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A brand and a company, while used interchangeably, are not the same. A company is the name of an organization that engages in business activities, lik...
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Making it today in business can be difficult. And one of the reasons why is because of how competitive the small business world can be. The best way t...
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Starting and building a business isn’t always the easiest thing to do. But it’s easier if you start with one thing first. For example, Pacific Softwar...
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When selling products, it’s essential to always think about the sales cycle from the customer’s point of view. Many content management systems (CMS) h...
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When marketing your business, a lot of business advice tells you to stand out among your competitors. After all, you want to give potential customers ...
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If your business sells online, a great e-commerce site isn’t the only thing you need to be successful. Like every sold offering, you also need to mark...
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Have you heard of an elevator pitch? It’s the idea that if you got into an elevator with an investor, what would you say to try to sell to them? It sh...
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For small businesses that sell online, a great e-commerce site is essential. While there’s still something to be said for brick-and-mortar stores, the...
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Brand loyalty is what every company wants. While the main goal is to increase sales, it’s much easier and cheaper to get customers that continually co...
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Online forms are largely used by businesses for a variety of business and marketing purposes. They’re much more modern compared to paper forms and sim...
