PSPINC CEO Kenichi Uchikura's Blog

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Pacific Software Publishing, Inc. (AKA PSPINC)
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Car Dealership in the USA

Aug

1 tweet

It is common for dealerships to charge over manufacturer's sticker price (also know as MSRP ... Manufacturer's Suggested Retail Price ) for the car. Especially when it come to rare cars. This is more common for the US cars especially for FORD.

For instance the car above ... Ford Focus RS often sells for thousands over the MSRP. It is a free market, so manufacturer's cannot tell dealer what they can charge for cars. But it is a huge turn-off for me.

#marketing #pspinc #pspinc30 #valueproposition