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Veblen Effect

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Veblen Effect
Something you should know.

Abnormal market behavior where consumers purchase the higher-priced goods whereas similar low-priced (but not identical) substitutes are available. It is caused either by the belief that higher price means higher quality, or by the desire for conspicuous consumption (to be seen as buying an expensive, prestige item). Named after its discoverer, the US social-critic Thorstein Bunde Veblen (1857-1929).

Read more: http://www.businessdictionary.com/definition/Veblen-effect.html
#pspinc #opinionstand #pompomwashere #valueproposition #marketing #dreamersi #pompomishere #feebackonpilotsbt #postinheaven #kiroboto

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Newsletter Vol 45

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Newsletter Vol 45
Omotenashi

Omotenashi is a Japanese term used to describe a type of entertainment. It essentially means to please your guest. It is not something you need to work hard at, you can be trained to please your customers. Here are some things you can employ within your business.

* Smile at your customers
* Say “Arigato” or “Thank you”
* Call customers by their name
* Make eye contact
* Be honest
* Be sincere
* Answer questions by starting with “Yes” or “No”
* Start sentences with “Please …”
* Read between the lines
* Do not interrupt customers
* Do not talk too much
* Dress professionally

These will make your customers feel much more welcome and feel as if they are not being treated like “just another customer". It is important for customers to feel that they are special. This is what Omotenashi is all about. It is also important that you do this from your heart.

I was on one of the airlines crossing the Pacific. When I asked for something from a cabin attendant, she smiled and communicated with me. Though when she turned around, I could tell she was not smiling any more - she was acting. Acting is fine, just do not let the customer know.
#KenUchikuraNewsletter #pspinc #dreamersi #pompomwashere #opinionstand #postinheaven #feebackonpilotsbt #pompomishere #kiroboto #marketing #valueproposition

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Custom Card Design and Creation

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Custom Card Design and Creation
We do have staffs in Bellevue and San Diego who can design a card, posters, banners. This image above is a card created by our designer.

If you are interested in designing service of PSPinc, please contact us at 1-800-232-3989 or 425-957-0808 or info@pspinc.com
#pspinc #pompomwashere #opinionstand #dreamersi #valueproposition #marketing #pompomishere #feebackonpilotsbt #postinheaven #kiroboto

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Free CRM for your company!

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Free CRM for your company! Free CRM for your company!
Try PSP PILOT ... Is is a free CRM software you can use.

https://pilot.pspinc.com/
#PSPPlotCRM #FreeCRMSoftware #pspinc #marketing #valueproposition

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Ken Uchikura Newsletter Vol. 44

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Ken Uchikura Newsletter Vol. 44
Apology

I am not really happy about the way people give an apology. When you say “I am very sorry to people offended by my action.”, you are not apologizing to all, you are giving an apology only to people who are offended. That means, you are not 100% feeling apologetic. Unfortunately, I hear this a lot. Also, when people apologize, they are apologizing only because of the consequences resulted from their action. That means, they are not sorry for what they have done. They are sorry that they did not get away with it.

Also, when you explain why you did what you did...that should not be a part of the apology. That is an excuse and should not be a part of an apology. Here are the ways to give an apology, I read, that usually will be well received. I read this in the article* which is listed below.

1. An expression of regret.
2. An explanation of what went wrong.
3. An acknowledgment of responsibility.
4. A declaration of repentance.
5. An offer of repair.
6. A request for forgiveness.

The offer of an apology must be 100% and not motivated by the consequences. That is what is missing a lot of the time by the people giving an apology. You should not offer any apology if you are not truly sorry. If you believe in your action, you should have guts to stick with it whether you are popular or not.
#pspinc #dreamersi #pompomwashere #opinionstand #pompomishere #postinheaven #feebackonpilotsbt #valueproposition #marketing #kiroboto

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I am a carpet cleaner today.

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Before Carpet Cleaning Before Carpet Cleaning After You can tell the differenc... After
You can tell the difference, can't you?
I used the RugDoctor to clean some of the spots on the carpet at our office.
I think I did a good job. No, it was all machine.
Providing better working environment for everyone.
#pspinc #dreamersi #pompomwashere #opinionstand #postinheaven #feebackonpilotsbt #pompomishere #marketing #kiroboto #valueproposition

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Ken Uchikura Newsletter Vol. 43

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Ken Uchikura Newsletter Vol. 43
How to Avoid Carelessness

Many accidents happen when people do something without really thinking through what they are doing. To avoid an accident, one needs to know:

1. The purpose of what they are doing.
2. The consequences of what they are doing.
3. Clear understanding of the processes.
4. Proper testing procedures to verify changes.
5. Have solid plans B and C if things go wrong.
6. Clear and timely reporting processes.

Before you begin any process, you need to evaluate how important the process is and based on the importance, you need to carefully plan the action.

When you ride a Japanese train and if you ever have a chance to see the driver, you will notice every signal, every crossing, every points he will raise the hand and point and verify they are clear. Does it make any difference in the safety of the system? I believe it does. That is why Japan’s rail system is the safest in the world.

Careless mistakes happen when people act without proper planning and a procedure to follow. My company hosts websites and we must do hundreds of maintenance tasks and each task can cause the system to go down. I am trying very hard to create the system that we can rely on to continue the service. I is a lot of work.
#KenUchikuraNewsletter #pspinc #dreamersi #pompomwashere #opinionstand #postinheaven #feebackonpilotsbt #pompomishere #kiroboto #marketing #valueproposition

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We can take care of your Internet.

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We can take care of your Inte...
With the best customer support for your Domain, email and web hosting, you can focus on your business. To find out, call us at 1-800-232-3989 or 425-957-0808.

https://www.dreamersi.com
#pspinc #dreamersi #pompomwashere #opinionstand #postinheaven #feebackonpilotsbt #kiroboto #marketing #pompomishere #valueproposition

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GrandPad

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Keep It Simple and Stupid K.I.S.S. Keep It Simple and Stupid
K.I.S.S.
Tablets design for elder people.
Countries like Japan has so many elderly people, there is a market for products like this. My mother is just switch to a smartphone that is designed for elders. She is still having difficulties using it.
#pspinc #dreamersi #opinionstand #pompomwashere #postinheaven #feebackonpilotsbt #kiroboto #marketing #pompomishere #valueproposition

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Norman Door

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Do you push this door or pull? Do you push this door or pull? Do you push this door or pull? Do you push this door or pull?
Push or Pull ... I came across the door today that is completely opposite of what the door should behave.


#pspinc #dreamersi #opinionstand #pompomwashere #postinheaven #feebackonpilotsbt #kiroboto #marketing #pompomishere #valueproposition

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