My Newsletter Vol. 28

When you explain your product and service to someone, you assume that someone has some basic knowledge about the product, service, industry and so on. A lot of times, without those basic pieces of knowledge, your explanation makes no sense to someone. Over 20 years ago, I had the honor to provide translation to Dr. Nicholas Negroponte at COMDEX to about 500 Japanese computer professionals. Dr. Negroponte is the founder of MIT Media Lab and he was going to talk about digital video streaming. This was before the Internet.

They're supposed to be 3 translators providing translation but 2 others did not show up, so I had to do the translation all by myself for an hour. So before his session had begun, I introduced myself to Dr. Negroponte and asked if there is something I should know about what he was going to say. He said “I am not going to talk technical things. Also, I talk very slow, so you should have no problem.”

Then the session has started. For the first few minutes, he introduced himself and what he was working on. I had no problem translating. Then he started to talk about digital video streaming ... He completely lost me. For the next 60 minutes, I really had no idea what he was saying. That was the longest 60 minutes of my life. I really felt bad for those who had to listen to me for 60 minutes.

I was told I did a good job translating from some of the people attended the session. I am sure Dr. Negroponte spoke at a very elementary level, but his elementary level was a lot higher than what I was able to translate.

My point here is that “please do not assume your audience understand your language.”


Prepare your speech like when you are talking to your mother or even grandmother.
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My PSPinc / Payment System

Dear Valued PSPinc Customer,

This email is to inform you that our PSP Pay service is becoming My PSPinc. You will still be able to manage all your current services, as well as some new ones. This transition will benefit you in 3 major ways:

1. Store credit card information for auto pay.
2. Set up monthly recurring payments.
3. You can browse & buy any PSPinc service.

An email containing your new login and a one-time password will be sent to you soon!

Contact Us

Thank you for choosing PSPinc as your online service provider. If you have any questions or concerns please call us at 1-800-232-3989 or email psp_service@pspinc.com
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My last day in Tokyo.

Cloudy Tokyo
I am flying back to Seattle this evening.
I have few things to do before I head to the airport.

I have been away for two weeks and there are a lot of thing I need to do.
There are only so much I can do with iPad.
I need to get back on my Mac and write down what I need to do.
#valueproposition #pspinc #marketing #dreamersi #postinheaven #kiroboto #feebackonpilotsbt #pompomwashere #pompomishere #opinionstand

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Good Morning from Tokyo

36th Floor Hotel New Otani
Otani Club Floor
Nice View
It has been a busy but productive trip so far.
I will leave Japan tomorrow afternoon.
Until then I have few more meeting.
I hope to do little shopping around noon today.

Tomorrow I hope to buy some Omusubi (おむすび), Japanese rice balls for my office. I have a few hungry children to feed.
#pspinc #valueproposition #TokyoJapan #NewOtaniTokyo

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Discord

I learned about this messaging tool today.
Many young people do not use Skype any more and starting to this app.
I will try it out when I go back to Seattle.
#Discord #marketing #pspinc #valueproposition #dreamersi #feebackonpilotsbt #postinheaven #kiroboto #pompomwashere #pompomishere #opinionstand

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Arrived at Rainy Tokyo

Tokyo Station
Shinjyuku Downtown from my Hotel
I traveled from Omari Ichinomiya to Tokyo today.
It is very cool 70F out and raining. I like it.
#pspinc #valueproposition #marketing #dreamersi #feebackonpilotsbt #postinheaven #pompomwashere #kiroboto #pompomishere #opinionstand

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This may turn out to be a next big thing...

It i sunder development ... I will let you know what it is when it is ready for market.
#marketing #pspinc #valueproposition #dreamersi #postinheaven #pompomwashere #feebackonpilotsbt #kiroboto #pompomishere #opinionstand

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Lunch with a lady with great network...

I had lunch with a business lady who has a great network in Japan. I will explore business with her.
#pspinc #marketing #valueproposition #dreamersi #postinheaven #pompomwashere #feebackonpilotsbt #kiroboto #pompomishere #opinionstand

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Time rental is in ...

Many people do not own a car any more ... they rent as they need it even in Japan.
#valueproposition #pspinc #marketing #dreamersi #postinheaven #pompomwashere #feebackonpilotsbt #kiroboto

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Business Opportunities

I ask, I listen, I ask again, I think ...
There are bu=sinless opportunities everywhere.
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