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PSPinc will help your business thrive by providing for all of your technology needs. We offer a wide array of products, including Web & Email Hosting, Website Development, Email Marketing and Data Storage Solutions. Visit pspinc.com to learn more.

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Internal Links: Establishing Site Architecture

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What are internal links?

Internal links are hyperlinks that point to a subpage within the same domain. In other words, internal links point to another page on the same website.

Why do you need internal links?

Internal links fulfill a few different purposes. They provide site architecture by linking web pages to each other and creating pathways within your website. These pathways are beneficial for users and for search engines like Google. Internal links allow Google to crawl through your website content easily, and helps the Google crawl bot make connections between subpages. The anchor text used on these links can also tell Google bots why certain pages are relevant to search terms. Internal links are a critical piece of your website’s search engine optimization (SEO).

For users, internal links provide a way to navigate the website. Having the appropriate internal links on each of your web pages can keep a user on your website longer. This in turn can lead to positive user behavior on your website, which will be relayed to search engines and help with rankings.

What makes a good internal link?

• Ideally, internal links should be at the start of a page so that a click is more likely.
• The anchor text of an internal link should offer insight into what the user can expect once they click.
• The internal link should expand, add to, or match the topic of the page it’s linked from.
• The quantity of links on a page should be limited to a helpful amount and not be overdone.
• Internal links should not be in the footer or sidebar.
#ENnews #PSPinc #Blog #Marketing #Advertising #B2B #SmallBusiness #OfficeTips #SEO #SearchEngineOptimization #Link #Hyperlink

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PSPinc builds for you!

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We've been serving our customers for 30+ years! We build software to fit your specific needs and help you grow your business.
#EnNews #Pspinc

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Try Pilot SBT

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Try Pilot SBT
Pilot SBT offers FREE sales and customer support solutions for all types of business.

Give It A Try!

https://www.pilotsbt.com
#EnNews #Pspinc

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Traveling? Check out these great resources!

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Traveling? Check out these gre... Traveling? Check out these gre...
#EnNews #Pspinc

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Click It Audio now supports QR codes!

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Click It Audio now supports Q...
Grab the attention of your visitors by introducing audio on your website!

Click It Audio now supports QR codes!

https://www.clickitaudio.com
#EnNews #pspinc

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2019 Tech Trends: Increased Cyber Threats

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We’ve been talking about tech trends for 2019 and all the exciting advances in technology, including increased speed and connectivity of our gadgets. But all this advancement comes with a price as we become increasingly vulnerable to cyber attacks.

In 2017, Equifax had a breach that affected sensitive personal information for 143 million customers. In 2018, information was hacked from 50 million Facebook users and 500 million customers of Marriott and Starwood hotels.

According to cybersecurityventures.com and cybintsolutions.com, 64% of U.S. companies have experienced web-based attacks, 62% experienced phishing and social engineering attacks, 59% experienced malicious code and botnets, and 51% experienced denial of service attacks. Hackers are getting more organized and sophisticated, so what can we do to protect our data?

In business, we must understand there is no such thing as “hacker safe” data. Just as a thief can break the window to steal your cash register, hackers can break the security measure you have in place. In our buildings, we install security systems and place valuable items like cash and expensive merchandise in secure locations. So what do we do with our equally valuable client data? Simply hoping nobody will steal it from your database is not the right answer. And it’s imperative you have a plan in place in the event your data does get hacked – even if you think you have all the right security measures in place.

If you don’t know where to start, consult an expert or call us at PSPinc for more help to secure your data and come up with a plan. At the basic level, make sure your customers’ important data is stored in a secure database, preferably encrypted, and have tools that monitor who’s accessing the data. Do not give a critical password to a bunch of employees, and do not keep the password on a Post-It note by your desk. If you notice anything suspicious, go back and check your data access activity logs.

With our way of life becoming more virtually connected, we have to embrace the responsibilities and potential threats that come with it. Always be prepared!
#ENnews #PSPinc #Blog #Marketing #Advertising #B2B #SmallBusiness #OfficeTips #2019 #NewYear #TechTrends #Technology #2019Tech #CyberThreats #CyberSecurity

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5 Fast Bloguru Facts

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5 Fast Bloguru Facts
Blogs are completely ad-free
Designed to be search engine friendly
Automatically post to Twitter, Facebook, and your website
Simple photo and video uploads
Unlimited storage space

https://www.bloguru.com
#ennews #blog #smallbusiness #2019 #pspinc

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2019 Tech Trends: 5G is Here

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Do you remember a time when pictures would download bit by bit and we were all amazed at how fast our internet had become, so much so, we could see images online instead of just text? How quickly we’ve forgotten those exciting times – now with instant downloads and streaming video. Well, it’s time to buckle up and get ready for even faster internet speed because 5G is coming to town!

5G is a new generation of cellular communication standards – the fifth generation, if that wasn’t already obvious. As the successor of 2G, 3G, and 4G (or LTE / WiMax), 5G is going to speed things up quite a bit.

But how much faster will it be, really? Well, without getting technical, download speeds will go from minutes to seconds and even milliseconds. For example, it would take about 10 to 20 seconds to download a 1-minute video on your smartphone with 4G, but with the new 5G connection, your download would be 0.001 second or less! Downloading hi-quality streaming videos will go from several minutes to a matter of seconds. It will also reduce lag time for things like web searches, giving you more immediate responses.

All service providers have begun rolling out 5G throughout the world. In the latter half of 2019 into 2020, major cities will have 5G service ready for you. In Japan, 5G will be available just in time for the Tokyo Olympics!

But wait - are YOU ready to get 5G service on your device? Not quite. Unfortunately, living in an area where 5G is available isn’t enough. Eventually, you’ll have to upgrade to a device that is 5G compatible.
#ENnews #PSPinc #Blog #Marketing #Advertising #B2B #SmallBusiness #OfficeTips #2019 #NewYear #5G #TechTrends #2019Tech #Technology

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How does Click It Audio work?

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How does Click It Audio work?
Click It Audio works by embedding a small snippet of code within your website that loads a simple audio player button.

Click the button and listen!

To learn more about how it works visit https://www.clickitaudio.com
#ennews #pspinc #clickitaudio

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2019 Tech Trends: Virtual Money Exchange

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Money is defined in Wikipedia as “a medium of exchange, a unit of account, a store of value and sometimes, a standard of deferred payment.”

Let’s talk about money -- literally and virtually. Transactions boomed with the rise of credit cards, but with the convenience of emerging “digital wallet” programs like Apple Pay, PayPal, Venmo, Google Wallet, and Facebook, we're heading into next-level consumerism.

Money has always been exchanged with cash, checks or cards, but this year we’ll see the rise of the digital transaction. According to Juniper Research, in 2019 an estimated 2.1 billion consumers will make payments or wire money via digital wallets, a growth of almost 30% over 1.6 billion users last year.

The biggest difference between your credit/debit card and the digital wallet is really in the ease of transaction. If a friend or merchant has an account with your digital wallet provider, such as PayPal, then you can easily wire them money using their name or email. No need for the merchant to run your credit card number through a machine. And no need to give your friend cash to split half the dinner bill. Or write your nanny a check for her services. The digital wallet system cuts out a step and can be done from anywhere at any time for your convenience.

The most recognizable service is PayPal. But the major banks are in the game now, forming an alliance and launching a similar service called Zelle. Missing out on an opportunity from PayPal, Apple Pay, and Google Wallet, these banks (Bank of America, BB&T, Capital One, JPMorgan Chase, PNC Bank, U.S. Bank and Wells Fargo are the owner of the service company) are also making your 2019 transactions quick, easy and secure!
#ENnews #PSPinc #Blog #Marketing #Advertising #B2B #SmallBusiness #OfficeTips #2019 #NewYear #DigitalWallet #PayPal #Zelle #GoogleWallet

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