.ai (Generative AI background music tool)
Runway (Generative AI video tool)

Generative AI has the power to transform businesses of all sizes, and it already has. One of the biggest key benefits that generative AI has to offer business owners is that it cuts down on valuable time by creating content, automating tasks, and even personalizing users’ experiences. By harnessing the power of AI, businesses unlock opportunities for growth, innovation, and efficiency. As AI continues to evolve and improve, it’s essential for business professionals and owners alike to stay informed and explore how it can benefit them in the future.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#ai #artificialintelligence #blog #business #businesstips #businesstools #chatgpt #digitalmarketing #generativeai #machinelearning #marketing #marketingdigital #marketingtips #officetips #sales #smallbusiness #socialmedia #tech #technology #web

What’s New Newsletter Vol. 245 “The Power of Custom Web Development”

Nov

7

Website builders, while helpful and convenient, can often lack the flexibility and customization businesses need to truly stand out amongst the billions of websites available out there. That’s where custom web development comes in. Custom web development involves creating a website from scratch, making it easier to tailor your website to your specific needs and goals while giving your audience a unique and engaging online experience.

At PSPINC, we have years of experience delivering top-notch custom web development solutions to small businesses everywhere. Our expert developers will work closely with you to understand your unique requirements, resulting in a website that exceeds your expectations and gives your customers a superior online experience. Get started today by contacting us so we can discuss how we can help transform your online presence with custom web development.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#blog #business #businesstips #digitalmarketing #marketing #marketingdigital #newsletter #pspincwhatsnewnewsletter #searchengineoptimization #smallbusiness #tech #technology #web #webdesign #webdevelopment #webhosting #website #websitebuilder #websites

What’s New Newsletter Vol. 244 “Go Beyond Templates With Custom Web Design”

Oct

31

Your website is more important than ever today. As your digital storefront, your website needs to captivate users, drive conversions, and establish your brand’s identity. Well-known website builders are popular mostly because of how easy they are to use, but it ultimately results in many websites that look almost identical to each other, apart from company-specific verbiage and unique brand colors. That’s where custom web design can help.

Here at PSPINC, we understand the importance of a great website. That’s why we offer a variety of custom web design packages to fit your business needs and budget. Our web design team is experienced in helping small businesses grow online with exceptional custom designs, which is why we guarantee we’ll give you a website that is:

Custom-designed to tailor your specific needs and goals.
Easy to navigate for your visitors.
Visually appealing and up-to-date.
Search engine optimized (SEO) to help you attract more visitors.
Mobile-friendly to accommodate today’s mobile-first browsing habits.

Investing in custom web design is an investment in our business. A well-designed custom website will help you attract more customers, convert more of those visitors into leads, and grow your business online. Check out our custom web design packages to learn more and get started with our expert team today.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#blog #branding #business #businesstips #digitalmarketing #google #marketing #marketingdigital #marketingtips #pspinc #searchengineoptimization #seo #smallbusiness #tech #technology #web #webdesign #webdevelopment #website #websitebuilder #websites

WebdeXpress: How to Embed Social Media Pages Into Your Website

Oct

29

WebdeXpress is our easy website builder included with our premiere web and email hosting service, Dreamersi. Embedding your social media pages onto your website helps build trust and credibility while encouraging visitors to stay engaged and interact with your content.

How to Embed Your Instagram Page Into Your Website:

Log in to your Dreamersi account.
Open WebdeXpress.

Either Edit Page or Add New Page.

Add Page Title and URL (if adding a new page).
Open your business’s Instagram page.
Click on the Settings icon.
Click on Embed.
Click on Copy Embed Code.

Go back to WebdeXpress.
Click on Tools 🡪 Source code.

Paste HTML code.
Click on Save.
Click on Publish in the top right.

instagram page embedded on webdexpress website

How to Embed Your Facebook Page Into Your Website:

Log in to your Dreamersi account.
Open WebdeXpress.

Either Edit Page or Add New Page.

Add Page Title and URL (if adding a new page).
Open your business’s Facebook page.
Copy the link for your business’s Facebook page.

Go to this website: https://developers.facebook.com/docs/plugins/page-plugin.
Insert the link for your Facebook page into the Facebook Page URL on the form.
With the form, choose to add a width and/or height for your Facebook page embed.
Other options include:

Use Small Header
Hide Cover Photo
Adapt to plugin container width (checked by default)
Show Friend’s Faces (checked by default)

Click on the Get Code button.
Copy the iFrame codes.
Go back to WebdeXpress.
Click on Tools 🡪 Source code.

Paste both codes.
Click on Save.
Click on Publish in the top right.

facebook page embedded on webdexpress website

How to Embed Your X (Twitter) Page Into Your Website:

Log in to your Dreamersi account.
Log in to your Dreamersi account.
Open WebdeXpress.

Either Edit Page or Add New Page.

Add Page Title and URL (if adding a new page).
Open your business’s X page.
Copy the link to your business’s X page.
Go to this website: https://publish.twitter.com/#.
Insert the link for your X page into the What would you like to embed search bar.

Choose what kind of display you’d like for your X page embed:

Embedded Timeline
X Buttons

Select to add the Follow Button or the Mention Button.

Customize your embed display by clicking on set customization options.

For X buttons, customize by choosing to:

Hide username
Display with a large button.
Display the button in a different language (if you'd like to display your X button in another language other than the English default).

For the timeline, customize by choosing to:

Change the size of your timeline by inputting the height and/or width in pixels.
Display the timeline in light or dark mode.
Display the timeline in a different language (if you'd like to display your timeline in another language other than the English default).

x timeline display customization options

Click on the Copy Code button.

Go back to WebdeXpress.
Click on Tools 🡪 Source code.

Paste the HTML code.
Click on Save.
Click on Publish in the top right.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#blog #business #businesstips #businesstools #facebook #instagram #marketing #marketingdigital #pspinc #smallbusiness #socialmedia #tech #technology #twitter #wdx #web #webdevelopment #webdexpress #website #websitebuilder #websites #webtools #x

What’s New Newsletter Vol. 243 “Grow your Brand Online With Google Ads”

Oct

24

Google Ads helps you reach your target audience right when they’re searching for products or services like yours. With billions of users searching on Google every day, your business has the potential to reach a massive audience. But while many of us know how beneficial Google Ads can be to our business, it doesn’t mean we know how to create the most effective ad campaign possible. That’s where we can help.

Here at PSPINC, we offer a variety of digital marketing packages designed specifically to help you discover, reach, and connect with your customers online through Google Ads. Our team is full of experienced professionals who are trained to help businesses like yours create and manage effective Google Ads campaigns that deliver real results. Let us help you level up your marketing strategy by starting with one of our marketing packages, designed to fit your budget and needs.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#advertising #blog #branding #business #businesstips #businesstools #digitalmarketing #gogoleads #google #marketing #marketingdigital #newsletter #pspinc #pspincwhatsnewnewsletter #sales #seo #smallbusiness #tech #technology #web #website #websites

Click It Audio Plans with Unlimited Audio Uploads Now Available

Oct

17

We are pleased to announce an important plan change regarding our audio embedding service, Click It Audio.

With Click It Audio, harness the power of audio and voice to grab people's attention and leave an impact with print collateral - from product pacakging to business cards. Previously, all plans had limitations on the number of audio files they could upload to their account. With our latest upgrade, everyone can upload an unlimited number of audio files with all of our Click It Audio plans.

Level Up Your Audio Embeds with Click It Audio Pro

With Click It Audio Pro, analyze and review statistical data, customize the appearance of web embeds, add custom branding to QR codes, and utilize advanced text-to-speech features for a professional presentation.

If you're looking to share more information and grab your customer's attention, get started for free. Click It Audio lets users showcase their products are uniquely their own - in their own voice - try it today!

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#audio #audioembed #audioqrcode #blog #business #businesstips #businesstools #clickitaudio #digitalmarketing #marketing #marketingtips #pspinc #qrcode #sales #smallbusiness #tech #technology #update #web #webtools

What’s New Newsletter Vol. 242 “Join Our Business Mixer Next Week!”

Oct

17

Are you looking to expand your professional network and connect with like-minded people in the greater Seattle area? Join us for a business mixer at the PSPINC headquarters building next week focusing on strengthening the Japanese business community in the greater Seattle area. This exclusive event offers a great opportunity to meet new people, learn more about exciting industry trends, and explore potential partnerships. While we’ll be primarily conducting this event in Japanese, we welcome all English-speaking business professionals to join us as well.

Date: Thursday, October 24th

Time: 5:00 PM - 7:00 PM

Location: 1404 140th PL NE, Bellevue, WA 98007

Whether you’re a seasoned professional or you’re just starting your career in business, this mixer is the perfect place to make valuable connections. If you’d like to attend, please register in advance. The event is limited to just 30 people so register as soon as you can to get a spot!

Registration link: https://www.webdereserve.com/pspnetworking/118/eng

Registration deadline: October 21, 10 PM

About PSPINC Business Networking Events

Our networking events bring together professionals from a variety of industries. We organize these events with the goal of helping you make valuable business connections. We’ll also introduce you to people we think could be great contacts. Whether you’re attending alone or have never met our team, we’re here to help you connect with others. Please feel free to join us!

Contact Information:

info@pspinc.com

425-957-0808

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#b2b #bellevue #business #businesstips #digitalmarketing #event #eventregistration #japanese #marketing #marketingtips #networking #networkingevent #office #pspinc #register #sales #seattle #smallbusiness #technology #webdereserve

PSPINC Official Company Blog

freespace

Website Design Basics: A Beginner’s Guide

Less is More

Prioritize Readability

Use Consistent Branding

Optimize for Mobile Devices

What’s New Newsletter Vol. 247 “How Professional Website Content Creation Can Boost Your Business”

What’s New Newsletter Vol. 246 “eCommerce Solutions to Boost Your Business”

Generative AI: How It Can Help Your Business