How Can Businesses Effectively Utilize the Internet?

While it’s common for individuals to use the internet, businesses approach internet usage with entirely different goals and strategies. This week, we’ll explore key points for businesses to consider when utilizing the internet effectively.

The Internet as a "Medium for Information Dissemination"
The first point businesses must understand is that the internet serves as a medium for information dissemination. Companies use the internet to communicate their services, products, and philosophies to general users and other businesses. For example, by sharing information through websites, blogs, and social media, businesses can enhance brand awareness and attract new customers.

The Internet as a "Medium for Communication"
Beyond being a platform for information sharing, the internet also functions as a two-way medium for communication. Tools like email, chat systems, and online conferencing enable seamless communication between businesses and their customers or partners.

The Key to Business Internet Use: The Importance of Domains
The greatest difference between personal and business internet use lies in the strategic use of domains.

Domains are the foundation of a business’s identity on the internet. By obtaining a unique domain that includes the company name or service name, businesses can convey trustworthiness and professionalism. For instance, my company, Pacific Software Publishing, Inc., operates under the domain PSPINC.COM. This domain is not just an address but a vital component of the company’s brand.

Here are some benefits of owning a business domain:

• Enhances Credibility: Projects a professional image to customers and partners.
• Promotes Brand Consistency: Unifies websites and email addresses, reinforcing brand recognition.
• Boosts Competitiveness: Differentiates the business from competitors.

How to Leverage Your Domain: Two Fundamental Uses
Once a domain is secured, businesses must decide how to maximize its utility. Typically, this involves two main roles:

1. Managing a Corporate Website: A domain is used to establish an official corporate website. Here, companies can showcase their products and services, communicate their philosophy, and share job openings, among other purposes. A website acts as the “face” of the business, building trust with customers and partners alike.
2. Using Custom Domain Email: Registered domains can be used to create professional email addresses (e.g., info@yourcompany.com). This not only instills confidence in customers and partners but also helps address spam and enhances security.

Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura＠pspinc.com
Twitter | Facebook | Linked In

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ABOUT PSPINC

PSPINC (Pacific Software Publishing, Inc.) is a technology company based in Bellevue, Washington, USA. Founded in 1987, PSPINC provides web hosting, email hosting, and other internet-related services to businesses and individuals worldwide.

In addition to its hosting services, PSPINC also offers website design and development, domain registration, and online marketing services. The company has data centers located in the United States and Japan, and it offers multilingual support to its customers.

PSPINC has a strong focus on customer service, and it has received numerous awards and accolades for its quality of service over the years. The company is committed to staying up-to-date with the latest technology and industry trends in order to provide the best possible solutions for its customers.

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Happy Thanksgiving! The Holiday Sales Season Has Begun in the U.S.

Tomorrow is Thanksgiving, one of the most widely celebrated holidays in the United States. It’s a day when families and friends gather to enjoy a festive meal, often featuring turkey as the centerpiece. And as soon as Thanksgiving is over, the largest shopping season of the year officially begins!

Black Friday and Cyber Monday
The day after Thanksgiving is known as Black Friday, marked by massive sales at shopping malls and online stores. Following closely, the Monday after Thanksgiving is Cyber Monday, focusing on online shopping deals.

In recent years, some shopping malls have started their sales right at midnight after Thanksgiving. After enjoying Thanksgiving dinner, many people head to the malls to participate in these late-night sales. It’s not uncommon to see long lines forming, even in the middle of the night, as shoppers try to snag popular items.

Then vs. Now: Changing Christmas Shopping Trends
In the past, many stores would hold sales and remain open even on Christmas Day. However, as the culture of prioritizing family time has grown stronger, more stores now choose to close on Christmas.

For example, Costco designates Christmas Day as a complete holiday, giving employees time to spend with their families. Similarly, major retailers like Target and Best Buy increasingly close their doors to celebrate the occasion.

On the other hand, online shops remain available even on Christmas Day, offering a convenient option for those who may have forgotten to buy a gift or are looking to treat themselves after the holiday.

Hot Deals to Look Out For

• Electronics: Major discounts on TVs, smartphones, and laptops, with Amazon and Best Buy leading the charge every year.
• Fashion: Clothing brands like GAP and Old Navy offer discounts of 50% or more.
• Toys: Target and Walmart feature early-bird deals on toys for kids.
• Midnight Mall Sales: Popular malls like Westfield and Simon Malls often start sales at midnight, creating a unique shopping experience.

Impact in Japan
In recent years, more shoppers from Japan have been taking advantage of these sales. Many U.S. online stores now offer international shipping, allowing Japanese customers to purchase discounted items directly. However, it’s important to be mindful of shipping fees and customs duties.

Interestingly, we're also starting to see Japanese stores holding their own Black Friday sales despite Thanksgiving being a U.S. holiday. 

Thanksgiving is a day for showing gratitude to family and friends, but the day after is often about finding the good deals and treating oneself. Do you have anything you have your eyes on for this year’s sales?

Wishing everyone a wonderful Thanksgiving and an exciting shopping season!

Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura＠pspinc.com
Twitter | Facebook | Linked In

__..-･**･-..__..-･**･-..__..-･**･-..__..-･**･-..__

ABOUT PSPINC

PSPINC (Pacific Software Publishing, Inc.) is a technology company based in Bellevue, Washington, USA. Founded in 1987, PSPINC provides web hosting, email hosting, and other internet-related services to businesses and individuals worldwide.

In addition to its hosting services, PSPINC also offers website design and development, domain registration, and online marketing services. The company has data centers located in the United States and Japan, and it offers multilingual support to its customers.

PSPINC has a strong focus on customer service, and it has received numerous awards and accolades for its quality of service over the years. The company is committed to staying up-to-date with the latest technology and industry trends in order to provide the best possible solutions for its customers.

__..-･**･-..__..-･**･-..__..-･**･-..__..-･**･-..__