Blog Thread
- Expectations of non-Japanese restaurants
Japanese Sake : All Japan News,Inc
https://en.bloguru.com/JapaneseSake_AllJapanNews
introduction
By All Japan News,Inc
Yuji Matsumoto
Master Sake Sommelier
Finalist of the 2nd World Sake Sommelier Competition. Graduated from Keio University Faculty of Law, Department of Political Science. Worked for Nomura Securities for 10 years. Former president of California Sushi Academy Former chief of planning dept. at Mutual Trading. Currently working for Kabuki Restaurant Corp. as a Beverage Manager of Sake.
Kosuke Kuji
Fifth Generation / Brewery Owner
Nanbu Bijin, Inc.
Born May 11, 1972. Entered Tokyo University of Agriculture's Department of Brewing and Fermentation. In 2005 became the youngest person ever to receive the Iwate Prefecture Young Distinguished Technician Award. In 2006 was selected to be a member of the board of trustees of his local alma mater, Fukuoka High School. Currently is featured in a number of media outlets including magazines, radio, and television.
*Positions of Public Service: Chairperson, Cassiopeia Corporation Youth Conference; School Board Member, Fukuoka High School, Iwate Prefecture, Vice-Chairman, Technology Committee, Iwate Prefecture Brewers and Distillers' Association.
Ayaka Ito
Owner of BESHOCK Ramen Sake Bar
Born in Nagoya, Aichi prefecture. Started going abroad including the US, Canada, and South Korea to study and deepen knowledge while still in high-school. Encountered with Japanese sake in Tohoku, while being involved in a long-term volunteering activity for the Great East Japan Earthquake. Sake of Miyagi, a famous region for sake making, was so impressive- ”I didn’t know such delicious domestic sake existed in Japan!” BESHOCK was opened in San Diego to let the world know the goodness of Japanese sake and Japanese cuisine for a responsibility as a specialist/Sake sommelier.
Ryuji Takahashi
Regional Sake Specialty Store "Ji Sakeya" Owner, Master Sake Sommelier, Shuto-Meijin, and the charismatic guru of ordinary sake.
Plans and manages events and seminars with his own unique flare to introduce the appeal of Japanese sake and cuisine, unaffected by the latest trends, while managing a jizake retail store.
David Kudo
Sake Sommelier
Master Sake Sommelier
President, All Japan News Inc.
Born Kita-Akita City, Akita Prefecture. Took over as Executive Officer of the Japanese Food Trend News founded in 1991, when the predecessor was assigned back to Japan. Currently distributed as Japan Restaurant News (20,000 issues published electronically) in North America, Japan, and Southeast Asia.
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Expectations of non-Japanese restaurants
By Yuji Maatsumoto
I was blessed with an opportunity to attend a lecture targeting salesmen for a wholesaler of Japanese food products in the U.S. The attendees handle various Japanese food products including sake. The theme of the lecture was not so much about the consumer’s question of “Which sake to buy,” but centered more on how to get chefs / restaurant owners, not limited to Japanese cuisine by non-Japanese restaurant owners / chefs, to purchase sake?
First, it’s important to determine what type of cuisine is served, targeting whom.
Seafood
Steak
Italian
Chinese
Korean
French
The beverage is narrowed down with the understanding that depending on the cuisine served, the sake to be offered will change accordingly.
Secondly, check to see the prices of popular and top-selling wines for that restaurant.
To start, it’s important to start with a price set that’s appropriate for their target audience.
Thirdly, have the staff understand it’s appropriate to serve sake in wine glasses.
Fourth, the servers discussed how to explain the characteristics of each sake brand, and how to determine the compatibility of each brand with the cuisine.
Unfortunately, sake still has not become widespread to the point that shelving them in stores will be enough to sell the brand on its own. The reality is, sake is still a product to be sampled by customers following recommendations by servers. Until now, sake was mostly consumed in Japanese restaurants. In the future, we’d like to anticipate sake sales to non-Japanese restaurants as well.
日本食レストラン以外への期待
先日米国のある日本食の卸業者のセールスマンを対象に講義をする機会に恵まれた。受講者は日本酒も含めて多々ある日本食材を取り扱っている方々である。講義の内容は一般消費者の知りたい「どの酒をかったらよいか」というよりもいかに非日本人の日本食に限らないオーナー/シェフに日本酒を買ってもらえるかを中心においたものにした。
まずは、第一は対象とする店がなんの店なのかを知ること。
－シーフード系
－ステーキ系
－イタリアン系
－中国系
－韓国系
－フレンチ系
これによってオファーする酒が全く変わってくることへの理解と銘柄の絞り込みをする。
第二に、そこに置いてある売れ筋や人気のあるワインがいくらで売られているかを見る。
－要はそこの客層にあった価格のものをぶつけること
第三に、ワイングラスでも飲ませることができることを理解してもらえる。
第四に、サーバーに対してどのように商品特徴を説明させ、また食事との相性をトレーニングしていくかの方法論について講義した。
まだまだ残念ながら日本酒は米国のスーパーにおいて置けば勝手に売れる商品とはなっていない。現実は、レストランで勧められ飲んでもらう商品なのだ。いままでは日本食レストランでほとんど消費されていたのだが、今後は非日本食レストランへの販売を期待したいものだ。
I was blessed with an opportunity to attend a lecture targeting salesmen for a wholesaler of Japanese food products in the U.S. The attendees handle various Japanese food products including sake. The theme of the lecture was not so much about the consumer’s question of “Which sake to buy,” but centered more on how to get chefs / restaurant owners, not limited to Japanese cuisine by non-Japanese restaurant owners / chefs, to purchase sake?
First, it’s important to determine what type of cuisine is served, targeting whom.
Seafood
Steak
Italian
Chinese
Korean
French
The beverage is narrowed down with the understanding that depending on the cuisine served, the sake to be offered will change accordingly.
Secondly, check to see the prices of popular and top-selling wines for that restaurant.
To start, it’s important to start with a price set that’s appropriate for their target audience.
Thirdly, have the staff understand it’s appropriate to serve sake in wine glasses.
Fourth, the servers discussed how to explain the characteristics of each sake brand, and how to determine the compatibility of each brand with the cuisine.
Unfortunately, sake still has not become widespread to the point that shelving them in stores will be enough to sell the brand on its own. The reality is, sake is still a product to be sampled by customers following recommendations by servers. Until now, sake was mostly consumed in Japanese restaurants. In the future, we’d like to anticipate sake sales to non-Japanese restaurants as well.
日本食レストラン以外への期待
先日米国のある日本食の卸業者のセールスマンを対象に講義をする機会に恵まれた。受講者は日本酒も含めて多々ある日本食材を取り扱っている方々である。講義の内容は一般消費者の知りたい「どの酒をかったらよいか」というよりもいかに非日本人の日本食に限らないオーナー/シェフに日本酒を買ってもらえるかを中心においたものにした。
まずは、第一は対象とする店がなんの店なのかを知ること。
－シーフード系
－ステーキ系
－イタリアン系
－中国系
－韓国系
－フレンチ系
これによってオファーする酒が全く変わってくることへの理解と銘柄の絞り込みをする。
第二に、そこに置いてある売れ筋や人気のあるワインがいくらで売られているかを見る。
－要はそこの客層にあった価格のものをぶつけること
第三に、ワイングラスでも飲ませることができることを理解してもらえる。
第四に、サーバーに対してどのように商品特徴を説明させ、また食事との相性をトレーニングしていくかの方法論について講義した。
まだまだ残念ながら日本酒は米国のスーパーにおいて置けば勝手に売れる商品とはなっていない。現実は、レストランで勧められ飲んでもらう商品なのだ。いままでは日本食レストランでほとんど消費されていたのだが、今後は非日本食レストランへの販売を期待したいものだ。
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