Seattle Business Networking Blog

How does your product or service resonate with your buyer's emotions?

You have surely heard it before: PEOPLE MAKE BUYING DECISIONS BASED ON FEELINGS & RATIONALIZE that Decision WITH FACTS. Feelings are not the only puzzle piece but they play an important part in your prospects understand of what you offer.

I hear clients say to me "I want to do this right. It is important that we look professional. My boss wants the WOW factor."

What do your clients say to you? Do your existing marketing materials address your client's buying emotions as well as supply the facts that help them justify their purchase?


You may be thinking - I sell to companies and companies don't feel: companies purchase - but it is people that decide.

A few points to ponder:

When you present the benefits, not features, of your service or product you are calling on emotion.

Pictures and images evoke emotional responses and ah ha moments.

Story telling taps into emotion.


Think about your last purchase - was it based on price, perception or did you want to be part of the group that was buying that product or service.

Emotions Move Us.

Jeela Ganje, Skyline Pacific NW, "We help you with your Trade Show and Event Marketing."

Links from my research that may be of interest to you:

http://blogs.mccombs.utexas.edu/mccombs-today/2010/04/do-you-make-buying-decisions-based-on-logic-or-emotion-a-tale-of-two-chickens/

http://www.zencartoptimization.com/2009/08/25/consumer-buying-emotional-drivers/

http://www.contentfactor.com/blog/what-did-don-draper-know-we-may-have-forgotten-part-1

http://sales20network.com/blog/?p=180

Seattle Executives Association will be an exhibitor at the Grow Your Business Expo '10, sponsored by The Puget Sound Business Journal.

Members participating in the trade show include Acacia Florist, American Drapery, Blind & Carpet, DataSite Business Archives, DialPro Northwest, Integra Telecom, On-Hold Concepts, Pacific Software Publishing, Inc., Payroll Solutions, Personnel Management Systems, Inc., Point to Point Transportation, Skyline Pacific Northwest, Sundance Energy Services, The Cartridge Family and Turk's Head.

Thursday, November 4th, 2010
8:00 AM - 2:00 PM
Bell Harbor Conference Center

This special offer from American Solutions for Business for all members of Seattle Executives is available next week only - that's September 27 through October 1.

Jeannette Adams Gorman and Ron Allen of Socius Law Group PLLC were awarded their membership plaques at yesterday's Seattle Execs meeting. Their mentor, David Fox of Wells Fargo Advisors made the presentation.

Andrew Didier of Pure Water Technology of Puget Sound was one of our member speakers at today's Seattle Executives Associate meeting.

The Seattle Execs Holiday party is Saturday, December 4 at the Crowne Plaza Hotel. A block of rooms has been reserved at special pricing for Friday, December 3 and Saturday,December 4. Contact Beth Harwood to book your reservation.

Three members of Seattle Executives Association made the Puget Sound Business Journal's 2010 list of Top 100 Fastest Growing Private Companies.

Gravity Payments, #46
Cobalt Mortage, #54
Pacific Software Publishing, Inc., #65

CONGRATULATIONS!

Ken Hoving of PSR - HVAC & Mechanical Services achieved his new member plaque at SEA meeting yesterday.

Wally Amos known for Famous Amos Cookies was the guest speaker at IEA luncheon on Wednesday. Pictured with Mr. Amos is John Huey of Viking Bank

Lisa Woodstock of On-Hold Concepts has been elected to the International Executives Association Board of Directors. This is great involvement for Seattle Executives Association!